ContactXtend™

Collect and store all disparate data you have for contacts

ContactXtend within the Marketing View demand generation system enables you to gather and centralize any data beyond what is normally found in a contact record. Things like product registrations, demographic data, membership codes and more can all be stored in Marketing View and associated with your contacts. With a few clicks, you can quickly create a data import form and upload your extended information in bulk. This enables you to not only see graphs and other reporting for any standardized data, but lets you create targeted email campaigns based on any information you have collected and uploaded.

Your data upload can also trigger distinct lead nurturing campaigns. So if you know you want to send three emails over a month and have a salesperson call companies that do over $10M in revenue, you can automate the process via ContactXtend. Through email marketing automation and lead nurturing capabilities within Marketing View, you can leverage all the additional data you have on prospects and kick start effective revenue generating campaigns.

ContactXtend within Marketing View can help your company.

• Collect all marketing-related data in one place
• Get an accurate picture of who you are marketing to
• More effectively target people within your database
• Automate 1-to-1 marketing

For a better view of how Marketing View can help your business:
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