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Ventana New Media Integration

TreeHouse Interactive has partnered with Ventana New Media to leverage their content marketing engine with Marketing View's marketing automation services. The partnership combines the unique content marketing syndication capabilites of the Ventana New Media Engine with Marketing View's automated features including lead nurturing, Conversion Intelligence™, content marketing library and Reveal™ Web Analytics. The combination gives marketers the ability to drive demand generation through content they produce and more effectively target and nurture leads as they move through the buying cycle.

Marketing View's integration with Ventana's New Media Engine greatly expands the amount of outlets for company content while reducing the time and effort necessary to reach those outlets. New media syndication channels include:

  • Microsites
  • Social news communities
  • Social bookmarking websites
  • Viral communications websites
  • Social journalism websites
  • Online audio/video and image sharing communities
  • Targeted blogs

The combination of these funcationalities is not software only. It includes services that help put generated content in the hands of vertical-specific buyers. Individuals that show interest in the content syndicated via the Ventana New Media Engine are directed to resources hosted by the Marketing View system. Individual and company level download behaviors are tracked and then used to help score, nurture, follow-up with and finally generate leads from content marketing efforts. Marketing View tracks and reports on which syndication outlets are converting leads and combines this information with other actions taken by each individual lead.

Marketing View's integration with Ventanta New Media gives you the ability to:

  • Create more leads through content marketing
  • Leverage your company content onto multiple websites and blogs
  • Create high quality lead nurturing tracks based on lead's content interests

For a better view of how Marketing View can help your business:
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"Now we can build campaigns with unprecedented targeting capabilities and deliver those leads in real-time to our internal sales teams or partner network. With the ROI functionality we can then determine which campaigns and which channels are the most profitable for us."

~Eran Farajun, Asigra

PRM & Marketing Automation for Salesforce.com CRM

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