CampaignMaximizer™

Easily start testing what emails work for your audience

Campaign Maximizer enables you to do split testing or multivariate testing for email campaigns in the Marketing View demand generation system. Filter the test group you want to send to and Marketing View will randomly assign one of your creatives to send to each person. Spit test email subject lines, calls to action, images, layouts, copy and more. Up to eight different creatives can be part of each test you do.

The powerful marketing automation features within Marketing View make setting up tests easy. Simply copy an email you have prepared, make the changes to your subject line or creative, then save. Email versions are sent out successively to random people in your test group with reporting available for each test, so you know which one should be sent to the entire target audience.

Here are a few ways CampaignMaximizer can help with your B2B marketing and B2C marketing:

• Create tests quickly to increase campaign effectiveness
• Test virtually any creative aspect of your campaign
• Do split testing or multivariate testing
• Randomize recipients for a truer picture of creative effectiveness
• Increase primary campaign open and click-through rates

For a better view of how Marketing View can help your business:
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