Content Marketing: Where B2B and B2C Marketing Approaches Align
Date: September 18, 2014
B2B and B2C marketing have been largely separated into two different camps over the years, as a result of how products are consumed, and the nature of marketing techniques and technology. With the advent of social media and the evolution of marketing automation and content marketing, marketing in general is becoming increasingly one-to-one focused. As a result, the lines between B2B and B2C marketing approaches are less distinct, as B2C marketers adopt methodologies and technology that have traditionally been aimed at the B2B market. Join Matt Mullen, senior analyst for 451 Research, for a discussion of how B2B approaches are becoming adopted in B2C marketing - from lead nurturing and content marketing, to the technologies that automate these components for greater business gain.