Press Releases

Salt Lake City, Utah - August 3, 2010 - TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, today announced the successful launch of an enhanced partner portal for PEER 1 Hosting—one of the world’s top five hosting providers. The company has deployed TreeHouse Interactive's Reseller View PRM software to support the expansion of its channel program and deliver greater value to partners through Reseller View's unparalleled PRM capabilities.

PEER 1 Hosting has provided managed hosting, dedicated servers (through its ServerBeach division), collocation and network services since 1999. In 2008, PEER 1 saw significant growth as it launched its channel program. Now, 20 percent of the hosting provider's business is directed through referral partners and resellers.

"Partners have become an integral part of our business, and we expect to grow that portion of our business significantly," said Lee Hadsock, worldwide channel program manager, PEER 1 Hosting. "We reached a point in our channel business where better technology was needed to scale and provide more value to partners. TreeHouse Reseller View helped us do this in a way no other solution could, with its ability to stratify content, features and benefits by partner level, as well as the fact that it integrates with Salesforce.com out of the box."

The new PEER 1 Channel Partner Program portal goes well beyond a simple library of sales and marketing collateral. Powered by TreeHouse Reseller View, the new PEER 1 program offers partners an enterprise class Web portal that is consistent with the look and feel of its corporate website. The portal includes all the tools partners need to successfully sell and support PEER 1 offerings. Channel managers now have automated workflows for partner application approvals, deal registrations and lead distribution. They also have a built-in electronic communication and demand generation engine, and a dealer locator to drive leads to partners. For strategic decision making, Reseller View offers automated workflows for contract management, detailed reports for partner demographics, web page analytics and even a partner heat map that graphically depicts concentrations of partners by partner tier and location.

PEER 1 Hosting's Channel Partner Program is seamlessly integrated into its Salesforce.com CRM system, without the need to purchase additional Salesforce.com licenses. Partner members and accounts are kept synchronized with Salesforce.com for real-time visibility of the partner network. Referrals, distributed leads and registered opportunities are powered by work flows and synchronized in real-time to enable best-in-class partner lead management and opportunity forecasting.

And, with the integration of TreeHouse's Marketing View for demand generation, Reseller View for PRM, and Salesforce.com for CRM, PEER 1 can view ROI from leads generated, whether they are worked directly or distributed to partners. Only TreeHouse Interactive offers this feature.

"We're excited to help PEER 1 ramp up its partner program," said Erich Flynn, CEO, TreeHouse Interactive. "It has been a whirlwind of a year, as prominent companies such as PEER1 Hosting, SGI, BlueArc, Dot Hill and others have chosen us to support their award-winning channel programs. Reseller View's value is evidenced by the trust these companies have in TreeHouse Interactive to help create industry-leading programs."

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to marketers, partner managers and sales teams. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. TreeHouse Interactive supports all kinds of companies, from start-ups to Global 1000 companies that sell either direct to consumers, to companies or through partners. All software solutions and services that TreeHouse offers are geared towards fast implementation and superior return on investment. For more information, visit www.treehousei.com or call 801.576.8428.

Salt Lake City, Utah - July 21, 2010 - TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, today announced the dates for its next series of webinars and participating industry experts. The series focuses on sharing practical information and advice to professionals across marketing, sales and channel departments to enhance their programs and support revenue goals.

The three upcoming webinars include:

• 7/29: "Marketing Through Partners"
• 8/26: "Lead Nurturing 101"
• 9/30: "Sales, Marketing and CRM"

All are open for registration, with the July 29 webinar on "Marketing Through Partners" quickly filling up.

Patricia Rush, president of Rush To Channel, is a returning speaker and will be the featured presenter for the "Marketing Through Partners" webinar on July 29. Rush has been a trusted industry analyst and consultant for many years and is a former channel manager for companies such as Western Digital, Maxtor and Seagate. The webinar will leverage her experience working with partners to show companies how to effectively market products through the channel.

Jep Castelein, founder of LeadSloth, is widely regarded as a marketing automation and demand generation expert. His 7-step methodology for uncovering sales opportunities and finding untapped revenue, as well as his commentary on the industry has proven invaluable to many companies and marketers. Castelein's presentation for "Lead Nurturing 101" on August 26 will show companies how to get off on the right foot to enhance their demand generation efforts.

Chris Bucholtz, Editor in Chief at Forecasting Clouds, will be the featured presenter at the "Sales, Marketing and CRM" webinar on September 30. He will draw on his extensive experience at Forecasting Clouds and as a senior editor at publications such as Inside CRM and VARBusiness Magazine to discuss how sales and marketing can work better together to close business.

Webinar Registration Information

• Marketing Through Partners, 7/29
• Lead Nurturing 101, 8/26
• Sales, Marketing and CRM, 9/30

"We're seeing hundreds more people register for these webinars as the series matures, despite very little advertising," said Erich Flynn, CEO, TreeHouse Interactive. "I believe it's because we've tried to focus on giving attendees real, practical value that they can take away and apply to their work today. It's also due to partnering with industry experts in sales, marketing and channel management who have seen and dealt with the same problems attendees have. We look forward to hearing valuable insights from Patricia Rush and new speakers to the series, Jep Castelein and Chris Bucholtz."

Recent webinars from the series are also available for download from TreeHouse Interactive Resource Library.

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to marketers, partner managers and sales teams. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. TreeHouse Interactive supports all kinds of companies, from start-ups to Global 1000 companies that sell either direct to consumers, to companies or through partners. All software solutions and services that TreeHouse offers are geared towards fast implementation and superior return on investment. For more information, visit www.treehousei.com or call 801.576.8428.

Salt Lake City, Utah - April 22, 2010 - TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, today announced new dates and topics for their highly successful webinar series. The series focuses on giving practical information and advice to professionals across marketing, sales and channel departments and includes expert guest speakers.

TreeHouse customers Dot Hill, a provider of world-class storage solutions and software for OEM, and SGI, a global leader in HPC and data center solutions, were recently honored by leading channel authority Everything Channel as two of North America's top information technology (IT) vendors for providing high-quality channel partner programs. Everything Channel's 16th annual Partner Program Guide acknowledged the strength of the companies' partner-specific programs and commitment to their partner-centric sales model. Additionally, Dot Hill and SGI partner offerings were each recognized with a Five-Star rating, representative of an exceptional program.

There are three upcoming webinars, "Setting Up Partner Lead Programs" on April 28th, "Creating Effective Incentive Programs" on May 20th and "Bridging the Gap Between Sales and Marketing" on June 24th . All are open for registration and expected to fill up quickly.

Heather K. Margolis from Channel Maven Consulting, a favorite of previous attendees, will return to the series in the May 20th webinar. Her incentive programs event draws from channel experience at companies like Dell, EqualLogic and EMC, as well as a myriad of top tier consulting clients. It is designed to show companies how to put the right types of incentives in place to drive desired behaviors.

David Lovelace and Penny Carroll from Harland-Clarke, a leading provider of integrated payment solutions, marketing services, technology solutions and security services will speak on the importance of aligning sales and marketing objectives and offer some suggestions as to how to make that alignment happen.

Erich Flynn will speak on how to successfully implement lead distribution programs for partner networks. Erich is the CEO of TreeHouse Interactive. Formerly, he held sales and marketing positions at top companies like Iomega, Fujitsu, and Quantum. At TreeHouse, he has helped launch over 100 partner programs worldwide. Flynn has a perspective that is unmatched in the industry and is also a returning speaker.

More Webinar Information and Registration

• Setting Up Partner Lead Programs, 4/18
• Creating Effective Incentive Programs, 5/20
• Bridging the Gap Between Sales and Marketing, 6/24

"We saw a real gap in the information available to business professionals to help make informed decisions around business processes and the technology that powers them," said Erich Flynn, CEO, TreeHouse Interactive. "There is a lot of ethereal slideware out there. What we've tried to do with this series is provide strategic direction with practical "How To" information, all from key experts who have successfully faced the same issues that today's channel, sales and marketing executives are facing."

Recent webinars from the series are also available for download. They include, "Keys to Successful Deal Registration Programs" and "Infusing Telesales into Demand Generation." All webinars from the series prior to January are archived and also available.

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to marketers, partner managers and sales teams. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. TreeHouse Interactive supports all kinds of companies, from start-ups to Global 1000 companies that sell either direct to consumers, to companies or through partners. All software solutions and services that TreeHouse offers are geared towards fast implementation and superior return on investment. For more information, visit www.treehousei.com or call 801.576.8428.

Salt Lake City, Utah - April 14, 2010 - TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, today announced that several customers using its industry-leading Reseller View PRM solution have been honored with awards from Everything Channel and Business Solutions magazine for their outstanding channel efforts.

TreeHouse customers Dot Hill, a provider of world-class storage solutions and software for OEM, and SGI, a global leader in HPC and data center solutions, were recently honored by leading channel authority Everything Channel as two of North America's top information technology (IT) vendors for providing high-quality channel partner programs. Everything Channel's 16th annual Partner Program Guide acknowledged the strength of the companies' partner-specific programs and commitment to their partner-centric sales model. Additionally, Dot Hill and SGI partner offerings were each recognized with a Five-Star rating, representative of an exceptional program.

Everything Channel's research department analyzed 130 vendor programs rating vendors' responses to in-depth questions about their partner programs in the five elements of sales support, partner profitability, partner ecosystem development/management, partner communication/marketing, and demand generation. The Five-Star Partner Program rating recognizes the elite subset of Partner Program Guide vendors who give solution providers the best partnering elements in their channel programs.

"It was important to us to build a world-class program for our partners," said Dave Zimmer, vice president, Worldwide Channels at Dot Hill. "Part of that is having the technology to back up important program elements like deal registration, partner training and certification. TreeHouse Interactive has been able to help us do this in a way that other vendors couldn’t, including the ability to make it scalable. Dot Hill is committed to its partners, and our Everything Channel Five-Star rating is a reflection of that effort."

Previous recipients of Everything Channel’s Partner Program Guide and Five-Star recognition include TreeHouse customers BlueArc and multiple winner Quantum, both selected by Business Solutions Magazine in January as "Best Channel Vendors" for 2010. BlueArc® Corporation, a leader in scalable, high-performance network storage, and Quantum Corporation, the leading global specialist in backup, recovery and archive, received high marks from value added resellers (VARs) participating in Business Solutions' annual survey for their service/support and channel program, in addition to product satisfaction and reliability.

Rankings were based on survey results gathered in September and October 2009 from more than 1,300 verified Business Solutions Magazine reseller subscribers asked to rate partners on their overall channel program, margins, service/support and friendliness, as well as vendor product features, reliability and innovation. Scores were calculated to determine the top 15 percent of vendors in each category for the 2010 Best Channel Vendors award. BlueArc placed in the top 15 percent for product features and channel program. Quantum ranked highest in being channel friendly and in product reliability.

All companies are using TreeHouse Reseller View PRM, which provides organizations the scalability required to treat their partner networks like their internal sales teams. It is the only multi-tiered PRM solution available that allows separate navigation, features and content to be delivered to different levels of partners. Reseller View is the most complete and customizable PRM solution, enabling companies to develop multi-tiered Web portals that are consistent with their branding and website design. It has a leading feature set that includes deal registration, lead distribution, advanced document management, automated training and certification, paperless MDF/Co-op management, contract management and more. Reseller View also leads the market in terms of integrating with CRM systems like Salesforce.com (CRM) and Oracle (ORCL) CRM On Demand.

"We strive to provide our partners with advantages our competitors can't match—from superior, differentiated products and technical support to truly integrated teamwork that starts with sales and carries through to implementation," said Cameron VanOrman, senior director, Worldwide Channel and Partner Marketing at BlueArc. "TreeHouse Reseller View PRM plays an important role in managing our channel relationships for a seamless partner and customer experience, while delivering the tools and support that our partners need to maximize revenue opportunities."

"Any successful organization is a combination of people, processes and systems," said Erich Flynn, CEO, TreeHouse Interactive. "While Reseller View PRM provides an industry-leading foundation for success, it is the talent, expertise and commitment to partners that has earned these companies industry recognition for their channel programs over competitors. We congratulate all of them."

For more information visit TreeHouse Reseller View PRM.

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to marketers, partner managers and sales teams. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. TreeHouse Interactive supports all kinds of companies, from start-ups to Global 1000 companies that sell either direct to consumers, to companies or through partners. All software solutions and services that TreeHouse offers are geared towards fast implementation and superior return on investment. For more information, visit www.treehousei.com or call 801.576.8428.

Salt Lake City, Utah - March 9, 2010 - TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, today announced that Marketing View, the company's demand generation solution, now integrates with Oracle® CRM On Demand. This integration allows customers to pass qualified leads into Oracle CRM On Demand and generate ROI reporting by campaign as sales leads evolve into viable opportunities and closed deals.

This integration gives Oracle CRM On Demand customers access to leading demand generation and marketing automation capabilities that leverage the strength of their Oracle system. Joint customers will be able to better manage leads and campaigns, as well as gain insight into program ROI. This new integration enables ANY size marketing team—without the aid of an IT staff—to launch sophisticated marketing on their own, tightly integrate it with Oracle CRM On Demand and get ROI reporting regardless of the sales model they use (B2B, B2C, or channel).

With the Oracle CRM On Demand integration, qualified leads are delivered through Marketing View landing pages, registration forms, Web contact forms and microsites as a result of related Marketing View email campaigns or social media efforts. Based on an agreed upon lead definition between sales and marketing, qualified prospects are then passed to Oracle CRM On Demand. Advanced logic can be applied to determine which answers or set of answers constitute a qualified lead. The lead information is then mapped to standard Oracle CRM On Demand fields. The integration is easy to set up and users can specify to what fields in Oracle CRM On Demand lead information is sent.

Marketing View will provide salespeople working in Oracle CRM On Demand a more detailed marketing history for every lead than was available before. Sales teams will be able to see any campaign, email or automated nurturing activity a lead has received and be able to see behaviors like email opens, form submissions, webinar registrations, trade shows attended, documents downloaded or links clicked before they pick up the phone. Sales personnel can even view actual emails sent to leads or contacts directly from within Oracle CRM On Demand.

"Having TreeHouse's Marketing View demand generation system integrated with our Oracle CRM On Demand system has been extremely beneficial," said George Skaff, chief marketing officer at SGI. "We can generate leads, immediately qualify or nurture them, then pass them to our salespeople or partners in real time. The integration also gives our marketing team adequate ROI reporting on each campaign regardless of the lead source."

Key Integration Points

• Lead qualification based on advanced logic and real interaction with campaigns
• Lead scoring
• Lead nurturing
• Easy mapping of captured lead information to Oracle CRM On Demand fields
• Real-time distribution of leads from Marketing View to Oracle CRM On Demand
• Automatic campaign tagging for leads that are passed to Oracle CRM On Demand
• The most sophisticated landing page, microsite, and form builder available
• Extended Marketing View contact history available on every lead, including behavioral tracking
• Leading social media integration
• ROI reporting for each campaign regardless of sales model

The Marketing View demand generation system with Oracle® CRM On Demand integration is generally available today. For more information on Marketing View, visit http://www.treehousei.com.

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to marketers, partner managers and sales teams. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. TreeHouse Interactive supports all kinds of companies, from start-ups to Global 1000 companies that sell either direct to consumers, to companies or through partners. All software solutions and services that TreeHouse offers are geared towards fast implementation and superior return on investment. For more information, visit www.treehousei.com or call 801.576.8428.

About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more visit http://www.oracle.com/partners.

Trademarks
Oracle and Java are registered trademarks of Oracle and/or its affiliates.

Salt Lake City, Utah - November 17, 2009 - TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, announced today new functionality in its Marketing View product that will give marketing and sales teams better tools to target campaigns; qualify, capture and score leads; and create dynamic nurturing triggers. These tools include extensive bi-directional salesforce.com integration, download resource management, and the ability to publish remote forms.

Salesforce.com Advanced Integration Enhances Communication with Prospects and Partners
Earlier this year, TreeHouse announced Marketing View integration with salesforce.com and availability on the AppExchange. This Salesforce.com Basic integration from TreeHouse allows marketers to pass sales-ready leads to salesforce.com based on multi-layered triggers from landing pages or micro sites. It enables dynamic mapping of landing page data to contact or lead objects in salesforce.com and allows for de-duplication. The new Salesforce.com Advanced integration from TreeHouse goes far beyond this, enabling real-time, bi-directional synchronization of lead and contact data between Marketing View and salesforce.com. It enables sales and marketing teams to launch nurturing campaigns directly from salesforce.com based on any change in any lead or contact field in salesforce.com. The Salesforce.com Advanced integration from TreeHouse also incorporates revolutionary new search term and search engine functionality to allow customers to better track, target and nurture prospects based on any search terms used to find a website and to better understand the effectiveness of paid and organic search term, as well as landing page efforts.

"We expected sales and marketing teams to use the new functionality to keep contact databases synchronized, determine how and when to nurture leads and to send unqualified leads back to the demand generation system for further development," said Erich Flynn, CEO, TreeHouse Interactive. "We are pleasantly surprised with the innovative ways companies are using the integration. One company is using it to send welcome emails to new customers, another to alert sales executives as to a change in lead status and yet another customer who uses it to see when partners have accepted or rejected distributed leads. I think we will continue to see companies utilize this new functionality in a variety of ways to increase opportunities and improve the communication between direct and partner sales teams."

Download Manager Improves Management of Downloadable Website Resources
Marketers have traditionally had difficulty in understanding which downloadable resources on their website are the most productive in terms of generating leads. They also struggle with how to gate access to content. Too big of a gate leads to too few leads; too small of a gate leads to a lack of information and unqualified leads. The new Download Manager within Marketing View has struck the perfect balance. It enables marketers to manage the hosting of downloadable website resources. Any number of resources can then be associated to a single landing page. A visitor need only fill out the form once to have access to all associated resources. Marketing View, however, enables tracking of each resource downloaded, as well as scoring based each of the downloads. It is now much easier to offer a library of content and increase consumption by prospects while retaining tracking, nurturing and lead scoring capabilities. Extensive download reporting enables campaign targeting based on where a visitor's interest lies and gives marketers valuable feedback on the content they are producing.

Remote Forms Offer Greater Flexibility and Control for Landing Pages
The final tool that has been added to TreeHouse Interactive's Marketing View demand generation system is the ability to create forms that can be posted on any website. A downfall of many demand generation and marketing automation systems is the necessity of the demand generation system to host all forms and landing pages. Traditionally, marketers want to use a vanity URL or their own company URL for landing pages instead of being forced to use a long URL supplied by their demand generation vendor. There are also times when companies want to build a landing page or micro-site for use by their partners or for a co-marketing program. Marketing View is the first to offer the ability to dynamically create landing pages and allow them to be hosted on any website. This Remote Forms functionality feeds data directly into Marketing View, giving marketers complete freedom for where they collect information from and the ability to easily blend it with the look and feel of any website.

More information on TreeHouse Interactive products can be found at http://www.treehousei.com.

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to marketers, partner managers and sales teams. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. TreeHouse Interactive supports all kinds of companies, from start-ups to Global 1000 companies that sell either direct to consumers, to companies or through partners. All software solutions and services that TreeHouse offers are geared towards fast implementation and superior return on investment. For more information, visit www.treehousei.com or call 801.576.8428.

Salt Lake City, Utah - November 11, 2009 - TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, announced today it will showcase an enhanced version of its Marketing View demand generation product at Dreamforce 2009, November 18-20 at Moscone Center in San Francisco. New functionality in the Marketing View product gives marketing and sales teams better tools to target campaigns, capture leads and create dynamic nurturing triggers. TreeHouse will demonstrate Marketing View at booth #112.

The first demand generation system to distribute and track leads from campaign to cash, regardless of sales model or CRM system, Marketing View is available on the Force.com AppExchange site for on-demand business applications.

Marketing organizations are increasingly required to generate, qualify and distribute more leads, in less time and with fewer resources than ever before. In addition, disparate contact databases are difficult to centralize and leverage for multi-channel marketing campaigns. TreeHouse Marketing View allows enterprises to build and manage detailed databases of end users, partners and prospects and create marketing campaigns across multiple channels such as trade shows, print advertising, telesales, email and social media. Marketing View automates lead generation, qualification and distribution to sales—resulting in faster time to revenue and decreased cost per qualified lead.

"We look forward to demonstrating Marketing View and the new product functionality at Dreamforce," said Erich Flynn, CEO, TreeHouse Interactive. "The integration of Marketing View with salesforce.com lends a whole new flexibility and level of automation to lead capture and nurture that can help salesforce.com users more effectively capitalize on viable opportunities."

To learn more about TreeHouse Marketing View and/or schedule a demo at Dreamforce 2009, contact Denise Nelson, Ventana Public Relations: (925) 837-6277 or denise.nelson@ventanapr.com.

More information about Dreamforce 2009 may be found at http://www.salesforce.com/dreamforce/DF09/site/.

About TreeHouse Interactive
TreeHouse Reseller View PRM provides organizations the scalability required to treat their partner networks like their internal sales teams. It is the only multi-tiered PRM solution available that allows separate navigation, features and content to be delivered to different levels of partners. Reseller View is also the most complete and customizable solution, enabling companies to develop multi-tiered Web portals that are consistent with their branding and design.

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to companies interested in increasing revenue. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. TreeHouse products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, and industry-leading ROI. For more information, visit www.treehousei.com.

Salt Lake City, Utah - October 20, 2009 - TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, today announced new functionality in the company’s Reseller View partner relationship management (PRM) product, which will facilitate better communication with partners and enhance strategic expansion of partner networks. The new functionality includes Advanced Document Management, improved Google Analytics and a new interactive Partner View Heat Map.

Reseller View is the only multi-tiered PRM solution available that allows separate navigation, features and content to be delivered to different levels of partners. With the addition of Advanced Document Management, companies can now make documents available to partners based on specific elements of partner profiles and accept, as well as route partner document notifications to the appropriate people internally. For example, support, marketing and financial documents often need to be made available to just a subset of employees at both the company and the partner based on their area of responsibility. New Reseller View functionality enables this to happen easily.

TreeHouse customer VacationRoost (www.vacationroost.com), a leading high-end vacation rental portal, has put this functionality to use in a unique way with its 800+ supplier partners. Instead of manually collecting rate cards, pictures and other important documents from each supplier via email, they have automated the process by using Reseller View’s Advanced Document Management. Suppliers see what profile areas require updating when they log into the supplier portal site, upload the information, and appropriate VacationRoost personnel are notified that the documents have been uploaded. The amount of time required to gather information for updating supplier partner profiles has been reduced from several hundred hours to a fraction of that time.

Improved Google (GOOG) Analytics is also part of the new Reseller View functionality. While Reseller View has always been integrated with leading Web analytics providers like Google and Omniture, it has taken the Google relationship further in the latest release. In addition to providing Web analytics data for partner portals, the improved integration gives detailed document usage statistics. Reseller View PRM users can now see and rank documents by how often they are downloaded by partners. They can also see which partners downloaded which documents. This makes future content and content marketing decisions easier.

The Partner View Heat Map is the third addition to Reseller View, and allows channel managers to have greater visibility into how their partners are dispersed geographically. Channel managers can visually drill down to states and metro areas to view data on specific partners and their locations. The Partner View Heat Map also enables channel managers to visualize their partner network using filters for partner type or level, which supports strategic decision-making related to network expansion. Partner search data can be easily exported. Currently, the map covers the United States, but will be expanded in future releases.

New Reseller View™ features are generally available today for TreeHouse Interactive customers. For more information, visit www.treehousei.com.

About TreeHouse Interactive
TreeHouse Reseller View PRM provides organizations the scalability required to treat their partner networks like their internal sales teams. It is the only multi-tiered PRM solution available that allows separate navigation, features and content to be delivered to different levels of partners. Reseller View is also the most complete and customizable solution, enabling companies to develop multi-tiered Web portals that are consistent with their branding and design.

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to companies interested in increasing revenue. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. TreeHouse products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, and industry-leading ROI. For more information, visit www.treehousei.com.

Salt Lake City, Utah - August 18, 2009 - TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, announced today new customer growth year-to-date in excess of 20 percent. The company credits its productized Salesforce.com (CRM) integrations for its Reseller View™ PRM and Marketing View™ demand generation SaaS products, as well as its new Talk It Up™ social media integration for the success.

"Given the economic situation globally, coupled with our being privately funded, we've seen some amazing customer growth so far this year and stayed profitable doing so," said Erich Flynn, CEO of TreeHouse Interactive. "Our social media and Salesforce.com integrations have proven to be two key product development decisions that are driving adoption. Both are providing impressive value, including the integration of partner accounts, partner forecasts, deal registrations and lead management into existing company CRM workflows, as well as increasing campaign reach and revenue."

TreeHouse Interactive's new Talk it Up™ functionality integrates marketing campaigns with sites like Facebook™, Twitter™, MySpace™, LinkedIn™ and others. Announced in May, Marketing View was the first to integrate link shortening and is the only demand generation provider to offer social media marketing for both emails and landing pages. Social media sharing functionality can be added to any campaign with one click. All new contacts are added to TreeHouse Interactive's demand generation system, where lead qualification and lead nurturing functionality helps marketing teams to fill their lead pipeline and pass sales-ready leads along.

Edge Products and Major League Soccer Team, Real Salt Lake, Improve Marketing Results Using Social Media
New TreeHouse customers Edge Products, a leading automotive chip manufacturer, and major league soccer team, Real Salt Lake, were both early adopters of the Talk it Up™ social media tools. "Using Marketing View's Talk It Up™ feature, we've seen share rates in the 5-10 percent range and increased participation in programs that put people in seats," said Joseph Allen from Real Salt Lake.

Dave Martinez from Edge Products added that, "Talk it Up™ has contributed to an increase of more than 40 percent for new entrants coming into our database." Martinez also indicated that, "Online sales have increased roughly 20% since we started using Marketing View."

aboutGolf, Asigra and BlueArc Integrate Demand Generation with Salesforce.com
New TreeHouse customers and Salesforce.com users Asigra, Blue Arc, and golf simulator manufacturer aboutGolf all made the decision to go with TreeHouse at least in part because of their Salesforce.com integration. "In choosing a demand generation vendor, it was critical we find a company that could help us qualify leads correctly and automatically pass on the sales-ready ones via Salesforce.com to team members that can close business," said Lindsay Cathers from aboutGolf.

Cameron van Orman, Sr. Director or Worldwide Channels at BlueArc added, "We like that TreeHouse is integrated with Salesforce.com from a PRM perspective. Being able to distribute leads to partners or being able to record deal registrations from partners seamlessly through Reseller View and Salesforce.com was a key requirement for us. Integrating partners into our existing workflows is a huge benefit. We can now automate the passing of a lead from landing page to Salesforce.com, assign it to a partner in their portal, watch it as it moves through the sales cycle and ultimately measure the hard-dollar campaign ROI all the way back in our demand generation system. It's an amazing capability."

More information on TreeHouse Interactive products can be found at http://www.treehousei.com.

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to companies interested in increasing revenue. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. TreeHouse products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, and industry-leading ROI. For more information, visit www.treehousei.com.

Salt Lake City, Utah - June 23, 2009 - TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, announced VacationRoost, the leading online marketplace for professionally managed vacation rentals, has selected its Reseller View PRM solution to power the newly launched Supplier Portal available to VacationRoost partners. The portal will enable fast access to the important information needed to maximize program participation. It will benefit VacationRoost by automating key business processes, improving data quality across all partners and enabling better communication with suppliers.

"Creating a supplier portal is exactly what we needed to scale our business," said Julian Castelli, CEO of VacationRoost. "We have automated the mundane so we can focus on the value-added portions of our supplier relationships. We can now communicate much more effectively with our suppliers and get what we need from them to increase bookings. TreeHouse has also been great about helping us tweak and improve the portal as we come up with new ideas."

"VacationRoost is a leader in its space," said Erich Flynn, CEO of TreeHouse Interactive. "With over 800 partners they could not afford to manage those relationships manually. They gave us some very unique requirements for their portal solution that I'm happy we were able to meet or exceed with our Reseller View PRM solution. In this economy we're finding more and more industry leaders are turning to us to improve their partner relationships, increase sales via their partner networks and ultimately automate their partner programs. This enables cost savings and helps to better scale programs for growth."

VacationRoost's Reseller View solution includes supplier portals with advanced document management, training, email communication, and other functionality. More information on Reseller View can be found at:
http://www.treehousei.com/reseller_view/overview.aspx.

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to companies interested in increasing revenue. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. TreeHouse products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, and industry-leading ROI. For more information, visit www.treehousei.com.

About VacationRoost
With more than 100,000 vacation rental units in 84 destinations across North America, VacationRoost.com offers the largest selection of professionally managed vacation rentals available on the Web. Travelers can search, compare and book their vacation rental online, or work with an experienced travel specialist to find the perfect spot for their vacation. Based in Salt Lake City, UT, VacationRoost's staff of experienced travel executives is committed to making booking a vacation rental just as easy and competitively priced as booking a hotel room online.

Salt Lake City, Utah - May 26, 2009 - TreeHouse Interactive, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, announced today that it is making available new social media integration for its demand generation solution, Marketing View. The new functionality, called Talk It Up™, enables customers to capture fresh interest beyond their existing databases and create opportunities for both future targeting and nurturing campaigns.

Talk It Up™ features include the ability to share any email promotion or landing page via Facebook™, Twitter™, MySpace™, LinkedIn™ and other social media. To share the link to the landing page or online version of email, users simply add a token to the form or email via a mouse click.

"Combining social media with promotional email and campaign landing pages can provide a significant boost to marketing efforts," said TreeHouse Interactive CEO, Erich Flynn. "But it's more than just spreading your message to a wider audience. It's about scaling and leveraging the inbound marketing strengths of social media and using it to directly power a demand generation engine."

In addition to Talk It Up™, TreeHouse has added Instant Polling™. While the company has been a leader in traditional survey/landing page technology, polling has been a hotly requested feature by Marketing View customers. From within Marketing View, users can now quickly create their own polls and add them to any Web page. Common poll question formats such as radio buttons, checkboxes and drop-down boxes are all supported. Results are displayed instantly.

These enhancements to Marketing View are part of a host of new features that come on the heels of industry-leading campaign ROI functionality announced in March. "We're aggressively ramping up the feature set in Marketing View," said Flynn. "After analyzing competitive feature sets late last year we realized we had significant opportunities in several areas that would allow us to leap ahead. This new release is a result of our strategy. Our customers—from startups to Global 1000 companies—have come to expect innovative and integrated solutions that deliver high business value. We plan on continuing in that tradition at a rapid pace."

Other upgrades to Marketing View include one-click creation of online versions of email, improved forward-to-a-friend technology for email and forms, as well as email and direct mail promotion authentication. The new release is generally available today.

For more information on TreeHouse Interactive's Talk It Up™, Instant Polling™ or other new features, visit:
http://www.treehousei.com/marketing_view/whats_new.aspx.

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to companies interested in increasing revenue. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. TreeHouse products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, and industry-leading ROI. For more information, visit www.treehousei.com.

Salt Lake City, Utah - March 10, 2009 - TreeHouse Interactive, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, announced today that Rackable Systems (NASDAQ: RACK) has implemented TreeHouse Reseller View™ PRM and Marketing View™ demand generation/marketing automation solutions. Reseller View PRM is being used to automate its reseller program while Marketing View is being used to generate, qualify and distribute leads for internal and external sales teams. Rackable Systems' reseller program now includes a full featured and customized portal, automated reseller communication, lead management and distribution, training and certification, opportunity registration and seamless integration with Oracle CRM On Demand.

As a leading provider of server and storage products for medium and large-scale data center deployments, Rackable Systems provides companies with design advantages that have proven to lower the total cost of ownership in data centers. Rackable Systems selected TreeHouse's interactive technology to ensure that its resellers have all the tools they need to successfully sell service and support Rackable products.

"TreeHouse Interactive's Reseller View solution is the backbone of our newly launched Eco-Partner Reseller Program," said George Skaff, vice president of marketing at Rackable Systems. "This solution allows us to streamline the sign-up process, tighten integration with our Oracle On Demand system, and provide access to self-help content and deal registration. We now offer Rackable Eco-Partners a competitive business edge to sell and market Rackable solutions."

"We're excited Rackable Systems chose TreeHouse Interactive's Reseller View PRM to take the Eco-Partner program to the next level," said Erich Flynn, CEO of TreeHouse Interactive. "In today's economy, technology companies are increasingly turning to the indirect channel to boost revenue. They are also looking to demand generation/marketing automation products like Marketing View to increase qualified leads for both direct and indirect sales teams."

For more information about the Reseller View PRM solution, see www.treehousei.com/reseller_view/overview.aspx

About Rackable Systems
Rackable Systems Inc. (NASDAQ: RACK) is a leading provider of Eco-Logical™ servers and storage for medium and large-scale data center deployments. The company's products, available for purchase or lease, are designed to provide benefits in the areas of density, thermal efficiency, serviceability, power distribution, data center mobility, and remote management. Founded in 1999 and based in Fremont, California, Rackable Systems is a founding member of The Green Grid and serves Internet, enterprise software, federal government, entertainment, financial services, oil and gas exploration, and HPC customers worldwide. To learn more about Rackable Systems, visit www.rackable.com.

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to companies interested in increasing revenue. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. TreeHouse products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, and industry-leading ROI. For more information, visit www.treehousei.com.

Salt Lake City, Utah - March 3, 2009 - TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, announced new capabilities today for its Marketing View product. These new demand generation capabilities include ROI tracking for each and every campaign launched from the system, regardless of sales model or CRM system. This includes dollars generated by the campaign, irrespective of whether a company sells B2B, through partners or online. Revenue can be attributed to campaigns to gauge their effectiveness and secure future marketing dollars or, in the case of online sales, attributed to individuals for more highly targeted marketing in the future.

To deliver this industry-leading ROI functionality, TreeHouse has developed a revolutionary system of lead distribution that attributes sales dollars to campaigns regardless of whether leads were given to direct sales teams, indirect sales teams or driven to an ecommerce site for online purchasing. In addition, Marketing View now tracks ROI regardless of the CRM system that is being used for lead distribution or sales management.

Following up an integration announcement in September between TreeHouse's Reseller View PRM product and Oracle CRM On Demand, the company is also announcing today the availability of its Marketing View demand generation/marketing automation product on the salesforce.com AppExchange (refer to separate press release). Although the new lead distribution capabilities work out of the box with TreeHouse Interactive's own channel sales force automation (CSFA™) product, Sales View™, the company's objective is to be agnostic with respect to CRM systems.

"Salesforce.com and Oracle are market leaders," said Sanam Douangdara, vice president of business development, TreeHouse Interactive. "To be successful, we will need to continue to partner with these leaders and others. Our goal is to enable Marketing View customers to have a seamless experience regardless of the systems they have in place."

"Our customers have been screaming for real revenue-based ROI," said Erich Flynn, CEO at TreeHouse Interactive. "I am extremely pleased that TreeHouse is not only the first to bring this to market, but to be the first to do it regardless of sales model or CRM system. This really takes Marketing View to a new level relative to our competition. While our competitors talk about esoteric concepts like percentage of marketing qualified leads, we take the discussion all the way back to dollars generated against money spent on each campaign. In this market, only those marketers that can show real dollar-based ROI will be awarded the limited funding available to execute additional marketing projects."

TreeHouse Customers Speak Out
"It's challenging and time consuming to connect marketing campaigns with sales success," said Mike Stinson, vice president marketing, Motion Computing. "The new ROI functionality from TreeHouse will give us an automated way to quantify our success without having to crunch the numbers on our own. This is exactly the solution we needed for proving revenue contribution and more effectively determining which campaigns to produce based on the value they deliver."

"We have seen a very positive reception from our key partners who have been collaborating with us on leads utilizing the Lead View functionality that Treehouse brings to us," said Greg Fredericks, director of channel marketing, Quantum Corporation. "This new ROI functionality should further enhance the productivity we've seen from our ability to seamlessly submit leads for deal registration and interface with our salesforce.com system."

"In selling direct to consumers, we're interested in how much or how little people have interacted with us," said Steven Colopy, vice president information technology, Winder Farms. "Being able to target people based on customer lifetime value, dollars spent over time, and purchase events is truly a powerful capability. Instead of relying on a financial system to provide this information and importing it into our demand generation system, we can do it all in one place. This gives us immediate, actionable information we can use to generate revenue now."

TreeHouse will host a webinar on Wednesday, March 4, 2009 at 12 p.m. EST to demonstrate the new functionality of Marketing View. Space is limited. Sign up now.

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to companies interested in increasing revenue. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. TreeHouse products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, and industry-leading ROI. For more information, visit www.treehousei.com.

Salt Lake City, Utah - March 3, 2009 - TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, today announced that Marketing View, its demand generation solution, now integrates with Salesforce. TreeHouse also announced today that Marketing View is now available on the Force.com AppExchange site for on-demand business applications.

Key Benefits of the Integration
In addition to the benefits of adding an enterprise-class marketing automation/demand generation system for Salesforce users, the integration of these two products revolutionizes lead distribution and enables industry-leading campaign ROI reporting for marketers.

• Revolutionizing lead distribution - Marketing View is the first demand generation product to deliver ROI reporting regardless of sales channel. For the first time, leads can be routed to internal OR external sales teams.
• Industry-leading ROI across channels - Leads that have been qualified directly or nurtured to qualification, are automatically sent to Salesforce with all of the relevant lead qualification information. In fact, sales teams can review the entire marketing contact history prior to contacting each lead so that they have all relevant information to ensure a successful follow up call. As leads are processed from campaign to close, revenue is accurately attributed to the correct campaign regardless of whether an internal sales team member or a partner closed the business.
• Integrating eCommerce - Marketing View also now includes the ability to integrate eCommerce purchase data for use in targeting and understanding total lifetime customer value. This will allow Salesforce users who sell online in addition to direct and indirect sales channels to understand campaign ROI, regardless of the channel through which a sale was ultimately executed.

"Together, Marketing View and Salesforce give us the enhanced sales and marketing capabilities we needed to drive better campaign ROI and close more business," said Eran Farajun, executive vice president, Asigra, the leader of agentless backup and recovery. "Now we can build campaigns with unprecedented targeting capabilities and deliver those leads in real-time to our internal sales teams or partner network. With the new ROI functionality we can then determine which campaigns and which channels are the most profitable for us."

Marketing View demand generation system is available on Force.com AppExchange starting at $749/month. For more information, please visit the Salesforce.com AppExchange.

TreeHouse will host a webinar on Wednesday, March 4, 2009 at 12 p.m. EST to demonstrate the new functionality of Marketing View. Space is limited. Sign up now.

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to companies interested in increasing revenue. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. TreeHouse products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, and industry-leading ROI. For more information, visit www.treehousei.com.

Salt Lake City, Utah - January 13, 2009 - TreeHouse Interactive™, the technology leader in on demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation/marketing automation solutions, today announced it closed 2008 with a 35 percent increase in annual revenue and a 30 percent expanded customer base. Adoption of the company's comprehensive software as a service (SaaS)-based CRM solution set continues to accelerate, a testament to the need companies have for innovative ways to more effectively manage their channel relationships, generate and rapidly qualify sales leads, and deliver sustainable business value, as well as cost efficiencies in today's tough economic times.

A Down Economy is Driving the Need for SaaS Solutions
Companies are looking at the SaaS model more seriously than ever as a way to maximize capital expenditures and streamline IT resources. According to a CMS Watch 2009 IT predictions report, companies will "look more to their SaaS solution providers to offer a full suite of tools and capabilities." Offering a fully-hosted, on-demand CRM product suite, TreeHouse is poised to capitalize on this SaaS opportunity and deliver high value solutions that support customer requirements in an efficient, as-needed manner without taxing IT resources or capital expenditures.

"While economic conditions are extremely challenging in today's market, our customers are more concerned than ever about market penetration and how to rapidly expand sales through their partner network," said Erich Flynn, CEO of TreeHouse Interactive. "Another important consideration is the need to generate more leads and quickly qualify them so they can be converted into sales, as well as the ability to understand every touch point with customers to maximize marketing dollar ROI."

TreeHouse meets these requirements and others with an enterprise-class suite of SaaS CRM solutions that include partner relationship management, channel sales force automation, and multi-channel marketing automation.

TreeHouse's Reseller View PRM Helps Drive Incremental Revenue
In a down economy companies look for tools that can increase revenue and market penetration, without increasing costs. Many companies turn to their existing partner sales channel to achieve this goal without incurring the direct costs associated with adding dedicated sales people. TreeHouse's Reseller View solution enables them to impact the bottom line by automating partner applications, deal registration, and other scalable partnership management duties while providing partners the tools they need to successfully sell, service and support company offerings.

"We needed to automate, customize and scale the XPath Partner Program to better serve our global channel partners," said Steve Zivanic, vice president, Corporate Communications, DDN. "We selected TreeHouse's Reseller View to expand our partner network and to help improve the quality of our partner relationships."

Marketing View Helps Generate, Qualify and Distribute More Leads
Qualified leads are valuable anytime, but in a down economy they are more important than ever. According to Simplyhired.com, the largest job search engine and recruitment advertising network, the number of marketing automation and demand generation jobs have increased 262 percent in the last 18 months – evidence that companies are investing in areas that will advance the sales and marketing process for stronger pipelines.

New TreeHouse Marketing View features like ContactXtend™, Xtreme Targeting™ and Campaign Maximizer™ are enabling customers to build, then merge disparate prospect, partner and end user databases and convert them into revenue quickly.

Sales View Gives Companies Better Visibility Into Channel Sales Relationships
Sales View is the only Channel Sales Force Automation tool on the market with unique CRM functionality built in for the indirect sales channel. New abilities to manage channel inventory, as well as channel sell through, makes it an important tool for recognizing revenue and managing channel partner productivity. Its ability to track channel spending against partner revenue has made it a critical business tool for many companies such as Motion Computing.

"Sales View has given us the ability to understand which partners are delivering us the most bang for our buck. That's vital in this economy as we try to manage partner ROI.," said Mike Stinson, vice president of marketing, Motion Computing.

About TreeHouse Interactive
TreeHouse Interactive is the first company to deliver an enterprise-class suite of software-as-a-service (SaaS) CRM solutions designed for companies who sell through the channel. TreeHouse products include partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. TreeHouse products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, even when executing the most complex actions. As a result, customers enjoy much faster implementation rates, time to revenue and ROI. For more information visit www.treehousei.com.

Oracle OpenWorld - San Francisco, Calif. - September 22, 2008 - TreeHouse Interactive™, the technology leader in on demand partner relationship management (PRM), channel sales force automation (CSFA™) and marketing automation solutions, today announced the integration of its Reseller View™ PRM product with Oracle CRM On Demand. This new integration will allow Oracle CRM On Demand customers to deliver industry leading, enterprise class, feature rich partner portals to their partner networks enabling them to better sell, service and support a company's products. The combination of the two products will allow for a seamless experience between partners visiting a company's portal and the sales teams who manage those partner relationships in CRM On Demand.

Rackable Systems, a leading provider of Eco-Logical™ servers and storage for large-scale data center deployments, is one of the first customers to benefit from the partnership. "With the integration of TreeHouse Reseller View PRM and Oracle CRM On Demand, we want to seamlessly integrate our world class partner network with our sales teams to drive business," said Dominic Martinelli CIO of Rackable Systems. "In the Reseller View portal, the partners will have access to deals, leads and all the other information they need to grow their business with us. Through the integration with CRM On Demand, our sales teams will have the ability to manage their relationships with the partner base. It's a true win/win."

TreeHouse Reseller View PRM is delivered via a Software As A Service (SaaS) model. The web based portals are highly customized and feature TreeHouse Interactive's exclusive multi-tiered architecture which allows for different navigation, features and content to be delivered to different levels of partners such as silver, gold or platinum. The most complete PRM solution available, Reseller View also provides automated application management, deal registration, lead distribution, contract management, MDF/coop management, special pricing approvals comprehensive reporting functionality, portal analytics, international character support, training and certification modules, FAQ module, where to buy/dealer locator, and marketing automation/communication all in one tool.

"We are very excited to announce the integration of Reseller View PRM with Oracle's CRM On Demand," said Erich Flynn, CEO, TreeHouse Interactive. "This will allow On Demand customers to deliver world class partner portals to their partner networks, benefit from the automation and information that PRM provides, while leveraging their CRM infrastructure investment in Oracle CRM On Demand. Rackable's implementation of the combined products is proof that, in order to increase channel revenue, companies must improve the integration between their internal processes and their partner networks globally."

TreeHouse will demonstrate the integration of Reseller View PRM and Oracle CRM On Demand in the Solutions Pavilion SP-21, booth #1902 at Oracle OpenWorld 2008, September 21-25 at Moscone Center in San Francisco.

About TreeHouse Reseller View PRM
TreeHouse Reseller View PRM provides organizations the scalability required to treat their partner networks like their internal sales teams. It is the only multi-tiered PRM solution available that allows different navigation, features and content to be delivered to different levels of partners. Reseller View is also the most complete and customizable solution, allowing companies to develop multi-tier web portals that are consistent with their branding and design.

About TreeHouse Interactive
TreeHouse Interactive is the first company to deliver an enterprise-class suite of software-asa-service (SaaS) CRM solutions designed for companies who sell through the channel. TreeHouse products include partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel marketing automation solutions. Featuring an interactive multitiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. The company's products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, even when executing the most complex actions. As a result, customers enjoy much faster implementation rates, time to revenue and ROI. For more information visit www.treehousei.com.

SALT LAKE CITY, Utah - September 16, 2008 - TreeHouse Interactive™, the technology leader in on demand partner relationship management (PRM), channel sales force automation (CSFA™) and marketing automation solutions, today announced significant advances in its product suite which includes TreeHouse ResellerView™, Sales View™ and MarketingView™. As a result, organizations are able to improve efficiencies and process integration between partners and manufacturers, benefit from the combination of best-of-breed sales force automation with critical channel management, and maximize revenue opportunities with unparalleled lead generation systems and multichannel marketing campaigns.

The channel is one of the core components for driving revenue and achieving greater market penetration in less time. While partners have become key to scaling sales operations, increasing sales volume and revenue, controlling cost and extending market reach, management of the channel has historically suffered from inefficiencies. Information systems have been focused on discrete aspects, not the entire process of tracking customers, conducting effective marketing/lead generation campaigns, competing for customers and efficiently managing the channel sales lifecycle. In order to optimize channel sales management, organizations need to improve visibility and process integration. In addition, partner relationship, marketing and sales force automation tools can no longer be treated separately- they must work together for companies to fully leverage the revenue opportunities available across both direct and indirect channels.

"To compete in today's marketplace, brand owners and their partners must have tools and processes that assist in driving revenues efficiently as well as facilitate coordination and communication," according to Pete Marston, research analyst, customer relationship management, Forrester Research.

TreeHouse Interactive meets these requirements with an enterprise-class suite of software-as-a-service (SaaS) CRM solutions that include partner relationship management, channel sales force automation, and multi-channel marketing automation. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse solutions enable organizations to maximize revenue opportunities throughout the complete customer lifecycle from acquisition through customer retention. The company's products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, even when executing the most complex actions. As a result, customers enjoy much faster implementation rates, time to revenue and ROI.

TreeHouse Product Suite

Reseller View PRM
In order to increase channel revenue, companies must improve the integration between their internal processes and their partner networks for greater visibility and in such a way that provides their partners with the tools and information they need to sell products and services globally. TreeHouse Reseller View PRM provides organizations the scalability required to treat their partner networks like their internal sales teams. It is the only multi-tiered PRM solution available that allows different navigation, features and content to be delivered to different levels of partners. Reseller View is also the most complete and customizable solution, allowing companies to develop multi-tier web portals that are consistent with their branding and design.

New features in Reseller View PRM include:

• Full international character support
• New lead distribution model
• Special pricing approval module
• Paperless and Automated MDF/Coop management
• Training and certification module

Sales View
While legacy sales force automation systems have been designed for the direct sales model, TreeHouse Sales View is the first and only Channel Sales Force Automation™ product to marry traditional sales force automation features with the functionality needed by companies who rely on channel sales.

In addition to allowing for management of accounts, contacts, leads and opportunities, Sales View also enables the collection, normalization, and management of distributor reported (POS) sales and inventory data for unsurpassed worldwide revenue recognition. Sales View provides companies a better understanding of internal and partner sales forecasts and quotas, MDF/Coop spending and ROI, actual POS sales by partner, distributor and product, and an unparalleled ability to recognize revenue worldwide. It also provides powerful reporting and analytics for real-time decision making and one touch compensation management.

New features in Sales View include:

• New ability to upload and integrate worldwide distributor inventory in addition to POS
• Unmatched revenue recognition capabilities for a complete, accurate and auditable view of channel revenue
• Improved product level analytics to measure sales velocity and weeks of inventory by product
• Improved UPC administration
• Automated paperless MDF/Coop management.

Marketing View
Marketing organizations are increasingly required to generate, qualify and distribute more leads, in less time and with less resources than ever before. In addition, disparate contact databases are difficult to centralize and leverage for multi-channel marketing campaigns. TreeHouse Marketing View allows enterprises to build and manage detailed databases of end users, partners and prospects and create marketing campaigns across multiple channels such as trade shows, print advertising and telesales. Marketing View automates lead generation, qualification and distribution to sales resulting in faster time to revenue and decreased cost per qualified lead.

New features in Marketing View include:

• Full international character support with unicode to support global customers
• Upgraded form builder for the most sophisticated survey/web form/microsite builder available
• New ContactXtend™ ability to upload any custom contact data
• Improved contact manager
• Improved action builder with TreeHouse AutoResponse™ for improved date triggers and duplicated actions
• TreeHouse CampaignMaximizer™ that enables randomized tests of multiple creative executions to ensure that only the best performing campaigns are chosen

"Organizations today realize they must optimize their customer and partner relationship management systems, achieve greater visibility across their partner networks, and build a cohesive process that seamlessly ties sales, customer, and partner information together in a way that generates revenue and drives their business forward," said Erich Flynn, CEO, TreeHouse Interactive. "We are excited that companies such as NetApp (NTAP), Motion Computing, Quantum Corporation (QTM), Step Up Women's Network and Mrs. Fields have chosen TreeHouse SaaS solutions to more effectively manage their channel relationships and maximize revenue opportunities. We look forward to expanding our market reach and continuing to address the need for comprehensive, high-performing partner relationship management and marketing automation solutions that provide a seamless partner and customer experience while driving incremental revenue."

About TreeHouse Interactive
TreeHouse Interactive is the first company to deliver an enterprise-class suite of software-as-a-service (SaaS) CRM solutions designed for companies who sell through the channel. TreeHouse products include partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel marketing automation solutions. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. The company's products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, even when executing the most complex actions. As a result, customers enjoy much faster implementation rates, time to revenue and ROI. For more information visit www.treehousei.com.