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Rapid System Integration™

Set data you collect to virtually any system that accepts form submissions

Rapid System Integration expands the integration capabilities of Marketing View without using an API or Web services. Web services API's are required for complex integrations, but in many cases integrating data into two different systems can be handled in a much simpler fashion. For example, registration data submitted for a webinar event can be directed to the marketing automation system and the webinar system at the same time. As a result, marketers can nurture prospects immediately and eliminate having to export registrants from their webinar system and import them into their marketing automation system. Product registration systems, home grown applications, support applications and ERP systems are all potential targets for this type of quick Marketing View integration where a dual form post satisfies the need to send data to multiple systems.

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"Now we can build campaigns with unprecedented targeting capabilities and deliver those leads in real-time to our internal sales teams or partner network. With the ROI functionality we can then determine which campaigns and which channels are the most profitable for us."

~Eran Farajun, Asigra

PRM & Marketing Automation for Salesforce.com CRM

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