Contact Management

View and understand your contacts complete history

Marketing View Contact Management puts powerful tools in your hands to manage marketing lists, keep a record of all marketing interaction per contact and mine data for targeted email. Beyond regular contact information, you can see exactly how someone has interacted with your emails and how they filled out associated landing pages. This enables you to create more targeted campaigns in the future and for your sales team to engage more intelligently with prospects.

All contact history found in Marketing View can be viewed in external CRM systems. This includes Salesforce CRM, Sales View, Oracle CRM On Demand and any other Web Services enabled CRM system. The preview-enabled contact history contains a record of all email received, links clicked, form actions fired, upcoming nurturing emails, purchase history, etc. Because of this automatic transfer of data from the Marketing View demand generation/marketing automation system your CRM system, sales people are kept in the loop as to what communication you have sent, what communication is coming up, and what the prospect is interested in.

Here are just a few of the ways Marketing View Contact Management can help your company:

Decrease list management time
Enable ongoing record updates and automatic de-duplication
More precisely target through role-based, geo, or landing page data collected
Create better sales and marketing team alignment

For a better view of how Marketing View can help your business:
Schedule a demo »
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"Now we can build campaigns with unprecedented targeting capabilities and deliver those leads in real-time to our internal sales teams or partner network. With the ROI functionality we can then determine which campaigns and which channels are the most profitable for us."

~Eran Farajun, Asigra

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