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Web Services for Marketing View

Marketing View Integration Services allow for the submission and/or retrieval of standard or custom contact information, in addition to form, landing page and survey data. You can create, update, and delete your data using a generic object XML representation. Through Integration Services, data can not only flow into or out of your marketing automation system to keep records in sync, but can trigger automated communication based on changes to data in external systems. This is extremely powerful and gives you the ability to integrate your demand generation and marketing automation software with CRM, financial, product registration, website backend and other systems. In this way, you can leverage the data they collect and increase the value of both those systems and your marketing team as a whole to the rest of your company.

Also included in Marketing View Integration Services is the TreeHouse Query Language (THQL). Competitors give limited access to data via a set of canned Web Services with predefined methods that are built for a specific task (e.g., GetContact(...), GetSurvey(...)). Marketing View is very different. THQL is an object-oriented query language that supports filtering, relationship navigation, ordering, counting, limiting and paging of data. It will be instantly familiar to anyone who has used SQL or a similar query language. The expressive power of THQL gives you access to your data as if it were stored in your own local database. The Integration Services, including THQL, are documented and easy for almost any level of programmer to use. TreeHouse Interactive can also quickly create the integrations you need if you do not have the resources to do so.

Using Marketing View Web Services Can Help You:

  • Get deep access to data for virtually any application
  • Effectively target and automate communication for both prospects and customers
  • Eliminate time consuming import and export of data
  • Extend the value of marketing automation to other departments
  • Reduce redundant communication budgets within your company

For a better view of how Marketing View can help your business:
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"Now we can build campaigns with unprecedented targeting capabilities and deliver those leads in real-time to our internal sales teams or partner network. With the ROI functionality we can then determine which campaigns and which channels are the most profitable for us."

~Eran Farajun, Asigra

PRM & Marketing Automation for Salesforce.com CRM

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