Reveal™ Web Analytics

Collect information and target based on individual and company behavior on your website

Reveal Web Analytics provide a view and understanding of your web traffic not provided by other marketing automation providers. Although some existing solutions are able to track individual website visitor behavior, this capability is dependent on visitors having completed an online form in the past. While useful up to a point, the vast majority of website visitors go unidentified and company level behavioral data goes uncaptured in any meaningful way. Most marketers now believe that waiting to engage individual prospects and prospect companies until after a form is filled out is too late. Marketing View addresses this challenge with new Reveal Web Analytics functionality.

In addition to tracking known individual behavior on websites, Reveal Web Analytics also enables separate tracking of known and unknown company visits to websites, and allows for meaningful prospect targeting and nurturing. With Reveal Web Analytics, individual contact histories now contain individual page views and company level page views. Individual views are those directly attributable to a specific contact. Company views are attributed to all contacts in the database who share the domain of the visiting company. Individual and company views can be used collectively for nurturing, targeting and lead scoring purposes. As a result, marketers can more effectively purchase or research contacts who may be visiting their site with real interest.

For a better view of how Marketing View can help your business:
Schedule a Demo »
Download the Datasheet »

"Now we can build campaigns with unprecedented targeting capabilities and deliver those leads in real-time to our internal sales teams or partner network. With the ROI functionality we can then determine which campaigns and which channels are the most profitable for us."

~Eran Farajun, Asigra

Climb Up

*First Name:

*Last Name:

*E-Mail Address: