Content Marketing Manager

Create a smart resource library on your website

Marketing View Content Marketing Manager includes tools to not only manage the resources you offer on your website, but provide insights into what people are downloading, encourage more interaction with your content and enable you create lead nurturing campaigns based on resource interest. This is unique download management functionality not found in other demand generation and marketing automation systems.

Content Marketing Manager enables you to upload resources, categorize them and then tie similar resources together via a landing page. Once a resource download from your file library is tied to someone, they don't have to fill out the same form again for similar content. Beyond this intelligent download management, you can see exactly who has downloaded specific resources, what resources are producing the most leads and create lead nurturing tracks based on gated content they have interacted with. It's the perfect functionality for both managing and ramping up your content marketing efforts.

With Marketing View Download Manager you can:

Create protected links for any resource on your website
Produce a landing page or enable direct download of resources based on past history
See which resources on your website are producing leads
Target prospects based on the resources they have downloaded

For a better view of how Marketing View can help your business:
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"Now we can build campaigns with unprecedented targeting capabilities and deliver those leads in real-time to our internal sales teams or partner network. With the ROI functionality we can then determine which campaigns and which channels are the most profitable for us."

~Eran Farajun, Asigra

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