GoToWebinar^® Integration

Simplify backend management of webinar data and processes

As a marketer, you have to take advantage of effective ways to educate and engage prospects. Webinars and online events are an excellent way to do this. However, supporting technology often produces a special login link for each registrant and requires a proprietary form to be filled out. This means manually exporting a registration list from the webinar or event system and importing it into your email marketing or demand generation system for further targeting and nurturing.

With Marketing View's integration to GoToWebinar, you eliminate manual importing and exporting of data, as well as gain the ability to automatically segment and nurture those that register for your webinars or online events. Because of this integration, each system can do what it does best. As registrants provide information via a Marketing View landing page or form, it is submitted directly to your marketing database with appropriate information sent to GoToWebinar for registration. In this way, Marketing View can be used for reporting, marketing automation, lead qualification, lead distribution, campaign management and ROI, integration with CRM systems and future campaign targeting. GoToWebinar is simultaneously used to run the webinar and to send customized log in links/reminders to registrants.

With Marketing View and GoToWebinar Integration, You Can:

• Eliminate after event exporting and importing to your marketing database
• Automatically add prospects to the correct subscriptions and nurturing tracks post webinar
• Create more flexible event forms with all targetable data stored in your marketing database
• Have landing pages and forms with your company’s look and feel

For a better view of how Marketing View can help your business:
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