Operationalize Your Content Marketing Strategy with the Right Tools
Date: July 31, 2014
Are you one of the 44 percent of marketers today who have a content marketing strategy in place? Fantastic. Now what? How do you operationalize your content marketing strategy to effectively build it out and execute on it? What kind of measurement and goal setting do you employ to help you show results?
Robert Rose, Chief Strategist at the Content Marketing Institute, will reveal the tools and processes that help effectively implement and deliver a successful content marketing measurement program. Learn why identifying core goals, and mapping your story correctly is essential for maximizing the results of any content marketing program. The webinar will also demonstrate how employing a marketing automation solution with an integrated content marketing manager provides the ability to nurture leads based on content downloads, enabling marketers to take their content marketing results to new heights.