Dynamic Database Lead Scoring

Get a clear view of leads based on behavior

Lead scoring on a database level helps you identify important people to follow up with and fuels lead nurturing campaigns. Within the Marketing View demand generation system you can score leads based on email, landing page and purchase behavior. This includes assigning point values for things like email opens, form submissions, purchase events, and dollars spent.

Ranked lists of contacts within your database can be analyzed, exported for your sales team follow up with or used as a base list for specialized lead nurturing. In many cases, lead scoring on a database level helps you identify those closest to making a purchase decision or those that are raving fans of what you do.

Marketing View now enables marketers to score leads based on company activities, along with individuals so you can better see how an organization as a whole is interacting with your marketing efforts.

Database lead scoring in Marketing View can help your company:

• Create flexible scoring models to evaluate people in your database
• Identify brand promoters and hot prospects
• Create call down lists for your sales team
• Segment and market to those most likely to buy

For a better view of how Marketing View can help your business:
Schedule a demo »
Download the Datasheet »