Press Releases

SALT LAKE CITY, Utah – April 11, 2013 – TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand partner relationship management (PRM), today announced that a record number of customers using its Reseller View PRM solution have been included in CRN Magazine's 2013 Partner Program Guide as well as earned a 5-Star Award ranking. The 5-Star Partner Program rating recognizes an elite subset of Partner Program Guide vendors who give solution providers the best partnering elements in their channel programs.

Program candidates are evaluated on partner profitability, training, support, marketing programs and resources, sales support and communication. Recognized vendors offer solution providers the best partnering elements in their channel programs. TreeHouse customers named in the guide include Asigra, Dot Hill, Hostway, Mellanox, PEER1, Quantum, SGI, Silver Peak and Syncsort.

"Our channel program is strategic to our business. Our partnership with TreeHouse Interactive was instrumental to the launch of our Channel Network portal and continues to allow us to grow and maintain an award winning channel program," said Nancy Pierce, global channel program and ops manager, SGI. "In the past year we have rolled out automated joint marketing programs that are part of the TreeHouse Interactive Reseller View solution. It is a robust tool that partners have responded to very well. In addition to the marketing SGI does, this tool allows our resellers to quickly communicate with customers and prospects on solutions appropriate to their businesses."

Reseller View is the most complete PRM solution available. It allows clients to choose from an unmatched set of features to build partner programs that enable them to accelerate partner sales, increase partner loyalty and reduce both the time and cost associated with partner program management by automating many of the manual processes involved.

It is the only PRM solution that seamlessly integrates worldwide partner networks into major CRM systems such as Salesforce (CRM), Oracle (ORCL) and Microsoft (MSFT) out of the box. It is also the only multi-tiered PRM solution available, allowing different types of partners to access different levels of information and benefits. The solution includes industry-leading partner marketing enablement features for automatic co-branded marketing content, full-service outbound marketing campaigns, co-branded partner mini-sites and much more.

"We would like to congratulate all of our customers who have been recognized by CRN," said Erich Flynn, CEO, TreeHouse Interactive. "Reseller View is a key component of many successful partner programs and, coupled with our customers' dedication to building exemplary partner networks, it's no surprise these companies have been honored. We're seeing a resurgence of interest in PRM and creating better partner experiences."

For more information, visit TreeHouse Reseller View PRM.

Tweet This: @Treehousei customers recognized in CRN Magazine's 5-Star Partner Program Guide http://bit.ly/ZQ3MLH @CRN #partnermanagement #PRM

Follow TreeHouse Interactive on Twitter at: http://twitter.com/treehousei

Resource Library: For more information about partner relationship management, visit the TreeHouse Interactive Resource Library.

Hyperlinks in this Press Release:

• Reseller View Partner Relationship Management:
  http://www.treehousei.com/reseller_view/overview.aspx
• TreeHouse Interactive:
  http://www.treehousei.com

About TreeHouse Interactive
TreeHouse Interactive delivers on demand partner relationship management (PRM) and marketing automation solutions to companies that want to grow. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit www.treehousei.com or call 801.576.8428.

MICROSOFT DYNAMICS CONVERGENCE 2013 – New Orleans, LA – March 18, 2013 – TreeHouse Interactive™ (www.treehousei.com), the leader in partner relationship management (PRM) technology, today announced Reseller View Mobile, the first PRM system to deliver a fully customizable and full- featured solution optimized for mobile devices. Reseller View Mobile extends enterprise-class partner portals so that channel partners now have access to the tools needed to more effectively sell products, provide service, and support their customers regardless of being in the office or on the road. TreeHouse Interactive will showcase its PRM solutions, including Reseller View Mobile, at Microsoft Dynamics Convergence 2013 in New Orleans, March 18-21 (Booth # 253).

Reseller View Mobile provides a brand experience that is customizable to match virtually any corporate branding standard. Because it is not a downloadable application, the solution is compatible with most mobile browsers, is instantly available and does not require users to update their mobile devices.

Recent studies show that consumers prefer mobile browser-based applications over applications requiring downloadable installment. The 2013 Mobile Predictions report by ForeSee suggests that "interest in installable mobile apps will decline" and that companies are moving to "a new way of thinking and designing your strategy around the über-connectivity, portability, and capability mobile devices offer with potential to create greater value in developing customer relationships." Reseller View Mobile was designed to accommodate this trend and facilitate the manner in which partners do business to achieve growth and success.

"Channel partners are frequently on the road or at customer locations. Many are out of the office more than often than they are in," said Erich Flynn, CEO, TreeHouse Interactive. "Consequently, the need to access vendor portals from a mobile device is less of a novelty and increasingly necessary. Reseller View Mobile gives partners what they need to sell, service and support a vendor's products anytime, anywhere while maintaining the consistent, branded experience that companies who sell through the channel desire. Reseller View Mobile extends our technology leadership in the PRM space and we will continue to provide cutting edge solutions that address the dynamic requirements of our customers and their partners."

"This will be a big step for us as a company and for our partners," said Robert VanKirk, Senior Vice President – Americas Sales, Entrust. "We want to be recognized as the company in our market that best supports its partners. Our partners are mobile, and we need to support them by extending our partner portal and making available the full range of functionality and features they need on their mobile devices while in the field. Reseller View Mobile will help us meet that objective."

TreeHouse Interactive's Reseller View solution continues to be the most complete and customizable PRM system available. The mobile version compliments other solution features such as deal registration, lead distribution, training and certification (LMS), partner locator, partner marketing enablement, MDF/co-op fund management, document management and much more. Reseller View also has the ability to segment features, benefits and content by partner level, as well as support partners around the globe in their local language. As the most compatible solution available in its category, Reseller View is the only PRM system to offer seamless integration with Salesforce (CRM), Oracle (ORCL) and Microsoft (MSFT) CRM offerings out of the box.

Reseller View Mobile is available immediately, and will be demonstrated at the Microsoft Dynamics Convergence 2013 trade show in New Orleans, March 18-21, booth #253. Reseller View and its integration with Microsoft Dynamics CRM is generally available now.

Tweet This: @treehousei Introduces Reseller View Mobile #PRM Enabling #ChannelPartners to Sell Products and Support Customers Anytime, Anywhere

Follow TreeHouse Interactive on Twitter at: http://twitter.com/treehousei

Resource Library: For more information about partner relationship management, visit the TreeHouse Interactive Resource Library.

Hyperlinks in this Press Release:

• Reseller View Partner Relationship Management:
  http://www.treehousei.com/reseller_view/overview.aspx
• TreeHouse Resource Library:
  http://www.treehousei.com/company/resource_library.aspx

About TreeHouse Interactive
TreeHouse Interactive delivers on demand partner relationship management (PRM) and marketing automation solutions to companies that want to grow. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit www.treehousei.com or call 801.576.8428.

SALT LAKE CITY, Utah – February 19, 2013 – TreeHouse Interactive™ (www.treehousei.com), a leading innovator in marketing automation today announced a suite of powerful new nurturing campaign design tools called Action Studio™—part of its enhanced Marketing View™ marketing automation platform. The new Action Studio enables significantly faster and more efficient creation of nurturing campaigns. Its drag-and-drop interface also provides unique access to behavioral and contact data when creating automated and personalized nurturing paths—ultimately helping to create more sales-ready leads that produce revenue.

Competitive solutions have either been very linear and segmented in their approach to nurturing campaign development—which makes it difficult to adapt to prospect needs—or have been overly complex. Action Studio enables fast and efficient creation of nurturing campaigns, gives a complete view of complex campaigns on one screen, and puts powerful tools in marketers' hands to leverage prospect behavior.

"We've taken a different approach to nurturing campaign creation within Marketing View," said Erich Flynn, CEO, TreeHouse Interactive. "While we've always had nurturing capabilities, the new Action Studio is focused on giving marketing teams extremely powerful tools to tap into behavioral data and contact record changes—enabling them to create highly targeted nurturing in minutes. Such exactness, along with an intuitive and visual method for accessing prospect data, will significantly improve a marketing team's ability to execute nurturing campaigns quickly and reach lead and revenue goals."

Action Studio enables marketers to use one or more behavioral events to place prospects on relevant nurturing tracks. Behavioral events can include form submissions, email opens, specific email link clicks, website visits or specific page views. A change in contact information can also serve as a nurturing trigger, which may have resulted from an event as simple as prospect qualification in a connected CRM system.

Action Studio then uses a rich set of actions to push prospects forward in the buying cycle. These actions can include, but aren't limited to, sending timed nurturing emails, sending sales executive alerts, updating external webinar systems and sending sales qualified leads directly into the sales team's CRM system.

With the integration of Action Studio in Marketing View, marketers now have a complete set of visual tools that enable them to drag and drop events and actions on screen, add prospect filtering rules, and easily create branching paths depending on prospect action at any given point in time. As a result, marketers have unlimited opportunities to automate everything from nurturing based on specific product interest—as demonstrated by a web page visit—to complex rule-based campaigns spanning months. More complex campaigns might involve multiple webinar and PDF files, clicking on specific email links, and changes to prospect status.

"We are really excited about the new Action Studio—a significant step forward in automated nurturing that will help our team be more consistent and proactive in engaging with prospects," said Mary Anne Gunn, director of corporate marketing, Motion Computing. "It is easy to set up a nurturing track, and even more importantly, drill down into prospect behavior to create intelligent interactions that will improve our visibility into effective treatment programs."

"The drag-and-drop interface looks very easy to use," said Nadra Ghaddar, marketing programs manager, SailPoint. "It will make creating and designing multi-step, multi-path campaigns very straightforward and fast to execute. It also puts all the data we're collecting to good use—allowing us to solve real-world challenges and to produce more high quality leads."

The new Action Studio capabilities can be seen at the MarketingSherpa show in Las Vegas, February 18-21, at booth #604. Wider customer release is expected Q2 2013.

Tweet This: @treehousei changes the face of automated nurturing with new visual design tools for marketing professionals

Follow TreeHouse Interactive on Twitter at: http://twitter.com/treehousei

Resource Library: For more information about marketing automation, visit the TreeHouse Interactive Resource Library.

About TreeHouse Interactive
TreeHouse Interactive delivers on demand partner relationship management (PRM) and marketing automation solutions to companies that want to grow. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit www.treehousei.com or call 801.576.8428.

SALT LAKE CITY, Utah – February 7, 2013 – TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand partner relationship management (PRM) and marketing automation solutions, today announced it closed 2012 with a 34 percent increase in annual revenue and a 30 percent expanded customer base. Adoption of the company's comprehensive software as a service (SaaS)-based partner relationship management and marketing automation solutions continues to accelerate and help garner new big name clients.

Partner Relationship Management and TreeHouse Reseller View PRM
Channel partners now account for more than 60 percent of large vendors' revenue (companies with more than 5,000 employees)—a figure that has steadily increased for more than a decade and will continue next year for vendors of all sizes.¹ Other leading research indicates that the adoption of PRM will go mainstream in two to five years.²

The channel is one of the core components for driving revenue and achieving greater market penetration in less time, yet management of the channel has historically suffered from inefficiencies. Traditional PRM systems have focused on discrete issues vs. taking a holistic approach. Today's PRM must enable partners with sales tools, marketing tools, training, business planning and more while, at the same time, provide seamless integration into a company's CRM and visibility into partner sales, support and marketing efforts. It must allow companies to maximize revenue opportunities across both direct and indirect channels.

TreeHouse Reseller View PRM is the most complete and customizable PRM solution, providing the features organizations require to properly support their partner networks while delivering the scalability and automation required to decrease the costs of maintaining it. Reseller View integrates with all major CRM providers out of the box and helps reduce the costs of managing partner networks by automating key workflows associated with tasks like partner on–boarding and contract management. It also helps provide partners with all the training, tools and information they need to successfully sell, service and support vendor products.

2012 Reseller View Partner Relationship Management Milestones

• New Partner Marketplace™ functionality
• Expanded lead distribution / lead administration functionality
• Availability of APIs for integration of partner data with external applications that enhance business value and create a more seamless partner experience
• Expanded list of TreeHouse Reseller View customers who have received CRN 5-Star Awards
• The first and only PRM to be made available on the Salesforce (CRM) AppExchange
• The first complete PRM to be made available for Microsoft (MSFT) Dynamics CRM
• Availability on the Microsoft Dynamics Marketplace
• The only PRM to be compatible with Oracle (ORCL), Microsoft and Salesforce out of the box

Marketing Automation and TreeHouse Marketing View
Marketing automation will lead customer relationship management (CRM) application segment growth, reaching a total market value of $4.6 billion, and sales will continue to be the majority of CRM software revenue, reaching $7.9 billion in 2016³. B2B marketing automation was believed to have reached $525 million in 2012, a 60 percent growth rate higher than the 50 percent rate of growth achieved in 2011⁴.

Marketing is becoming a more prominent part of every business, with the ability to leverage a proliferation of sales and marketing channels, exploding data and social media content. Yet marketers are challenged to improve efficiencies, reduce costs and prove ROI. Finding ways to effectively collaborate across disciplines such as sales, finance and IT will be key to successful marketing and ultimately, business success.

TreeHouse Marketing View™ has been an innovator in the Marketing Automation space since 1998. The product has introduced industry-leading features in areas such as landing page automation technology, contact management and targeting, social media integration, multi-layered logic for lead nurturing, online retail marketing automation, company and individual behavioral scoring, web analytics integration, ROI reporting and, most recently, content marketing. It provides companies the marketing automation tools that help them move faster, create more effective marketing campaigns and drive the incremental revenue needed for businesses to grow.

2012 Marketing View Marketing Automation Achievements

• New retail features for B2C online retailers
• The first marketing automation platform to integrate a content marketing module
• Deeper integration with Salesforce CRM (CRM), including integration with the Opportunity Object
• New event marketing features

"I couldn't be happier with our performance in 2012," said Erich Flynn, CEO, TreeHouse Interactive. "Most companies decrease their growth rate as they expand, while we are actually accelerating. We are in markets where competitors have taken a lot of venture capital funding. We remain private, yet continue to compete and grow at an impressive rate, all while remaining profitable. This is a testament to the robustness and attractiveness of our offerings, the talent of our people and the trust placed in TreeHouse by our customers. Our continued technology innovation has helped us to address the business requirements of well-known companies such as eBay Inc.'s X.commerce and Magento divisions, and National Instruments this year. Given our existing sales funnels today, I expect even greater growth next year as the demand for high-performing PRM and marketing automation solutions continue to play a key role in business success."

To learn more about Reseller View partner relationship management, see Reseller View resources. To learn more about Marketing View marketing automation see Marketing View resources.

Tweet This: @treehousei Finishes 2012 w/ Record Revenue & Customer Growth & Prepares to Capitalize on Growing CRM Market Segments

Follow TreeHouse Interactive on Twitter at: http://twitter.com/treehousei

Resource Library: For more information about partner relationship management and marketing automation, visit the TreeHouse Interactive Resource Library.

About TreeHouse Interactive
TreeHouse Interactive delivers on demand partner relationship management (PRM) and marketing automation solutions to companies that want to grow. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit www.treehousei.com or call 801.576.8428.

¹ Source: http://www.crn.com/news/channel-programs/232602620/forrester-tech-vendors-benefit-from-channel-but-can-do-more.htm
² Source: http://www.forbes.com/sites/louiscolumbus/2012/07/27/gartner-hype-cycle-for-crm-sales-2012-sales-turns-to-the-cloud-for-quick-relief/
³ Source: http://www.forbes.com/sites/louiscolumbus/2012/12/04/roundup-of-crm-forecasts-and-market-estimates-2012/
⁴ Source: http://www.prnewswire.com/news-releases/raab-report-b2b-marketing-automation-now-525-million-industry-165395386.html

TreeHouse Interactive, Marketing View, Reseller View and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

Salt Lake City, UT – February 5, 2013 – TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand partner relationship management (PRM) and marketing automation solutions, today announced new upcoming webinar events for increasing sales, marketing and channel effectiveness. TreeHouse Interactive's educational webinar series is focused on helping companies increase their understanding of how to improve business processes that accelerate revenue growth.

"We're excited to share some of the best practices we've seen demonstrated in the channel and by marketers, as well as hear from successful channel executives as to how they have created award-winning programs," said Erich Flynn, CEO, TreeHouse Interactive.

Scheduled webinars include:

• Kicking Your Channel Program Off Right in 2013 – February 14, at 1 p.m. Eastern
• Best Practices of an Award-Winning Channel Program – March 28, at 1 p.m. Eastern
• Nurturing with Modern Technology – April 25, at 1 p.m. Eastern

Visit TreeHouse Interactive's Resource Library to download past webinars.

Kicking Your Channel Program Off Right in 2013
Presenter: Erich Flynn – CEO, TreeHouse Interactive
Registration: http://www.treehousei.com/company/channel_program_in_2013.aspx

Another new year is in full swing and it is time to review and renew your partner program. This webinar will outline several key tips that will help you to build a more competitive program in 2013—one that delivers more value to your partners while also increasing revenue contributions from them. In this webinar you will learn about:

• Getting partner feedback
• Measuring performance
• Re-evaluating processes
• Surveying the competitive landscape
• Making the necessary changes

About Erich Flynn
Erich Flynn is the CEO of TreeHouse Interactive, and has more than 20 years of experience in channel and partner sales. TreeHouse Interactive's Reseller View PRM enables successful channel programs for hundreds of thousands of partners across the globe. Erich also has experience managing large partner networks directly, having held high-level sales and marketing positions at companies such as Iomega, Fujitsu and Quantum.

Best Practices of an Award-Winning Channel Program
Presenter: Nancy Pierce – SGI Global Channel Program & Operations Manager
Registration: http://www.treehousei.com/company/best_practices_award_winning_channel_programs.aspx

The channel is a core component for driving revenue growth and market penetration. Partners have great ability to sell products and solutions, foster customer relationships and manage the ever-increasing service and support needs of their customers. It is the vendor's job to enable the partner to do the very best for their customers. Find out what one of the best in the channel has done to enable partner success as a perennial CRN 5-Star Award winner. In this webinar you'll learn about the best practices of an award-winning channel program, which is characterized as:

• Comprehensive in its ability to serve partner needs
• Efficient in the methods that information is delivered
• Robust in its tools and resources and
• Fair in its treatment of all partners

About Nancy Pierce
Nancy Pierce has 23 years of experience building award-winning channel programs and has been instrumental in creating SGI's best-in-class, award-winning partner program. Throughout her career, Nancy has had the attitude of making it work and making it work right. She has held numerous roles in channel organizations, including sales, sales management, development, program management, operations and marketing.

Nurturing with Modern Technology
Presenter: Chris Frank – Marketing Director, TreeHouse Interactive
Registration: http://www.treehousei.com/company/nurturing_with_modern_technology.aspx

Best-in-class sales and marketing teams use nurturing to both engage and re-engage prospects. It makes a measurable difference in your company's ability to close business. In this webinar, find out how companies are combining marketing automation platform (MAP) and CRM technology to better nurture prospects and drive revenue. This webinar will cover:

• Why marketers are extending nurturing beyond initial handoff to sales teams
• Keys to successful upfront integration of MAP and CRM software
• Passive and sales-initiated nurturing
• Examples of how nurturing works with modern integrated technology

About Chris Frank
Chris has spent over a dozen years in marketing, and is the marketing director for TreeHouse Interactive. He is a marketing automation expert, and has helped hundreds of companies understand the strengths and weaknesses of their marketing plans, as well as how to use technology to improve effectiveness.

Tweet This: @treehousei announces new educational webinars for marketing and channel professionals

Follow TreeHouse Interactive on Twitter at: http://twitter.com/treehousei

Resource Library: For more information about partner relationship management and marketing automation, visit the TreeHouse Interactive Resource Library.

About TreeHouse Interactive
TreeHouse Interactive delivers on demand partner relationship management (PRM) and marketing automation solutions to companies that want to grow. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit www.treehousei.com or call 801.576.8428.

TreeHouse Interactive, Marketing View, Reseller View and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

Salt Lake City, UT – January 18, 2013 — TreeHouse Interactive™ (www.treehousei.com), the technology leader in on–demand partner relationship management (PRM) and marketing automation solutions, today announced its top 10 "must-dos" for companies looking to get the most out of marketing automation in 2013.

"It is no secret that getting a marketing automation system up, running, and contributing to your bottom line takes both implementing technology and changing processes," said Chris Frank, marketing director, TreeHouse Interactive. "But for many marketers, getting over this hurdle is where they stop. If your New Year's marketing resolution is to make the most of your automation investment, you need to assess your entire marketing picture—from technical capabilities and database cleanup to business processes and metrics. This will enable you to truly maximize your marketing return on investment this year."

Following are 10 New Year "must do's" to optimize marketing automation ROI:

1. Integrate what is most important – One of the core benefits of marketing automation is the ability to qualify, nurture and distribute leads. Being effective here means integrating marketing automation with your CRM system. By integrating these, you can take leads that have fallen out of the sales process or leads that have converted to customers and put them on a nurturing track for either re-engagement or customer retention. For online retailers, shopping cart integration is also important because it will better enable you to power up-sell, cross-sell and customer loyalty efforts.
2. Leverage anonymous web visits to create leads – It's important to evaluate your use of marketing automation web analytics and behavioral tracking. Some systems give you the ability to see deep into website behavior and identify companies that have demonstrated interest in your content as anonymous visitors. This information can then be linked to services like data.com or ZoomInfo, which allow you to find and download contacts at these companies based on the information they have interacted with on your site. Analyzing this and other behaviors can help you infuse new qualified prospects into your database and sales funnel.
3. Connect forms/landing pages – Many marketers, even though they are using a marketing automation system, are not connecting campaign elements effectively so they can see campaign return on investment (ROI). Be sure your forms and landing pages are linked to campaign elements in your CRM and marketing automation systems for reporting and are correctly linked to email communication. Be sure to also take down forms or landing pages related to campaigns that are no longer active.
4. Remove the dead weight – Most marketing automation solution providers charge based on the size of your database. As such, it makes good sense to remove contacts that you either cannot reach or who have no interest in what you do. Remove not just hard bounces—totally invalid addresses—but also consistent non-clickers, non-openers and non-purchasers for online retailers. If you feel some of these are still valuable contacts, first try an engagement campaign to target them and cut the ones that do not respond.
5. Clean up your data – The more contacts you can categorize correctly and provide normalized data for, the better your chances of producing the numbers necessary to reach your goals. Be sure your marketing automation system supports the ability to mass update contacts and then categorize as much as possible. Drill down into data and categorize by contact type, product interest, titles, vertical markets, roles, etc. The more you can categorize, the better you can target your campaigns. More targeted campaigns have consistently demonstrated higher response rates and revenue.
6. Define your leads – It is essential to have an agreed upon lead definition that is constantly updated through regular meetings with your sales team. This will help you know what qualifying questions need to be asked by marketing at what point in the buying cycle. Ultimately, this practice contributes to better qualified leads and produces the revenue you are really going after.
7. Implement effective list management – Don’t waste time creating lists in your CRM system that aren’t automatically synced into your marketing automation system. An information sync should be up and running or you will have increasingly difficult problems with targeting. Ideally, upload lists to your marketing automation system first. Place contacts on the correct nurturing and communication path, and send only qualified leads on to sales. There are always exceptions, but if you don’t get contacts on the right subscriptions and nurturing paths or if you clog your CRM system with a large amount of unqualified leads and contacts, you’re asking for future headaches.
8. Don't 'set and forget' the nurturing process – Nothing is worse than a prospect getting a timed nurturing email for a product that is no longer available, a promotion that is no longer running or a white paper download that is out of date. Frequently revisit your nurturing paths and be sure that the communication is relevant and actionable.
9. Remember to focus on what is most important – Be sure that every campaign has real dollars tied to it, and ensure that your marketing automation and/or CRM system can identify what revenue is being generated by your efforts. No matter how short or long your sales process is, setting your systems up to report this data is essential for making better marketing decisions down the road and getting buy-in from executive and financial teams for your initiatives.
10. Get access to an immediate view of success – Having said revenue is the most important metric, be sure that you have clear and insightful reporting that is more immediate in nature when looking at campaign effectiveness. Be sure your marketing automation system automatically delivers metrics on open rates, click-through rates, landing page traffic, landing page conversion rates, number of social shares, conversion sources and so on. Establish base metrics for each and see how new campaigns compare. If you’re not set up to get these campaign metrics now, review the execution process within your system.

Bonus Tip: Review your content marketing effectiveness – For many companies, content marketing is now playing a key role in moving buyers through the buying cycle. Review what content is being consumed by buyers in your marketing automation system. Identify high and underperforming pieces. Is there a pattern in successful buying cycles in terms of specific content, type of content or even the format of content? Use this information to help fuel better content creation and more effective nurturing.

• For the full Must Do's for Getting the Most Out of Your Marketing Automation System article, visit http://mv.treehousei.com/Services/dl.aspx?Id=U6MTFRUD6QULN
• For more information about marketing automation, visit: http://bit.ly/tCFxeI
• For a full library of TreeHouse Interactive webinars, white papers and more visit: http://bit.ly/nBxhxF

Tweet This: @treehousei presents 10 must-do tips to maximize #marketingautomation investments

Follow TreeHouse Interactive on Twitter at: http://twitter.com/treehousei

About TreeHouse Interactive
TreeHouse Interactive delivers on demand partner relationship management (PRM) and marketing automation solutions to companies that want to grow. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit www.treehousei.com or call 801.576.8428.

TreeHouse Interactive, Marketing View, Reseller View and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

Salt Lake City, UT – December 4, 2012 — TreeHouse Interactive™ (www.treehousei.com), the technology leader in on–demand partner relationship management (PRM) and marketing automation solutions, today announced that TECHT Paintball Products, a global online provider of paintball parts and accessories, now relies on TreeHouse Marketing View to automate its marketing campaign creation and execution process. As a result, TECHT has been able to increase its campaign execution by up to 10 times previous levels, all while dramatically improving its customer targeting, nurturing and engagement results. This has produced rapid return on investment in less than six months.

Based in Memphis, Tenn., TECHT manufactures a range of paintball-related products, which it markets online to nearly 1,000 paintball retailers around the world. In the paintball industry, new products are constantly being released to market. The challenge is to make customers aware of them. It can be a never-ending battle for companies like TECHT just to get the word out and keep customers informed. With a small marketing team of less than four, TECHT needed to improve processes for more effective marketing campaigns.

As TECHT worked to achieve its online marketing goals, it struggled to leverage its current email campaign platform. The functionality was very limited and email marketing results were suffering as a result. The paintball company was plagued with emails often being flagged as "spam" and deliverability became a major barrier to success. TECHT also wasn't receiving the tracking and measurement capabilities it needed to properly manage campaign performance. In addition, the system was time consuming—limiting the number of campaigns TECHT could execute each week.

In their efforts to counteract these issues, TECHT discovered TreeHouse Interactive's Marketing View. Using this marketing automation solution, TECHT has been able to significantly streamline its marketing activities. The new solution supports both demand generation and lead management processes, and mitigates the time and errors inherent in the repetitive manual tasks TECHT was previously performing. This has dramatically sped up the marketing process and increased email marketing effectiveness—dramatically improving delivery rates and response.

"TreeHouse has the ability to put a real cross hair on the customer," said Tim Coulter, vice president/sales and marketing director, TECHT Paintball Products. "We can now be very specific as to who we want to target with each promotion and offer, so that each one is more effective. Being able to record buying behavior so that we can more accurately target and nurture customers with the right campaigns has also been a real boost to our success. It's as though we have an extra two or three people on our staff with TreeHouse."

With TreeHouse Interactive's marketing automation solution, TECHT has seen dramatic results. The company can now perform up to 10 times more campaigns than it was achieving before with its previous platform. In addition, with the support of the TreeHouse support staff, TECHT's marketing team is perfecting its lead nurturing and shopping cart engagement processes, which have resulted in a remarkable rise in sales. The solution has paid for itself in less than six months and is now able to generate more targeted and successful campaigns that have earned TECHT a reputation as being a "marketing trailblazer" in the industry.

"For fast moving online retailers like TECHT, making the most of their marketing resources is a top priority," said Erich Flynn, CEO, TreeHouse Interactive. "We have developed Marketing View to make it easy for online retailers to target and nurture customers based on purchasing behavior and for them to measure the results of those efforts without having to add additional resources. The result is deeper customer engagement that increases sales revenue."

About TreeHouse Marketing View
For companies that need better marketing results, Marketing View™ provides the innovative marketing automation tools necessary to succeed in today's world of ever-changing online marketing. That innovation is key to helping companies move faster, create more effective marketing campaigns and drive the incremental revenue needed for businesses to grow. Marketing View enables companies to execute typical campaigns with emails and landing pages much faster than competitors while allowing them to tap into powerful tools that go far beyond the basics. Marketing View improves every aspect of a marketing program and ties them together—from email targeting and form building to content marketing and web analytics.

• For the full TECHT case study, visit: http://mv.treehousei.com/Services/dl.aspx?Id=24MYVXDN7XMQI
• For more information about marketing automation, visit: http://bit.ly/tCFxeI
• For a full library of TreeHouse Interactive webinars, white papers and more visit: http://bit.ly/nBxhxF

Tweet This: @treehousei helps TECHT Paintball improve #marketingautomation and campaign efficiency

Follow TreeHouse Interactive on Twitter at: http://twitter.com/treehousei

About TreeHouse Interactive
TreeHouse Interactive delivers on demand partner relationship management (PRM) and marketing automation solutions to companies that want to grow. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit www.treehousei.com or call 801.576.8428.

TreeHouse Interactive, Marketing View, Reseller View and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

Salt Lake City, UT – November 6, 2012 — TreeHouse Interactive™ (www.treehousei.com), the technology leader in on–demand partner relationship management (PRM) and marketing automation solutions, today announced its Reseller View™ PRM system is now available on the Microsoft Dynamics Marketplace. With this development, Microsoft Dynamics CRM users will have access to the complete partner management capabilities offered in Reseller View.

Earlier this year, TreeHouse Interactive announced integration of its Reseller View PRM system with Microsoft Dynamics CRM, offering a fully customized partner portal, seamless integration of partner funnels with Dynamics CRM, partner on-boarding, deal registration, lead distribution, automated partner marketing enablement, automated training and certification (LMS), partner locator and a host of other features to make partner management easier and give partners everything they need to better sell, service and support a company's products. Reseller View is compatible with Microsoft Dynamics On-Premise versions 4.0 and 2011, as well as the cloud-based Microsoft Dynamics CRM Online.

Availability on Microsoft Dynamics Marketplace requires Microsoft testing and approval, and is accompanied by reviews from Microsoft Dynamics CRM users. Reseller View's availability on the Microsoft Dynamics Marketplace is a testament to the continuing innovation and customer-driven design that is paramount to TreeHouse's approach to product development. Reseller View is now the only PRM offering to have standard integrations with salesforce.com, Oracle and Microsoft out of the box.

"Our competitors in this space have really missed the mark," said Erich Flynn, CEO, TreeHouse Interactive. "Integration with CRM is core to creating, maintaining and growing successful partner networks. We have spent development time on integrating with salesforce.com, Oracle and Microsoft offerings because it matters to our customers. We don't believe they should pay exorbitant integration fees for one-off integrations that are not approved or tested, or may be limited in scope. Our customers demand something deeper and we've listened. Being integrated and part of the Microsoft Dynamics Marketplace shows our dedication to both our customers and Microsoft in helping to solve real business issues."

Several customers have reviewed the integrated offering on the Microsoft Dynamics Marketplace and have given it five out of five stars. They highlight a seamless integration with Dynamics CRM, ability to easily switch their partner network to Microsoft Dynamics from another CRM system without any partner downtime, and TreeHouse's ability to deliver a turnkey, fully–integrated PRM system on time and on budget with the advanced features they need.

User reviews can be seen at: http://dynamics.pinpoint.microsoft.com/en-us/applications/reseller-view-partner-relationship-management-prm-12884945176/reviews.

Reseller View is generally available now on the Microsoft Dynamics Marketplace for all Dynamics users. To see a demonstration, contact TreeHouse Interactive at 801.576.8428, sales@treehousei.com or visit www.treehousei.com.

To learn more about partner relationship management and Reseller View, see Reseller View resources.

Tweet This: @treehousei launches #partnerrelationshipmanagement system #PRM on Microsoft Dynamics Marketplace

Follow TreeHouse Interactive on Twitter at: http://twitter.com/treehousei

About TreeHouse Interactive
TreeHouse Interactive delivers on demand partner relationship management (PRM) and marketing automation solutions to companies that want to grow. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit www.treehousei.com or call 801.576.8428.

TreeHouse Interactive, Marketing View, Reseller View and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

Salt Lake City, UT – September 26, 2012 — TreeHouse Interactive™ (www.treehousei.com), the technology leader in on–demand partner relationship management (PRM) and marketing automation solutions, today announced the continuation of its popular webinar series for increasing sales, marketing and channel effectiveness. The current installments build on a library of more than 30 webinars, and focus on new PRM technologies, how modern marketing teams are expanding their databases in innovative ways and how to effectively market to today's digitally empowered buyers.

TreeHouse Interactive's educational webinar series is practical in nature, providing information attendees can start using immediately. The series helps companies improve business processes that accelerate revenue growth.

• Exploring New Technologies in PRM – September 27, at 1 p.m. Eastern
• Growing Your Marketing Database – October 18, at 1 p.m. Eastern
• Marketing to Today's Digitally Empowered Buyer – November 8, at 1 p.m. Eastern

Visit TreeHouse Interactive's Resource Library to download past webinars.

Exploring New Technologies in PRM
This webinar is hosted by Channel Marketer Report
Presenter: Erich Flynn – CEO, TreeHouse Interactive
Registration: http://channelmarketerreport.com/2012/08/amping-up-channel-performance-with-prm-solutions/

Within the last 12 months, a host of new technologies have emerged—all developed to better support partner networks. Because partners are essential to a manufacturer's success, it is more important than ever to track and manage reseller sales and marketing progress efficiently. Partner Relationship Management (PRM) allows manufacturers to maximize the overall management and enablement of partner networks. Optimal solutions also allow organizations to improve communication and collaboration with resellers. In this webinar, attendees will learn about four areas where PRM has seen significant advancements:

• Partner marketplaces
• Partner training and certification
• Improved integrations with major CRM systems
• Partner marketing enablement

About Erich Flynn
Erich Flynn is the CEO of TreeHouse Interactive, and has more than 20 years of experience in channel and partner sales. TreeHouse Reseller View PRM enables successful channel programs for hundreds of thousands of partners around the globe. Flynn also has experience managing large partner networks directly, having held high–level sales and marketing positions at companies such as Iomega, Fujitsu and Quantum.

Growing Your Marketing Database
Presenter: Chris Frank – Director of Marketing, TreeHouse Interactive
Registration: http://www.treehousei.com/company/growing_your_marketing_database_webinar.aspx

If your prospect database isn't growing, it's shrinking. In this webinar, marketing automation expert Chris Frank discusses the tactics and technologies smart companies use today to constantly increase the size of their database and fill their marketing funnel. Topics covered in this webinar include:

• The pitfalls of buying vs. building lists
• What list databases are good for
• Leveraging social media
• Building databases through behaviors

About Chris Frank
Chris Frank has spent more than a dozen years in marketing, and is the marketing director for TreeHouse Interactive. He is a marketing automation expert, and has helped hundreds of companies understand the strengths and weaknesses of their marketing plans, as well as how to use technology to improve effectiveness.

Marketing to Today's Digitally Empowered Buyer
Presenter: Rebel Brown – Speaker, Author, Agent of Change
Registration: http://www.treehousei.com/company/marketing_to_digital_buyers_webinar.aspx

Thanks to the digital age, today's buyers can research, select and purchase their products without getting you involved in the decision. You won't even know they were buying. In fact, research shows that today's B2B and B2C buyers move through roughly 80 percent of the buying cycle without speaking to a vendor. Topics covered in this webinar include:

• Capitalize on the biggest buying shift ever
• Learn how great marketing is like Internet dating
• Engage and compel your audiences to buy
• Accelerate your revenue cycle with integrated sales and marketing approaches that leverage the change in buying behavior

About Rebel Brown
Rebel Brown speaks from experience! A true agent of change, she has spent the last 20 years insuring that her clients get ahead and stay ahead in a competitive marketplace. Her popular programs deliver actionable strategies that can be implemented for immediate results! She is the author of Defy Gravity: Propel Your Business to High Velocity Growth, as well as several e-books and video programs. Her popular blog, "Rebel With a Cause" is read by thousands weekly. Brown applies her Principles of Change specifically to fueling buyer engagement in this webinar.

Tweet This: @treehousei webinar series to cover new #PRM technologies, expanding marketing databases and better marketing to today's digital buyer

Follow TreeHouse Interactive on Twitter at: http://twitter.com/treehousei

Resource Library: For more information about partner relationship management and marketing automation, visit the TreeHouse Interactive Resource Library.

TreeHouse Interactive delivers on demand partner relationship management (PRM) and marketing automation solutions to companies that want to grow. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit www.treehousei.com or call 801.576.8428.

TreeHouse Interactive, Marketing View, Reseller View and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

DREAMFORCE – San Francisco, CA – September 18, 2012 — TreeHouse Interactive™ (www.treehousei.com), the technology leader in on–demand partner relationship management (PRM) and marketing automation solutions, today announced new functionality available for its Reseller View™ PRM solution, including the ability to create online partner marketplaces, new ways to distribute leads to partners and extensive access to partner data for use in other systems. TreeHouse will demonstrate the new functionality at Dreamforce in San Francisco, California, September 18–21, at booth #1421.

"We're seeing a renewed interest in PRM as channel teams struggle to offer partners greater value through expanded marketing and sales enablement technologies," said Erich Flynn, CEO, TreeHouse Interactive. "We have been very aggressive in this regard, releasing new capabilities like partner marketing enablement earlier this year. With the added enhancements we're announcing today, we are continuing to push the envelope in these areas by providing an even greater set of tools for companies to help their partners to be successful. We're committed to innovation, and in continuing to provide the most complete PRM solution in the industry."

Partner Marketplace
The new Reseller View Partner Marketplace module enables channel teams to produce extensive partner listings that let customers not only find the right partner, but see how other customers rate them and learn more about them through a library of multi-media tools. It includes advanced search capabilities and dynamic maps that allow customers to easily find the right partner for their needs. It also has sophisticated tools to allow partners to manage their own listings.

"Connecting end users quickly with the best partner should be easy," said Chris Frank, marketing director, TreeHouse Interactive. "This new Partner Marketplace functionality does that with minimal effort from vendors and helps them realize more channel revenue. We're very excited to see how well this functionality has already been implemented and used by some of our largest customers."

Enhanced Lead Distribution
New lead distribution options give channel and partner managers flexibility in how leads are distributed to partners. Specific partner sales staff can be designated as lead administrators able to view, manage and distribute leads from vendors directly in a Reseller View PRM partner portal. No additional software or training is needed, and leads and opportunities are seamlessly integrated with Salesforce CRM. Lead notifications to partners and reporting are automated in real time.

"Reseller View helps us get leads into the hands of the sales force at our partners, and then provides them the tools to close business," said Katherine Russ–Hotfelter, senior manager, channel marketing, Silver Peak (@SilverPeak on Twitter). "For us, it is about connecting our channel partners to end users faster and producing more channel revenue. This was an important aspect of why we chose TreeHouse for PRM."

Advanced APIs with full Query Language
TreeHouse has also announced extensive new API access to Reseller View partner data, including a powerful query langue. This enables TreeHouse customers to integrate partner data with external applications for enhanced business value and a more seamless partner experience. At minimum, this new functionality integrates Reseller View with CRMs not currently supported out of the box and makes data from internal and external systems available to each other. This reduces errors and manual effort while increasing data quality and the partner experience.

New Reseller View functionality is generally available today and can be seen in action at the Dreamforce cloud computing event in San Francisco, California September 18–21 at booth #1421. Additional information is available by contacting TreeHouse Interactive at 801.576.8428 or sales@treehousei.com.

Tweet This: @TreeHousei Extends Its Lead In The #PartnerRelationshipManagement (#PRM) Space

Follow TreeHouse Interactive on Twitter at: http://twitter.com/treehousei

Resource Library: For more information about partner relationship management, visit the TreeHouse Interactive Resource Library.

TreeHouse Interactive delivers on demand partner relationship management (PRM) and marketing automation solutions to companies that want to grow. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit www.treehousei.com or call 801.576.8428.

TreeHouse Interactive, Marketing View, Reseller View and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

DREAMFORCE – San Francisco, CA – September 18, 2012 — TreeHouse Interactive™ (www.treehousei.com), the technology leader in on–demand partner relationship management (PRM) and marketing automation solutions, today announced its Marketing View™ marketing automation system has new nurturing capabilities through deeper Salesforce(CRM) Sales Cloud CRM integration, improved event management, and enhanced content marketing capabilities. TreeHouse will demonstrate the new functionality at Dreamforce in San Francisco, California, September 18–21, at booth #1421.

"We wanted to take marketing automation to new levels with this release," said Erich Flynn, CEO, TreeHouse Interactive. "A deeper integration with Salesforce allows for post purchase up–sell and greater customer or prospect nurturing. We've built on our industry–leading technology event marketing features, making them even more robust. We have also created enhancements to the industry's first Content Marketing Manager™ embedded in a marketing automation solution. We have been committed to innovating in the marketing automation space since 1998 and these features are concrete examples of that continued commitment."

Salesforce Sales Cloud Integration
The new Salesforce Sales Cloud integration goes beyond the typical lead and contact object integration of most marketing automation solutions. It includes Salesforce opportunity object data as well. This lets companies automate nurturing based on opportunity attributes such as opportunity stage, vertical market, specific products purchased or combinations thereof. It also enables post purchase customer nurturing for customer on–boarding, up–selling, cross–selling and retention–functionality that is not possible with other marketing automation solutions. This new feature gives Marketing View the most robust nurturing capabilities possible for Salesforce users.

"As a Salesforce Sales Cloud integrator, we've worked with TreeHouse in creating complex nurturing scenarios for companies that need to key off of opportunity object attributes in Salesforce," said, Niels Andersen, vice president, chief operating officer at VRP Consulting. "We've been very happy with what we've been able to accomplish for these customers and highly recommend Marketing View to our clients using Salesforce."

Enhanced Event Marketing Tools
While the ability to send form submissions to webinar systems for registration has been part of Marketing View for some time, advanced event registration tools have been added. With a few clicks, Marketing View customers now have the ability to automatically limit how long event registration is available, limit how many people can be registered for an event, and even require advanced authentication and integration with direct mail.

Enhanced Content Marketing Manager
TreeHouse was the first company to offer a dedicated content marketing module integrated with its marketing automation solution, and is taking this innovation a step further with this release. Content uploads, social media integration, reporting, and conversion tracking integration with web analytics have all been enhanced. TreeHouse is also the first to offer automated syndication of content via its partnership with The Ventana Group (www.theventanagroup.com). From syndication of content to nurturing and ultimate conversion of leads garnered by that content, Marketing View offers the most complete content marketing solution among marketing automation vendors.

"Content marketing is the hottest concept in the industry today because it works. It gets marketers to prospects much earlier in the buying cycle and helps them close more business," said Joe Austin, vice president, Ventana Group. "TreeHouse Interactive offers powerful tools for managing the many details involved with good content marketing. From reducing conversion friction associated with forms, to understanding exactly which efforts are producing leads, its technology is essential."

New Marketing View marketing automation features are generally available today and can be seen in action at the Dreamforce cloud computing event in San Francisco, California, September 18–21 at booth #1421. Additional information is also available by contacting TreeHouse Interactive at 801.576.8428 or sales@treehousei.com.

Tweet This: @TreeHousei Takes #MarketingAutomation to New Levels with Deeper #Salesforce Integration, Enhanced Event and #ContentMarketing

Follow TreeHouse Interactive on Twitter at: http://twitter.com/treehousei

Resource Library: For more information about marketing automation, visit the TreeHouse Interactive Resource Library.

TreeHouse Interactive delivers on demand partner relationship management (PRM) and marketing automation solutions to companies that want to grow. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit www.treehousei.com or call 801.576.8428.

TreeHouse Interactive, Marketing View, Reseller View and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

SALT LAKE CITY, Utah — September 10, 2012 — TreeHouse Interactive™ (www.treehousei.com), the technology leader in on–demand partner relationship management (PRM) and marketing automation solutions, today announced expansion of internal teams and a rapid increase in partner portal deployments based on industry demand for benefits delivered via its Reseller View PRM product. Reseller View PRM is the primary driver behind a 50+ percent growth rate in Q1 and Q2 of this year. Many high–profile companies have turned to TreeHouse Interactive within the past few months and deployed partner portals, including Internap, VMWare's Mozy Division and Syncsort. WHIPTAIL and National Instruments are scheduled to launch within the next two months.

"The demand for PRM has never been higher," said Erich Flynn, CEO, TreeHouse Interactive. "Coming out of the economic downturn, vendors are looking to run their businesses smarter, recover from failed CRM or partner portal deployments that haven't lived up to expectations, and put everything in their partners' hands to be successful in selling, servicing and supporting their products."

Top on the technology wish list for many channel teams is deep, out–of–the–box integration with leading CRM vendors like Salesforce, Oracle and Microsoft. TreeHouse's Reseller View is compatible with more CRM systems out–of–the–box than any other PRM solution, enabling partners to enter and receive leads in a simple portal interface while internal sales and channel management stay in their daily CRM system to approve and manage partner leads and opportunities. As a result, companies are achieving faster time to revenue, reducing channel conflict and better supporting partner sales efforts.

Flexibility is another key issue for many companies looking to TreeHouse for PRM technology. Some TreeHouse customers have spent millions of dollars in branding, making it essential that partner program efforts are 100 percent consistent with branding guidelines. Reseller View gives companies complete control over new and existing partner content to ensure branding consistency.

In addition, TreeHouse's modular approach allows customers to select from the most comprehensive feature set in the industry, including opportunity registration, partner marketing enablement, automated contract management, MDF/co–op management, training and certification, partner locators and more. Reseller View PRM is also the only solution in the industry that makes it easy to control partner access to different features, benefits and content based on partner type.

"Our current partner directory and internal communication tools with our partners needed a complete face–lift," said Armando Valim, manager of the National Instruments Alliance Partner Network. "We needed a vendor that could meet our foundational requirements, while bringing industry perspective and new functionality. TreeHouse has been able to provide us a solution to fit our needs."

For more information on TreeHouse Interactive's Reseller View PRM solution, contact TreeHouse Interactive at 801.576.8428 or sales@treehousei.com.

Tweet This: @TreeHousei Continues Rapid Growth in #PartnerRelationshipManagement (#PRM) Segment

Follow TreeHouse Interactive on Twitter at: http://twitter.com/treehousei

Resource Library: For more information about partner relationship management, visit the TreeHouse Interactive Resource Library.

TreeHouse Interactive delivers on demand partner relationship management (PRM) and marketing automation solutions to companies that want to grow. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit www.treehousei.com or call 801.576.8428.

TreeHouse Interactive, Reseller View, and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

SALT LAKE CITY, Utah — June 5, 2012 — TreeHouse Interactive™ (www.treehousei.com), the technology leader in on–demand partner relationship management (PRM) and marketing automation solutions, today announced the continuation of its popular webinar series for increasing sales, marketing and channel effectiveness.

TreeHouse Interactive's educational webinar series is focused on helping companies increase their understanding of how to improve business processes that accelerate revenue growth. The webinars feature thought leaders who share their marketing, sales and channel expertise, and inform attendees of the latest trends and best practices.

• Insights from Award Winning Channel Programs — June 21, 1 p.m. Eastern
• Tips for Better Content Marketing — July 19, 1 p.m. Eastern
• Amping Up the Partner Experience — August 16, 1 p.m. Eastern

Visit TreeHouse Interactive's Resource Library to download past webinars.

Insights from Award–Winning Channel Programs
Presenter: Patricia Rush — President, Rush to Channel
Register

Having an award–winning channel program can be a great way to attract new partners. Media entities such as CRN recognize vendors who have implemented best channel practices with their partners. In this webinar, channel consultant Patricia Rush–who has worked with several CRN award winners–will share her insights into why these vendors have been recognized for their channel efforts and provide webinar attendees practical tips for creating award–quality partner programs.

About Patricia Rush
Patricia Rush is the president and owner of Rush to Channel, an independent consultancy specializing in the channels of distribution in technology and related industries. Prior to forming her own practice, she led the consulting practice for CMP Media, LLC's channel research and consulting business for several years. During that tenure, she led and co–authored a research series for best practices in channel programs.

Tips for Better Content Marketing
Presenter: Joe Austin — Vice President, The Ventana Group
Register

Content marketing involves creating content that is unique and provides real value to your industry. But that is just the beginning. In this webinar, presenter Joe Austin will discuss some of the newest techniques and technology for better reaching target audiences, driving website traffic, and capitalizing on that traffic once it's there. Attendees will learn how to combine the concepts of content creation, syndication, web analytics and marketing automation to improve the results of their content marketing.

About Joe Austin
Joe Austin is vice president of The Ventana Group. With more than 17 years of experience in business–to–business communications, he has remained focused on helping organizations expand brand awareness and market share. Joe has been instrumental in delivering dynamic social media marketing solutions for customers that simultaneously increase brand authority, improve search engine rankings, accelerate web–based lead generation and support community building for long–term client success.

Amping Up the Partner Experience
Presenter: Erich Flynn — CEO, TreeHouse Interactive
Register

As with other areas of business, technology and availability of information is changing quickly in the channel. It's critical now more than ever to keep channel processes up to date, and continue enhancing the partner experience to sustain a competitive advantage. In this webinar, presenter Erich Flynn will discuss how vendors are ‘amping up' their partner experience with technology to better communicate with and support those that sell, service and support their products.

About Erich Flynn
Erich Flynn is the CEO of TreeHouse Interactive, and has more than 20 years of experience in channel and partner sales. TreeHouse Interactive's Reseller View PRM enables successful channel programs for hundreds of thousands of partners across the globe. Erich also has experience managing large partner networks directly, having held high–level sales and marketing positions at companies such as Iomega, Fujitsu and Quantum.

Tweet This: @TreeHousei webinar series to share best practices for award–winning channel programs, enhancing the partner experience, and #contentmarketing tips

Follow TreeHouse Interactive on Twitter at: http://twitter.com/treehousei

Resource Library: For more information about marketing automation, visit the TreeHouse Interactive Resource Library.

TreeHouse Interactive delivers enterprise–class hosted solutions to marketers and partner program managers. The company provides both marketing automation and partner relationship management (PRM) solutions to accelerate company performance. TreeHouse supports organizations ranging from start—ups to Global 1000 companies. For more information, visit www.treehousei.com or call 801.576.8428.

TreeHouse Interactive, Reseller View, and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

SALT LAKE CITY, Utah – May 15, 2012 – TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand marketing automation and partner relationship management (PRM) solutions, today announced significant growth of its business-to-consumer (B2C) user base for the company's marketing automation solution, Marketing View. B2C Marketing View users now represent nearly one-third of TreeHouse's marketing automation customer base.

Marketing View's integration with the Salesforce Sales Cloud opportunity object—and the added ability to target prospective customers based on products purchased—has been a major factor in B2C customer growth. In addition, the product's enhanced eCommerce solution integration for companies not using a CRM system in the sales process is attractive to B2C users.

"We've seen a significant uptick in B2C customers," said Erich Flynn, CEO, TreeHouse Interactive. "Tight economic times have forced eCommerce reliant companies to become smarter about their marketing and specifically about how they use nurturing communication to increase customer lifetime value (CLV). We have worked with several B2C companies—many of which do business differently—to build the technology backbone necessary for increasing customer revenue."

The Salesforce Sales Cloud opportunity object integration was announced earlier this year at the Online Marketing Summit in San Diego, California. It allows for sophisticated nurturing and marketing automation using values from opportunity object fields such as sales stage, vertical market or product purchased. This enables B2C companies to create intelligent customer service, up-sell and cross-sell communication based on prospective customer behavior.

"We have very discerning buyers who expect top tier service and communication," said Paul Leary, president, Blackbird Vineyards. "Marketing View supports our vision to gain new clients and enhance the brand experience for existing clients in the Bespoke Collection with a marketing automation platform that is fully integrated into our Salesforce CRM environment."

In a similar fashion, Marketing View now has expanded integration capabilities with eCommerce solutions. The integration enables companies to record details of a purchase from the shopping cart and trigger offers based on purchase data to increase revenue. Type of data captured includes items such as exact products purchased, dollar amount spent, number of purchases within a specific period, purchase ROI by email campaign, and more.

"We wanted to really go above and beyond what others in the paintball industry were doing with their marketing," said Tim Coulter, sales and marketing director, TECHT Paintball. "We're already seeing results from the integration of our shopping cart with Marketing View. We're not just creating product-based offers that are generating revenue, but gathering critical data that will be used for more informed development of products, nurturing, promotions and communication to our customers."

New Salesforce Sales Cloud and eCommerce integrations are generally available now. Contact TreeHouse Interactive at 801.576.8428 or sales@treehousei.com for details.

Tweet This: #eCommerce companies enhance #onlinebrand experience and increase revenue with @TreeHousei's #marketingautomation solution

Follow TreeHouse Interactive on Twitter at: http://twitter.com/treehousei

Resource Library: For more information about marketing automation, visit the TreeHouse Interactive Resource Library.

TreeHouse Interactive delivers enterprise-class hosted solutions to marketers and partner program managers. The company provides both marketing automation and partner relationship management (PRM) solutions to accelerate company performance. TreeHouse supports organizations ranging from start–ups to Global 1000 companies. For more information, visit www.treehousei.com or call 801.576.8428.

TreeHouse Interactive, Reseller View, and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

SALT LAKE CITY, Utah – May 8, 2012 – TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand partner relationship management (PRM) and marketing automation solutions, today announced today announced that several customers using its Reseller View PRM solution have been included in CRN Magazine's 2012 Channel Chiefs list of executives as the who's who of channel management. Several TreeHouse customers also recently received the publication's prestigious 5-Star Partner Program award.

The 5-Star Partner Program rating recognizes the elite subset of Partner Program Guide vendors that give solution providers the best partnering elements in their channel programs. The objective criteria includes vendor investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communication. TreeHouse customers who received the 5-Star Partner Program award include Asigra, Dot Hill, Hostway, Quantum and SGI.

For the tenth consecutive year, CRN Magazine's Channel Chiefs were selected by the publication's editorial team and were based on channel experience, program innovations, channel-driven revenue, and public support for the importance of IT channel sales. According to the publication, "This year's honorees are navigating through a maze of new business models and rapid technology shifts and making sure their company's partners find their way. It's a win for them when it's a win for their partners."

TreeHouse customers recognized for their partner program leadership include:

• Eran Farajun, Executive Vice President at Asigra Inc
• Brad Painter, Vice President of Channel Sales at Dot Hill Systems Corp
• Darrell Gamble, Director of Channel Sales at Mozy
• Tom Valiante, Vice President, America Channel Sales at Quantum Corp
• Alison Ryan, Vice President, Global Channel Sales at SGI

"We are committed to providing the absolute best support to our channel partners, and TreeHouse's Reseller View PRM is an important part of our strategy to make our partners successful," said Alison Ryan, vice president global channel sales, SGI. "Reseller View automates and simplifies many of the time-consuming aspects of channel program management so we can more effectively focus on the higher-value services that are important to our partners."

Reseller View enables companies to accelerate partner sales, increase partner loyalty and reduce both the time and cost associated with partner program management by automating many of the manual processes involved. It seamlessly integrates worldwide partner networks into major CRM systems like Salesforce (CRM), Oracle (ORCL) and Microsoft (MSFT). It is also the only multi-tiered PRM solution available, allowing different types of partners to access different levels of information and benefits. The solution includes partner marketing enablement features for automatic co-branded marketing content, full-service outbound marketing campaigns and co-branded partner mini-sites.

"We congratulate all of our customers who have been recognized by CRN as Channel Chiefs and received a 5-Star Partner Program award this year," said Erich Flynn, CEO, TreeHouse Interactive. "Reseller View enables companies such as these to enhance their partner relationships by effectively supporting and managing their partner network. While Reseller View provides an industry-leading foundation for success, it is the talent, expertise and commitment to partners that has earned these Channel Chiefs and 5-Star Partner Program winners well-deserved industry recognition."

About TreeHouse Reseller View PRM
TreeHouse Reseller View PRM provides organizations the scalability required to treat their partner networks like their internal sales teams. CRN found in its 2011 Partner Program applicants that 90 percent of all partner programs have multiple tiers. Reseller View is the only multi-tiered PRM solution available that allows separate navigation, features and content to be delivered to different levels of partners. It is the most complete and customizable PRM solution, enabling companies to develop multi-tiered Web portals that are consistent with their branding and website design. Reseller View has a leading feature set that includes deal registration, lead distribution, advanced document management, automated training and certification, paperless MDF/Co-op management, contract management and more. The PRM solution leads the market in terms of integrating with CRM systems like Salesforce.com (CRM) and Oracle (ORCL) CRM On Demand.

For more information, visit TreeHouse Reseller View PRM.

Tweet This: @Treehousei customers recognized as Channel Chiefs & 5–Star Partner Program winners http://bit.ly/dyJZRO @CRN #partnermanagement #PRM

Follow TreeHouse Interactive on Twitter at: http://twitter.com/treehousei

TreeHouse Interactive delivers enterprise-class hosted solutions to marketers and partner program managers. The company provides both marketing automation and partner relationship management (PRM) solutions to accelerate company performance. TreeHouse supports organizations ranging from start–ups to Global 1000 companies. For more information, visit www.treehousei.com or call 801.576.8428.

TreeHouse Interactive, Reseller View, and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

SALT LAKE CITY, Utah – May 8, 2012 – TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand partner relationship management (PRM) and marketing automation solutions, today announced rapid growth of new customers licensing its PRM product, Reseller View. The company is 40 percent ahead of record-breaking 2011 Q1 revenue and attributes the growth to new partner marketing enablement features and deeper integration with customer relationship management (CRM) software.

It was the company's best first quarter ever, both in terms of new customer acquisition and revenue. New PRM customers include companies such as VMWare's Mozy Division, Syncsort, Internap, and Silver Peak.

"We're seeing a significant increase in demand for PRM solutions," said Erich Flynn, CEO, TreeHouse Interactive. "Expanding our CRM integrations and the launch of our new partner marketing enablement technologies has created increased interest and revenue. Customers are realizing they need to do more to help partners create demand on a ground level. They are also realizing that integrating the channel sales funnel into their CRM systems is key to better forecasting and prevention of channel conflict."

TreeHouse has deepened its integration with Salesforce CRM, and now supports PRM integration down to the Salesforce Sales Cloud Professional Edition—an industry first aimed at growing channel companies. Reseller View PRM is also integrated with Microsoft Dynamics CRM. Today Reseller View PRM supports all the major CRM players out of the box, including Salesforce (CRM), Microsoft (MSFT) and Oracle CRM On Demand (ORCL).

"Deep integration with Salesforce is important to drive our channel revenue," said Mark Gisvold, channel program director, Internap. "In our research, TreeHouse Interactive has outdone other PRM vendors and offers the complete PRM solution we were looking for to connect better with our partners."

"The Microsoft Dynamics CRM integration was a deciding factor in renewing our license to Reseller View PRM," said Mike Stinson, vice president of marketing, Motion Computing. "When we moved to Microsoft Dynamics, Reseller View PRM made the transition from one platform to the next absolutely seamless. Our partners experienced no downtime."

Partner Marketing Enablement has also been a driving factor. Flynn points to the following capabilities as driving additional interest and revenue.

• Automated Co–Branding of Documents and HTML Resources
• Automated Outbound Email Campaigns with Lead Capture and Routing
• Content Syndication and Automated Lead Capture through Partner Mini–Sites

"Partners don't always have the tools and resources to create demand for every product they sell," said Katherine Russ-Hotfelter, senior manager of channel marketing, Silver Peak Systems. "We wanted to enable our partners to create their own demand for our products while having the process tightly integrate with Salesforce.com. TreeHouse helps us do both, and is also providing the added functionality for automating our MDF process."

New CRM integrations and partner marketing enablement functionality are generally available now. Contact TreeHouse Interactive at 801.576.8428 or sales@treehousei.com for details.

Tweet This: @TreeHousei Sees Record #PartnerRelationshipManagement (#PRM) Customer Growth

Follow TreeHouse Interactive on Twitter at: http://twitter.com/treehousei

Resource Library: For more information about marketing automation and partner relationship management, visit the TreeHouse Interactive Resource Library.

Hyperlinks in this Press Release:
Reseller View Partner Relationship Management: http://www.treehousei.com/reseller_view/overview.aspx
Marketing View Marketing Automation: http://www.treehousei.com/marketing_view/overview.aspx
TreeHouse Resource Library: http://www.treehousei.com/company/resource_library.aspx

TreeHouse Interactive delivers enterprise-class hosted solutions to marketers and partner program managers. The company provides both marketing automation and partner relationship management (PRM) solutions to accelerate company performance. TreeHouse supports organizations ranging from start–ups to Global 1000 companies. For more information, visit www.treehousei.com or call 801.576.8428.

TreeHouse Interactive, Reseller View, and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

SALT LAKE CITY, Utah - February 21, 2012 - TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand partner relationship management (PRM) and marketing automation solutions, today announced the continuation of its popular webinar series for increasing sales, marketing and channel effectiveness.

TreeHouse Interactive's educational webinar series is focused on helping companies increase their understanding of how to improve business processes for accelerated revenue growth. The webinars feature thought leaders who share their marketing, sales and channel expertise, and inform attendees of the latest trends and best practices.

Scheduled webinars include:

• Marketing Automation Disasters – February 29th, 1 p.m. EST
• Kick-Starting Your Partner Marketing – March 22nd, 1 p.m. EST
• The 10 Laws of Building a Successful Online Community – April 19th, 1 p.m. EST

Visit TreeHouse Interactive's Resource Library to download past webinars.

Marketing Automation Disasters
Presenter: Chris Frank – Director of Marketing, TreeHouse Interactive
Register

The majority of best-in-class organizations use marketing automation, yet less than 25 percent fully utilize its potential. Attendees will learn how to better leverage their marketing automation systems and avoid marketing automation disasters by addressing alignment, process and infrastructure issues that can often create difficulties.

About Chris Frank
Chris Frank is the Director of Marketing for TreeHouse Interactive. A marketing automation expert, Chris has spent years understanding and refining marketing automation and has helped hundreds of companies understand the strengths and weaknesses of their organization's marketing plan.

Kick-Starting Your Partner Marketing
Presenter: Heather K. Margolis – Founder, Channel Maven Consulting
Register

If you are like most channel organizations, your partners don't have the sophistication, people power or motivation to market your products. In this webinar, channel expert Heather K. Margolis will discuss tips, creative ideas and technology for kick-starting successful partner marketing efforts and capturing more business in your industry.

About Heather K. Margolis
Heather K. Margolis is the founder of Channel Maven Consulting. She has led channel programs for companies like EMC, EqualLogic, and Dell. Channel Maven Consulting provides strategic channel and marketing consulting services to IT channel organizations of all sizes. Heather helps channel organizations build smarter channel programs, manage channel relationships to find added value, and engage their communities through social and traditional media.

The 10 Laws of Building a Successful Online Community
Presenter: Craig Rosenberg – Vice President of Sales and Marketing at Focus.com and author of The Funnelholic.com
Register

Many marketing departments are jumping on the community-building bandwagon. And guess what? They should. As more communities are built, more compelling metrics are starting to justify the movement: Community members engage with vendors 900 percent more than non-community members and community members spent 54 percent more money with vendors than non-community members. The quest for marketing departments has shifted from simply building a community, to how to build a successful community. In this webinar, the popular marketing blogger Craig Rosenberg will talk about his experiences building a community from scratch for Focus.com and how to effectively build a successful community.

About Craig Rosenberg
Craig is the co-founder and Vice President of Sales and Marketing at Focus.com. In this role, he is responsible for the entire revenue engine from the top of the funnel to close. Craig is also the author of the popular sales and marketing blog, The Funnelholic, where he writes about b2b marketing issues including demand generation and lead management. Prior to Focus.com, Craig worked for Sales Ramp where he designed, built and managed lead generation and inside sales strategies and processes for high-tech startups. During that time, Craig built lead generation machines at more than 25 different companies in a variety of high-tech verticals ranging from business applications to IT infrastructure.

Tweet This: @TreeHouse Interactive Webinars Offer Innovative Strategies and Best Practices for #MarketingAutomation, #PartnerMarketing and #SocialMedia.

Follow TreeHouse Interactive on Twitter at: http://twitter.com/treehousei

Resource Library: For more information about marketing automation and partner relationship management, visit the TreeHouse Interactive Resource Library.

Hyperlinks in this Press Release:
http://www.treehousei.com/marketing_view/overview.aspx
http://www.treehousei.com/reseller_view/overview.aspx
http://www.treehousei.com/company/resource_library.aspx

TreeHouse Interactive delivers enterprise-class hosted solutions to marketers and partner program managers. The company provides both marketing automation and partner relationship management (PRM) solutions to accelerate company performance. TreeHouse supports organizations ranging from start-ups to Global 1000 companies. For more information, visit www.treehousei.com or call 801.576.8428.

TreeHouse Interactive, Reseller View, and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

SALT LAKE CITY, Utah - January 31, 2012 - TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand partner relationship management (PRM) and marketing automation solutions, today announced it will offer an exclusive Marketing Automation Readiness Lab at the Online Marketing Summit (OMS) 2012, February 6-9 at the Hilton San Diego Bayfront in San Diego. Interested parties may register in advance at MA Readiness Lab or at TreeHouse's booth #105 at the summit.

According to research by industry analyst firms such as Aberdeen Group and Sirius Decisions, the majority of best-in-class organizations use marketing automation, yet less than 25 percent fully utilize its potential. In this one-on-one marketing automation lab offered by TreeHouse, participants will get specific recommendations on how they can prepare for and better utilize marketing automation. They will gain a clear understanding of how to better align internal teams, make marketing processes more efficient, and create the infrastructure necessary to be successful.

"We look forward to giving OMS attendees the opportunity to learn how they can improve their marketing results by leveraging the advantages of marketing automation," said Erich Flynn, CEO, TreeHouse Interactive. "Having the tools necessary to better employ marketing automation can reduce tedious manual processes and ultimately enhance an organization's bottom line."

TreeHouse will also provide demos of the new salesforce.com advanced integration functionality in its industry-leading Marketing View™ marketing automation platform. Marketing View can now integrate with the Opportunity object in Salesforce CRM, allowing for sophisticated nurturing and marketing automation using values from Opportunity object fields such as Sales Stage, Vertical Market or Product Purchased.

To learn more about the TreeHouse Marketing Automation Readiness Lab or get personal help registering for the lab at Online Marketing Summit 2012, contact chris.frank@treehousei.com.

Tweet This: @treehousei offers exclusive #MarketingAutomation Readiness Lab at #omsummit 2012 in #SanDiego

About Online Marketing Summit
Online Marketing Summit (OMS) offers an educational environment that facilitates incredible learning, networking and collaboration opportunities amongst marketers, executives and digital professionals. OMS is singularly committed to its mission to educate marketers on the emerging best practices of online marketing through a professional development conference and exhibition. More than 12,000 marketers have learned, collaborated and networked at OMS events over the years. For more information, visit www.onlinemarketingsummit.com/.

About TreeHouse Interactive
TreeHouse Interactive delivers enterprise-class hosted solutions to marketers and partner program managers. These include marketing automation and partner relationship management (PRM) solutions that accelerate company performance. The TreeHouse client base includes organizations ranging from start-ups to Global 1000 companies. For more information, visit www.treehousei.com or call 801.576.8428.

TreeHouse Interactive, Reseller View, and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

SALT LAKE CITY, Utah - January 24, 2012 - TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand partner relationship management (PRM) and marketing automation solutions, today announced the release of its Reseller View™ PRM system for Microsoft Dynamics CRM. The new integrated offering puts enterprise-class partner management capabilities in the hands of Microsoft Dynamics CRM users for the first time.

Reseller View is the most complete PRM solution available, offering a password protected enterprise-class web portal that can be customized to include any navigation desired and match any corporate branding guidelines including a company-branded URL. Its unmatched feature set automates partner on-boarding and enables partner information to flow seamlessly between Dynamics CRM and Reseller View. Once in the system, partners can register opportunities or receive leads directly from Microsoft Dynamics CRM while logged into the Reseller View portal. Some of the available features include: deal registration, lead distribution, automated training and certification, partner marketing enablement, automated contract management, MDF/co-op management, automated partner on-boarding, partner locator, advanced document management, and partner marketing automation.

"We have relied on TreeHouse Interactive Reseller View PRM to help manage our critical partner relationships for nearly five years," said Mike Stinson, vice president worldwide marketing for Motion Computing. "TreeHouse Interactive's Reseller View is tightly integrated with our CRM data, so when we looked at transitioning CRM platforms, we had to ensure that our partners would not be negatively impacted. TreeHouse made this possible by supporting both platforms—making the transition to Microsoft Dynamics CRM seamless for our partners worldwide while maintaining important features such as deal registration and lead distribution."

"We were seeing channel organizations begin to use Microsoft Dynamics CRM in the marketplace, so it made sense to integrate," said Erich Flynn, CEO, TreeHouse Interactive. "One of our primary goals has always been to give channel teams what they need to make their partners successful. Being first to offer a PRM solution for Microsoft Dynamics CRM is part of that philosophy. We expect to see more and more PRM integrations with Microsoft as they continue to increase market share."

Reseller View for Microsoft Dynamics is available now. To see a demonstration, contact TreeHouse Interactive at 801.576.8428, sales@treehousei.com or visit www.treehousei.com.

Tweet This: @treehousei launches first #partnerrelationshipmanagement system #PRM for Microsoft Dynamics #CRM users

Follow TreeHouse Interactive on Twitter at:  http://twitter.com/#!/treehousei

About TreeHouse Interactive
TreeHouse Interactive delivers enterprise-class hosted solutions to marketers and partner program managers. These include marketing automation and partner relationship management (PRM) solutions that accelerate company performance. The TreeHouse client base includes organizations ranging from start-ups to Global 1000 companies. For more information, visit www.treehousei.com or call 801.576.8428.

TreeHouse Interactive, Reseller View, and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

SALT LAKE CITY, Utah - January 24, 2012 - TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM) and marketing automation solutions, today announced the release of Reseller View™ PRM on salesforce.com's AppExchange, designed for Salesforce Sales Cloud users. The new application puts enterprise-class partner management within reach of companies starting a new partner program, and those who are building out more robust partner networks to sell, service and support their solutions. Built on Force.com, salesforce.com's enterprise cloud computing platform for building employee-facing social apps, Reseller View PRM is immediately available for test drive and deployment on AppExchange at http://www.salesforce.com/appexchange/.

TreeHouse Interactive's Reseller View PRM is a complete partner management system available to those using the Salesforce Sales Cloud Professional Edition. PRM capabilities and the complete Reseller View PRM system from TreeHouse Interactive have, until now, been available in the enterprise and above editions of the Salesforce Sales Cloud only. Reseller View ties a fully customized partner portal with functionality such as deal registration, lead distribution, training and certification, dealer locator and more. Leads can be passed on to partners, and partners can submit deals for approval. Data flows seamlessly in real-time between the Sales Cloud Professional Edition and the Reseller View PRM portal.

Leading hosting provider Hostway is the first company to deploy Reseller View—launching its well-received partner program in early October. "When we set out to launch our partner program, we knew we wanted to build it on top of the Salesforce Sales Cloud we already had in place, yet really offer something special and unique to partners," said Russell Griffin, Director, Channel Programs, Hostway. "In addition to having a fully-customized, enterprise-class, password protected web portal, and key features like a partner locator and deal registration, TreeHouse Interactive's Reseller View had the deep, custom capabilities we wanted to power our partner program. Working with TreeHouse to help get our new partner program up and running has been the right choice."

"TreeHouse Interactive is committed to creating the best PRM system available for organizations that use channel sales to drive revenue," said Erich Flynn, CEO, TreeHouse Interactive. "Integrating the channel with a company's CRM system is a critical part of that commitment. Making the Reseller View Aloha app available to Salesforce Sales Cloud Professional Edition users represents our continued commitment to the Salesforce CRM platform, and provides enterprise-class PRM to companies."

Reseller View for Salesforce Sales Cloud Professional Edition is available now. To see a demonstration, contact TreeHouse Interactive at 801.576.8428, sales@treehousei.com or visit www.treehousei.com.

Tweet This: @treehousei announces#partnerrelationshipmanagement#prm on salesforce.com's #appexchange

Follow TreeHouse Interactive on Twitter at:  http://twitter.com/#!/treehousei

About the Force.com Platform and Appexchange
Force.com is the trusted social enterprise platform for building and running any employee app in the cloud. Force.com powers the Salesforce CRM apps, the more than 200,000 custom apps used by salesforce.com customers such as Japan Post, Kaiser Permanente, KONE, and Sprint Nextel and the more than 1,300 ISV apps built by partners such as BMC, FinancialForce.com and Fujitsu.

The salesforce.com social enterprise platform delivers the most trusted and comprehensive cloud technologies for social, mobile and open apps. It includes Force.com, the cloud platform for employee apps, Heroku, the cloud platform for customer apps and Database.com, the cloud database to integrate the social enterprise.

Salesforce, Dreamforce, Force.com, Heroku, AppExchange, Database.com and others are trademarks of salesforce.com, inc.

About TreeHouse Interactive

TreeHouse Interactive, Reseller View, and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

SALT LAKE CITY, Utah - December 13, 2011 - TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM) and marketing automation solutions, today announced its partnership with integrated content marketing firm Ventana New Media. The partnership combines unique content marketing syndication capabilities of the Ventana New Media Engine while tapping into TreeHouse's Marketing View marketing automation system features that include lead nurturing, content marketing library, Conversion Intelligence™ and Reveal™ Web Analytics functionality. The combination gives marketers the ability to drive explosive demand generation through content they produce and more effectively target and nurture leads as they move through the buying cycle.

• Microsites
• Social news communities
• Social bookmarking websites
• Viral communications websites
• Social journalism websites
• Online audio/video and image sharing communities
• Targeted blogs

The combined offering is part software and part service that puts generated content in the hands of vertical-specific buyers. Parties interested in content syndicated via the Ventana New Media Engine are directed to resources hosted by TreeHouse Interactive's Marketing View™ marketing automation system. Individual and company level download behavior is tracked and can be used to score leads, automate nurturing, customize follow-up communication and ultimately generate more qualified leads from content marketing efforts. Marketing View also tracks which syndication outlets are converting and gives extensive reporting on aggregate download behavior. In addition, users can purchase contacts from interested companies through Data.com.  

"This is another first attributed to TreeHouse—marrying these revolutionary capabilities in content syndication with cutting edge marketing automation," said Erich Flynn, CEO, TreeHouse Interactive. "We can significantly ramp up the exposure of content, track how people are interacting with it and then target those people with nurturing programs that lead to revenue."

Ventana New Media CEO, Joe Austin, also points out that this partnership can have a cumulative effect in demand generation beyond its immediate impact. "What we've seen in syndicating content through the Ventana New Media Engine is that it can have longer term marketing implications. While the content is virally distributed for exponentially greater visibility, it often leads to higher Search Engine Result Positions (SERPs). This translates into exposure that expands corporate presence and increases awareness among prospects, customers, partners and other key audiences."

More information on the Ventana New Media Engine can be found at www.ventananewmedia.com. Information on specific Marketing View functionality that is integrated can be found at:

• http://www.treehousei.com/marketing_view/download_manager.aspx
• http://www.treehousei.com/marketing_view/form_analytics.aspx
• http://www.treehousei.com/marketing_view/reveal_web_analytics.aspx

Tweet This: @treehousei Partners With @VentanaNewMedia To Power Up Content Marketing http://bit.ly/dyJZRO

Follow TreeHouse Interactive on Twitter at:  http://twitter.com/#!/treehousei

About Ventana New Media
Ventana New Media is the leader in integrated content marketing distribution for accelerated brand authority, lead generation and viral community building. The company's patent-pending New Media Engine (NME) is a powerful platform for SEO-powered content distribution across influential new media sites that simultaneously increases online brand presence and radically improves search engine rankings, lead generation and social community building. Ventana New Media gives enterprises a strategic message delivery solution that distributes content across a multitude of new media sites and harnesses the myriad of social networks, news communities, blogs, microsites and audio/video distributors. This allows organizations to rapidly expand corporate presence and increase awareness among prospects, customers and partners for long-term success and business value. For more information visit Ventana New Media at www.ventananewmedia.com.

About TreeHouse Interactive

TreeHouse Interactive, Reseller View, and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

SALT LAKE CITY, Utah - September 26, 2011 - TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM) and marketing automation solutions, today announced the continuation of its popular webinar series for increasing sales, marketing and channel effectiveness.

TreeHouse Interactive's educational webinar series is focused on helping companies increase their understanding of how to improve business processes for accelerated revenue growth. The webinars feature thought leaders who share their marketing, sales and channel expertise, and inform attendees of the latest trends and best practices.

Scheduled webinars include:

• Defy Gravity: Innovative Approaches to Fuel Social Media Engagement - September 29, 1 p.m. EDT
• Partner Marketing Enablement - October 27, 1 p.m. EDT
• Where to Start When Creating a Partner Program - December 8, 1 p.m. EDT

Visit TreeHouse Interactive's Resource Library to download past webinars.

Defy Gravity: Innovative Approaches to Fuel Social Media Engagement
Presenter: Rebel Brown, Positioning Consultant
Register

What's Gravity? It's the status quo way of thinking and doing that limits business growth. Gravity is the number one reason many businesses flatline, spiral downward or crash and burn. It exists all around us - including in our social media strategies.

In this webinar, Rebel Brown will be discussing how social media offers a breakout opportunity for shifting interactions with our audiences. Social media is more complex than many realize. Marketing, the way it's always been done, doesn't work when it comes to social media.

About Rebel Brown
Rebel Brown has spent over 20 years positioning and repositioning technology companies for high-velocity growth. Her best-selling market strategy book, Defy Gravity, is a guide to creating Power Positions in today's technology markets. Brown applies those principles specifically to fueling social media engagement in this webinar.

Partner Marketing Enablement
Presenter: Erich Flynn, CEO, TreeHouse Interactive
Register

One of the most frequent requests companies receive from their partners is for marketing assistance. Partners want to increase leads and generate their own demand, but often need help to do it.

In this webinar, TreeHouse Interactive CEO, Erich Flynn, will review and demonstrate some of the latest technologies available for partner marketing enablement. He will show how today's channel marketers and partner managers can extend marketing and lead generation capabilities to valued partners without breaking the bank.

About Erich Flynn
Erich Flynn is the CEO of TreeHouse Interactive, and has more than 20 years of experience in channel and partner sales. TreeHouse Reseller View PRM enables successful channel programs for hundreds of thousands of partners across the globe. Flynn also has experience managing large partner networks directly, having held high-level sales and marketing positions at companies such as Iomega, Fujitsu and Quantum.

Where to Start When Creating a Partner Program
Presenter: Patricia Rush, President, Rush to Channel
Register

Recognizing the need for a partner program is the easy part. Knowing what to do and where to start requires something different. In this webinar, channel expert Patricia Rush will discuss best practices for starting a successful partner program and the caveats and pitfalls to avoid.

About Patricia Rush
Patricia Rush is the president and owner of Rush to Channel, an independent consultancy specializing in the channels of distribution in the technology and related industries. Prior to forming her own practice, she led the consulting practice for CMP Media, LLC's channel research and consulting business, for several years. During that tenure she led and co-authored a research series for best practices in channel programs.

Tweet This: @TreeHouse Interactive Webinars Offer Innovative Strategies and Best Practices for #Social Media, #Partner Marketing, and #Channel Start-up

Follow TreeHouse Interactive on Twitter at: http://twitter.com/treehousei

Resource Library: For more information about marketing automation and partner relationship management, visit the TreeHouse Interactive Resource Library.

Hyperlinks in this Press Release:
http://www.treehousei.com/marketing_view/overview.aspx
http://www.treehousei.com/reseller_view/overview.aspx
http://www.treehousei.com/company/resource_library.aspx

TreeHouse Interactive delivers enterprise-class hosted solutions to marketers and partner program managers. The company provides both marketing automation and partner relationship management (PRM) solutions to accelerate company performance. TreeHouse supports organizations ranging from start-ups to Global 1000 companies. For more information, visit www.treehousei.com or call 801.576.8428.

TreeHouse Interactive, Reseller View, and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

Salt Lake City, Utah - August 30, 2011 - TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM) and marketing automation solutions, today announced new partner marketing functionality for its industry-leading Reseller View™ PRM solution. The new functionality includes automatically co-branded marketing content, full service outbound marketing campaigns and co-branded partner micro-sites. This functionality enables companies to provide new levels of partner marketing support—accelerating partner sales and loyalty. With a high level of automation, Reseller View also significantly reduces the time and cost associated with producing and delivering the marketing materials required to ensure partner success. TreeHouse Interactive will demonstrate the new partner marketing functionality at Dreamforce 2011 in San Francisco, August 30th through September 2nd, booth #219.

As a testament to the importance of partner marketing enablement, Everything Channel's 2011 Partner Program Guide gave special recognition to partner programs offering campaign design, marketing services and demand generation services with its prestigious 5-Star awards. Marketing assistance is one of the most requested benefits that partners ask for from the companies they represent. Yet, providing effective marketing support to larger partner networks poses a significant challenge, due to the manual processes and cost of materials involved.

To provide a co-branded datasheet, brochure or competitive guide, many companies ask partners to apply for materials, approve/deny the requests manually, order printing on approved materials, then have them shipped to the partner. This process is costly, time consuming and not eco-friendly. With new Reseller View automated partner marketing enablement technology, partners simply visit the partner portal to place an order, upload the requested information, and the system automatically produces co-branded, print-ready artwork for use by the partner as needed. The process is immediate and approvals are automatic. Any HTML or print document can be produced, and the design options are virtually unlimited.

"Prior to the new Reseller View functionality, we co-branded all of our marketing materials manually," said Tracy Staniland, Senior Director, Corporate Marketing, Asigra. "The new functionality is much more efficient as it saves us many, many hours each month, provides our partners with the self-sufficiency they desire, and enables our designers to focus their time on other strategic initiatives."

Reseller View now includes a full service email campaign component that enables channel managers to support their partners' with outbound campaigns. The solution assists partners by creating individual co-branded campaign materials such as emails and landing pages, and executing campaign launches. Real-time reports automatically sent to the partner reflect campaign results, such as email opens, number of click-throughs, etc. For those campaigns with landing pages, partners can receive real-time emails notifying them of qualified leads.

Reseller View enables companies to offer their partners co-branded "mini-sites" that can be embedded on partner websites—allowing them to deliver consistent content to many partners and prospects at once. It also promotes better lead capture, provides partners with a way to demonstrate a tighter link with the company they represent, and helps partners leverage proven company content to generate leads. Embedded mini-sites use the partner's existing website, but add co-branded subnavigation with automated content syndication and a landing page with automated lead distribution. Lead notifications are automatically sent to the partner in real-time.

"Many VARs and other types of partners have limited marketing resources. Now Reseller View PRM gives companies the ability to reach out to those partners in a way that helps them execute programs that might not have been possible, increase mutual sales and ultimately increase partner loyalty," said Erich Flynn, CEO, TreeHouse Interactive. "Our focus continues to be on automating the many manual processes of PRM so our customers can spend more time on partner relationship building. Reseller View reduces both the time and resources necessary for tactical execution. The new partner marketing functionality significantly extends TreeHouse Interactive's lead in providing the most comprehensive PRM solution available."

For more information on the new partner marketing functionality from TreeHouse Interactive, visit www.treehousei.com or call 801.576.8428.

To see the new Reseller View PRM partner marketing functionality in action, visit booth #219 at Dreamforce 2011 in San Francisco, August 30th through September 2nd. For a limited time, TreeHouse Interactive is waiving setup fees for Reseller View PRM integration with Salesforce CRM for Dreamforce Attendees. Speak with TreeHouse Interactive for details.

Tweet This: @TreeHouse PRM Solution Delivers Unmatched Ability to Help Companies Accelerate Partner Sales

Follow TreeHouse Interactive on Twitter at: http://twitter.com/treehousei

Resource Library: For more information about marketing automation and partner relationship management, visit the TreeHouse Interactive Resource Library.

TreeHouse Interactive delivers enterprise-class hosted solutions to marketers and partner program managers. These include marketing automation and partner relationship management (PRM) solutions that accelerate company performance. The TreeHouse client base includes organizations ranging from start-ups to Global 1000 companies. For more information, visit www.treehousei.com or call 801.576.8428.

TreeHouse Interactive, Reseller View, and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

Salt Lake City, Utah - August 30, 2011 - TreeHouse Interactive™ the technology leader in on-demand marketing automation and partner relationship management (PRM), today announced new functionality for its Marketing View™ marketing automation product. The new capabilities enable marketers to gather behavioral information at a company level to more effectively generate leads within those organizations. This is a distinct departure from typical marketing automation, which focuses on individual behavior for data collection and targeting. Marketing View now gives marketers the broader picture of company level interest in products or services offered and enables them to score, purchase, target and nurture leads based on that information. TreeHouse Interactive will demonstrate the enhancements to Marketing View at Dreamforce 2011 in San Francisco, August 30th through September 2nd in booth #219.

While tracking, scoring and targeting leads based on individual behavior has been a staple of most high-end marketing automation systems, achieving this on a company level has been difficult, if not impossible. The new functionality in Marketing View is designed for companies who sell business-to-business, and rely on databases where tracking by individual behavior is limited to revealing only a partial profile of interest. Now marketers can effectively target within the context of a business entity, where there are often multiple contributors to a buying decision.

"Individual scoring has some definite limitations. We need to see which companies are interested in us, be sure we have the right contacts at those companies, and then turn around and target based on both individual and anonymous data that can be attributed to the company. It's a better way of marketing and we're excited that TreeHouse Interactive is making it possible with Marketing View."

Marketing View automatically tracks company and individual behaviors that roll up into a single business profile. While it tracks information such as anonymous website visits with associated page views, and attributes them to companies either inside or outside the marketing database, it also accumulates individual behaviors for all contacts within the database and reports it by company. Marketing View can now generate a Who's Climbing Up? report that exposes corporate domains with the highest degree of engagement, and enables both targeting and nurturing of those companies as a whole. For businesses outside the marketing database, Marketing View links to external programs such as Jigsaw™ and LinkedIn™ to suggest contacts for purchase or download.

• Email Opens
• Email Link Clicks
• Form Submissions (website forms, campaign landing pages, etc.)
• Content Downloads
• Purchase Events (ecommerce related)
• Purchase Dollars (ecommerce related)
• Website Page Visits

"There is no other marketing automation solution that combines the power of Marketing View in such an easy-to-use package," said Erich Flynn, CEO, TreeHouse Interactive. "Most marketing automation users don't leverage the majority of the technology they already have because it is too difficult to implement and use. The beauty of Marketing View's new ground-breaking functionality is that with one click, marketers can see which companies are most engaged with their website and marketing programs, and with another click they can download that list and distribute it to sales."

More information on the new Marketing View capabilities can be found at TreeHouse Interactive's website at www.treehousei.com.

To see the enhancements to Marketing View in action, visit booth #219 at Dreamforce 2011 in San Francisco, August 30th through September 2nd. For a limited time, TreeHouse Interactive is offering Dreamforce attendees a free trial of Marketing View for up to 90 days with payment of setup fees. Speak with TreeHouse Interactive for details.

Tweet This: @TreeHouse Interactive Gives Marketers Organizational-level Behavioral Profiles for more Effective Demand Gen

Resource Library: For more information about marketing automation and partner relationship management, visit the TreeHouse Interactive Resource Library.

TreeHouse Interactive delivers enterprise-class hosted solutions to marketers and partner program managers. These include marketing automation and partner relationship management (PRM) solutions that accelerate company performance. The TreeHouse client base includes organizations ranging from start-ups to Global 1000 companies. For more information, visit www.treehousei.com or call 801.576.8428.

TreeHouse Interactive, Marketing View, and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

Salt Lake City, Utah - June 14, 2011 - TreeHouse Interactive™, the technology leader in (SaaS) partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, today announced the continuation of its webinar series for increasing sales, marketing and channel effectiveness.

TreeHouse Interactive's webinar series is focused on helping companies increase their understanding of how to improve business processes. The webinars feature thought leaders who share their marketing, sales and channel expertise, and inform attendees of the latest trends and best practices.

Webinars scheduled are:

June 23rd 1:00pm EST – The Truth about Social Media as a B2B Marketing Platform
July 14th 1:00pm EST – How to Stop Chasing Dead Leads
August 4th 1:00pm EST – How to be Everywhere Online

Visit TreeHouse Interactive's Resource Library to see a list of past webinars for download.

The Truth About Social Media as a B2B Marketing Platform
Presenter: Jim Novy – IT Marketing World
Register

Twitter? Facebook? LinkedIn? YouTube? Blogs? Microsites? SEO? SEM? What is your social media marketing strategy? Where should you invest? How much? How do you measure success?

These are the questions marketing professionals are asking with few clear answers. The truth is that social media is an immature set of marketing channels that can negatively impact your demand generation efforts if not managed properly. In this webinar, get clarity on the current role and value of social media as part of your overall marketing mix with guidance and resources to help you navigate uncharted waters.

About Jim Novy
Before founding IT Marketing World in January 2011, Jim Novy spent many of his previous 20 years in senior, multi-national marketing roles with IT leaders Quantum Corporation, NetApp and CA Technologies. He holds a bachelor of science degree in journalism from the University of Illinois and is a die-hard Chicago Cubs fan.

How to Stop Chasing Dead Leads
Presenter: Ian Dainty – B2B Business Coach
Register

Companies face many business challenges. One of the main concerns for sales and marketing teams is the qualification of leads. There are several effective ways to qualify leads, but not all businesses have chosen the most efficient one. In this webinar, Ian Dainty will discuss how to effectively qualify leads and stop wasting time going after dead or low quality leads.

About Ian Dainty
Ian Dainty started his business career with IBM in the mid 1970s as a marketing representative. Since that time, Ian has done many things—all sales and marketing related. He has owned and operated two marketing and sales technology related businesses—Albian Computer Systems and vectus.ca—which were successfully sold. More recently, he has worked with and trained thousands of sales and marketing professionals.

How to be Everywhere Online
Presenter: Tom Pick – Webbiquity
Register

In this webinar, Webbiquity's Tom Pick will discuss the fusion of SEO, social media, interactive PR, online reputation management and other disciplines that help make organizations and individuals ubiquitous on the Web for their name or brand and unique descriptive phrase. Find out how your company can own its page, not just get onto the first page of Google results.

About Tom Pick
Tom Pick is the creator of the award-winning WebMarketCentral blog (now Webbiquity), which covers B2B lead generation, social media, interactive PR, SEO and search engine marketing. He's been named one of the 50 most influential B2B marketing thought leaders, written numerous articles on Web marketing and social networking for various publications, and has presented many times at blogging and social media conferences. He's also an advisor to FYIndOut.com, a B2B-focused social media site, and B2BMarketingZone.com, a portal site for B2B blogs.

About TreeHouse Interactive
TreeHouse Interactive delivers enterprise-class hosted solutions to marketers and partner program managers. The company provides both marketing automation and partner relationship management (PRM) solutions to accelerate company performance. TreeHouse supports organizations ranging from start-ups to Global 1000 companies. For more information, visit www.treehousei.com or call 801.576.8428.

TreeHouse Interactive, the TreeHouse logo, and Reseller View are trademarks of TreeHouse Interactive, Inc. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

Salt Lake City, Utah - April 6, 2011 - TreeHouse Interactive™, the technology leader in (SaaS) partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, today announced that several customers using its Reseller View PRM solution - Blue Arc, Dot Hill, and SGI - have been honored with CRN magazine's 5-Star Partner Program award for their outstanding channel efforts.

BlueArc® Corporation, the leading independent file storage provider at scale, is a longtime TreeHouse customer. "This accolade is a true testament to BlueArc's reputation of providing channel partners with the tools they need to better meet customers' at scale needs," said Bridget Warwick, senior vice president of marketing. "We strive to provide our partners with a competitive advantage by providing innovative tools and technical support that position our valued channel partners for success. TreeHouse Reseller View is an important part of our strategy to make our partners successful."

Dot Hill Systems Corp. (Nasdaq: HILL), a leading provider of Unified Virtual Storage and SAN storage solutions, was recognized for the second consecutive year by CRN for its commitment to the channel and breadth of program offerings and services. "The main focus of our Connections program is partner profitability," said David Zimmer, vice president of worldwide channel sales and marketing. "When our channel partners succeed so do we, and TreeHouse understands the intricacies of providing the tools and services needed to make our partners profitable. Reseller View automates many of the manual processes associated with managing our channel program so that we can focus on the higher-value services that are important to our partners."

SGI, a trusted leader in technical computing, was also a second-time 5-Star award winner. "SGI is committed to providing unparalleled support to channel partners through our award-winning Channel Network Program," said Alison Ryan, vice president of channel sales at SGI. "We are delighted that our efforts have been recognized with a 5-Star rating for a second year. The program is designed to protect profits through strong opportunity registration, lead passing and other incentives for partners who invest with SGI. The use of technology is key to facilitating these processes and TreeHouse Reseller View has proven to be an invaluable resource that streamlines these and other logistics to make partner participation as effortless as possible."

CRN's review of applications revealed that vendors are placing greater emphasis on working with the VARs they already have, rather than recruiting additional resellers, and providing the help solution providers need to grow their businesses and expand into new areas.

"Our customers understand that to have a successful channel, they need to be committed to the strategic elements of deepening partner relationships. Reseller View helps them manage the foundational aspects of their partner programs in an efficient, automated manner so they can focus on the initiatives that deliver high value," said Erich Flynn, CEO, TreeHouse Interactive. "While Reseller View provides an industry-leading foundation for success, it is the talent, expertise and commitment to partners that has earned these companies industry recognition for their channel programs over competitors. We congratulate all of them."

About TreeHouse Reseller View PRM
TreeHouse Reseller View PRM provides organizations the scalability required to treat their partner networks like their internal sales teams. CRN found in its 2011 Partner Program applicants that 90 percent of all partner programs have multiple tiers. Reseller View is the only multi-tiered PRM solution available that allows separate navigation, features and content to be delivered to different levels of partners. It is the most complete and customizable PRM solution, enabling companies to develop multi-tiered Web portals that are consistent with their branding and website design. Reseller View has a leading feature set that includes deal registration, lead distribution, advanced document management, automated training and certification, paperless MDF/Co-op management, contract management and more. The PRM solution leads the market in terms of integrating with CRM systems like Salesforce.com (CRM) and Oracle (ORCL) CRM On Demand.

For more information visit TreeHouse Reseller View PRM.

Tweet this: Treehouse PRM Customers Receive Everything Channel's CRN 2011 5-Star Partner Rating

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to marketers, partner managers and sales teams. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. TreeHouse Interactive supports all kinds of companies, from start-ups to Global 1000 companies that sell either direct to consumers, to companies or through partners. All software solutions and services that TreeHouse offers are geared towards fast implementation and superior return on investment. For more information, visit www.treehousei.com or call 801.576.8428.

TreeHouse Interactive, the TreeHouse logo, and Reseller View are trademarks of TreeHouse Interactive, Inc. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

Salt Lake City, Utah - March 22, 2011 - TreeHouse Interactive™, the technology leader in (SaaS) partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, today announced the dates for its next series of webinars and participating industry experts. The series focuses on sharing practical information and advice to professionals across marketing, sales and channel departments to enhance their programs and support revenue goals.

The four upcoming webinars include

• March 29, 11amMT: Top Secrets for Engaging Decision Makers, Brandt Page, CEO, Launch Sales and Marketing - Registration
• April 7, 11amMT: The Partner Pyramid, The Essential Building Blocks of Successful Partner Programs Erich Flynn, CEO, TreeHouse Interactive - Registration
• April 21, 11amMT: Partner to Partner Networking to Enhance Channel Success, Heather K. Margolis, President and Founder, Channel Maven Consulting - Registration
• May 5, 11amMT: Harnessing New Media and Content Syndication for Competitive Advantage, Joe Austin, Ventana Public Relations - Registration

Top Secrets for Engaging Decision Makers - B2B Sales Tactics
Brandt Page is the founder and CEO of Launch Leads, an extremely fast-growing B2B lead generation, lead qualification, and appointment setting company that specializes in building sales pipelines. His presentation will discuss five key tactics that help sales people master the process of initiating contact and establishing a relationship with decision makers. Attendees will learn how to identify true decision makers, work with gatekeepers, turn 30-seconds into 3 minutes on the phone with decision makers, what "no" really means, and how to avoid the biggest mistake sales people make.

The Partner Pyramid - The Essential Building Blocks of Successful Partner Programs
Erich Flynn, CEO of TreeHouse Interactive, will cover the key building blocks of creating and maintaining a successful partner program. In this session, he will unveil the Partner Pyramid for decreasing costs and increasing sales. The model is based on managing the foundational aspects of a partner program in an efficient, automated manner so that channel executives can focus on the higher-value, strategic elements of deepening partner relationships. Flynn is a former sales and marketing executive for companies that include Iomega, Fujitsu and Quantum. He and his teams have created partner programs for hundreds of companies and tens of thousands of partners worldwide.

Partner to Partner Networking to Enhance Channel Success
As technologies evolve and the number and variety of offerings increase exponentially, solution providers are still challenged to be their customers' "one-stop-shop" and trusted adviser. Solution providers have begun partnering with each other to bolster their knowledge and service levels. So how can vendors better enable partner-to-partner networking? Heather Margolis, president of Channel Maven Consulting, explains how companies can facilitate better partner-to-partner networking by:

• Connecting partners with each other
• Providing a platform to allow partners to communicate and support each other
• Recognizing partner successes and sharing case studies

Harnessing New Media and Content Syndication for Business Value
Today's dynamic information exchange is exploding with new channels of social interaction and fast-moving content across the Web. The opportunities for expanding Web presence, increasing SEO rankings, and lead generation through new and social media channels are endless - and mind boggling. Joe Austin, CEO of Ventana New Media, will discuss a strategy for mastering the myriad of social networks, news communities, blogs, microsites, audio/video distributors and more, for greater business value. Ventana establishes new media programs that help companies outshine the competition, create lead generation platforms, and boost organic search rankings for greater Web visibility and URL authority.

"We're pleased to continue our webinar series with educational content that helps companies increase the value of their sales and marketing efforts," said Erich Flynn, CEO, TreeHouse Interactive. "As with all our webinars, we're committed to providing attendees real-world examples and actionable advice that they can apply to their activities immediately. The presenters we've selected to partner with in sales, marketing and channel management have faced the same challenges as our attendees and offer knowledgeable strategies for dealing with those challenges. We look forward to sharing their insights with our attendees."

Recent webinars from the series are also available for download from TreeHouse Interactive Resource Library.

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to marketers, partner managers and sales teams. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. TreeHouse Interactive supports all kinds of companies, from start-ups to Global 1000 companies that sell either direct to consumers, to companies or through partners. All software solutions and services that TreeHouse offers are geared towards fast implementation and superior return on investment. For more information, visit www.treehousei.com or call 801.576.8428.

TreeHouse Interactive, the TreeHouse logo, and Reseller View are trademarks of TreeHouse Interactive, Inc. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

DREAMFORCE 2010 - San Francisco, Calif., December 6, 2010 - TreeHouse Interactive™, the technology leader in (SaaS) partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, today announced at the Salesforce.com (NYSE: CRM) Dreamforce conference in San Francisco that its Reseller View PRM product is the first full-featured PRM software available on the AppExchange. Companies can now integrate their partner networks into their Salesforce CRM systems with a fully customized, enterprise-class Web portal to support their channel efforts and improve both sales and customer service.

As an AppExchange application, Salesforce.com users now have the ability to seamlessly integrate their partner networks into their Salesforce CRM installations while having the confidence of knowing the application has been through the rigorous testing and review required by Salesforce.com.

Reseller View PRM integrates partner data for pipeline funnel, lead management, and partner performance management directly into Salesforce CRM. It enables customers to reduce the costs of managing a partner network by automating the key workflows associated with tasks like partner on-boarding and contract management. The application also helps companies increase revenue and reduce channel conflict by providing their partners with all the training, tools and information they need to successfully sell, service and support their customers.

What's Different?
While Salesforce.com has a PRM option, as with other AppExchange applications, Reseller View takes partner support and enablement to the next level:

• Enterprise-class Web Portal — Rather than repainting the CRM interface, Reseller View provides a real, fully customized enterprise-class website, including any navigation a customer needs to support its partners. Customers can add pages and content independently without having to create tabs in Salesforce.com. The Web portal approach makes it easy for partners to interface with vendor companies. There is no need to learn a CRM system, which partners are unlikely to do for every vendor they support. They simply login to the partner Web portal to get what they need to do business, and at the same time, important updated data from leads, opportunities, accounts and more from the CRM seamlessly and in real-time.
• Flexible, Multi-tiered Access to Content — Reseller View can deliver selected Web content, features and benefits, or even a completely different Web experience, to partners based on their partner level. This is particularly useful if, in addition to traditional reseller partners, a company needs to support a separate Web presence for a large OEM or for non-traditional selling partners such as ISVs or IHVs.
• International Scalability — Web portals can be created and managed by each geographic theater to present partner information in any local language. All data can be synchronized to single or multiple Salesforce CRM instances.
• Fixed Costs — Alternate PRM providers charge based on a per partner member license model, which is difficult if not impossible for those who support large numbers of partners. TreeHouse offers Reseller View at a fixed cost based on the number of optional modules chosen. This allows channel mangers to budget effectively throughout the year.
• Complete Offering — For more than 10 years, TreeHouse has provided portals that support thousands of partners across the globe, allowing it to develop a comprehensive library of modules that is unmatched in the industry. With Reseller View fully integrated into Salesforce.com, customers have a one-stop resource to address all of their partner needs without having to rely on multiple vendors and/or incur a significant amount of professional services costs.

• Deal Registration
• Lead Management
• Automated Contract Management
• Training and Certification
• Document Management
• Point of Sale (POS) Integration
• MDF/Co-op Management
• Partner Locator
• Partner Marketing/Communications Management
• Partner Web Analytics
• Partner Demographic Profiling

"We conducted a comprehensive PRM selection process and chose TreeHouse Interactive's Reseller View product," said Lee Hadsock, channel program manager, Peer1 Hosting. "It has the most comprehensive set of partner management functionality available, enabled us to segment our program effectively by partner level, and let our salespeople stay in Salesforce while our partners interfaced with them through a very easy-to-use Web portal."

To see the integrated Reseller View PRM and Salesforce solution in action, visit booth #1206 at the Dreamforce conference or contact TreeHouse Interactive through www.treehousei.com. For a limited time, TreeHouse Interactive is offering $7,000 off Reseller View PRM. More details

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to marketers, partner managers and sales teams. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. TreeHouse Interactive supports all kinds of companies, from start-ups to Global 1000 companies that sell either direct to consumers, to companies or through partners. All software solutions and services that TreeHouse offers are geared towards fast implementation and superior return on investment. For more information, visit www.treehousei.com or call 801.576.8428.

TreeHouse Interactive, the TreeHouse logo, and Reseller View are trademarks of TreeHouse Interactive, Inc. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

Salt Lake City, Utah - December 2, 2010 - TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, today announced an advanced feature set for Marketing View™, its demand generation and marketing automation software. The new Reveal™ Web Analytics functionality in the software delivers powerful Web tracking and targeting functionality, never before available, to achieve greater insights into online prospect behavior, engage prospects faster and accelerate the sales pipeline. In addition, new social media integration capabilities enable companies to more effectively execute cohesive marketing campaigns across channels.

Reveal™ Web Analytics
Although some existing solutions are able to track individual website visitor behavior, this capability is dependent on visitors having completed an online form in the past. While useful up to a point, the vast majority of website visitors go unidentified and company level behavioral data goes uncaptured in any meaningful way. Most marketers now believe that waiting to engage individual prospects and prospect companies until after a form is filled out is too late. Marketing View addresses this challenge with new Reveal™ Web Analytics functionality.

In addition to tracking known individual behavior on websites, Reveal™ Web Analytics also enables separate tracking of known and unknown company visits to websites, and allows for meaningful prospect targeting and nurturing. With Reveal™ Web Analytics, individual contact histories now contain individual page views and company level page views. Individual views are those directly attributable to a specific contact. Company views are attributed to all contacts in the database who share the domain of the visiting company. Individual and company views can be used collectively for nurturing, targeting and lead scoring purposes.

Reveal™ Web Analytics goes one step further, however, by also tracking unknown company visits. Marketers can now view dashboards that display all companies that have visited their site, but for whom no contacts exist in their database. As a result, marketers can more effectively purchase or research contacts who may be visiting their site with real interest.

"We're very excited to see Reveal™ Web Analytics added to Marketing View," said Mike Stinson, Motion Computing. "It advances what marketers can do with technology and has very interesting implications for accelerating our lead pipeline. By getting to potential customers earlier in the process, we can engage with them in a more meaningful way and ultimately save money and time by acquiring leads for those companies that demonstrate a qualified level of interest first."

Social Media Integration
Pioneering the integration of marketing automation and social media tools, TreeHouse builds on Marketing View's leading social media capabilities with another first. Marketing View now enables companies to share or create forms for posting on Facebook. Social Media sites such as Facebook do not allow robust forms and landing pages like those produced with major marketing automation systems to be placed on their sites. The new Facebook Forms functionality in Marketing View automatically generates compatible code so marketers can easily place their forms on Facebook pages. The new technology allows companies to integrate Facebook into their promotional plans and extend the reach of campaigns in ways not previously possible.

"Many companies are still struggling with how to leverage social media for business value. In addition to the social media capabilities TreeHouse has already built into Marketing View, we've now taken it a step further with Facebook Forms," said Erich Flynn, CEO, TreeHouse Interactive. "From simple newsletter signups to complex campaigns, marketers can integrate their social media efforts directly into their marketing automation system and create more cohesive campaigns across marketing channels."

HTTP Send (Multiple Source Form Post)
A third new feature, HTTP Send, expands the integration capabilities of Marketing View without using an API or Web services. Registration data submitted for a webinar event, for example, can be directed to the marketing automation system and the webinar system at the same time. As a result, marketers can nurture prospects immediately and eliminate having to export registrants from their webinar system and import them into their marketing automation system. Product registration systems, home grown applications, support applications and ERP systems are all potential targets for this type of quick Marketing View integration where a dual form post satisfies the need to send data to multiple systems.

TreeHouse at Dreamforce and Contract Buyout Offer
For Marketing View product demonstrations, visit booth #1206 at the Dreamforce conference, December 6-9 in San Francisco or contact TreeHouse Interactive through www.treehousei.com.

In addition, TreeHouse will offer a "Contract Buyout" free trial offer during Dreamforce. Qualified buyers may use Marketing View at no cost for the remainder of their current marketing automation contract (for up to four months) with the payment of setup fees. No further obligation is required if the buyer isn't satisfied. More details

For a full demonstration of new capabilities, visit the TreeHouse Interactive website.

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to marketers, partner managers and sales teams. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. TreeHouse Interactive supports all kinds of companies, from start-ups to Global 1000 companies that sell either direct to consumers, to companies or through partners. All software solutions and services that TreeHouse offers are geared towards fast implementation and superior return on investment. For more information, visit www.treehousei.com or call 801.576.8428.

TreeHouse Interactive, the TreeHouse logo, Marketing View and Reveal™ Web Analytics are trademarks of TreeHouse Interactive, Inc. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

Salt Lake City, Utah - September 29, 2010 - TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, today announced new features for Marketing View, its demand generation and marketing automation software. The features significantly improve capabilities for form and landing reporting and extend the usefulness of connected systems by virtue of new integration possibilities. This enables complex targeting and nurturing to be carried out quickly and the effectiveness of campaign efforts to be measured.

Integrated Landing Page and Form Analytics
TreeHouse's Marketing View offers the most robust, yet easy to use form/landing page builder available in demand generation solutions. Its unique functionality includes the ability to:

• Restrict campaign participation by database segment
• Tie forms and landing pages to personalized direct mail codes
• Gate forms, landing pages and microsites based on custom codes/contact info
• Make forms and landing pages available based on date
• Make forms and landing pages available based on number of submissions
• Combine AND/OR/NOT logic in answers to facilitate automation

New form and landing page analytics add to this unique set of capabilities. Today, in order to see which URLs refer prospects to landing pages, a marketer has to manually correlate website analytics and demand generation efforts. In most cases, visitor data is not even possible to collect because forms are typically hosted by a demand generation vendor.

The new analytics capabilities of Marketing View integrate form visits, conversions, abandonments and referral URLs directly into form reports. As a result, when landing pages and emails are shared through social media or other means, marketers can see whether Twitter, LinkedIn, Facebook or other sites are responsible for conversions and how many. This is critical for determining how effective content marketing, virality and additional online marketing efforts are in converting traffic into prospects and leads. New form analytics are created automatically and potentially eliminate the need to integrate technology from multiple parties for conversion reporting.

"We're excited about the new landing page analytics functionality from TreeHouse Interactive, which will provide vital insights into marketing channels that are working versus ones that aren't driving conversions," said Bill Reed, CMO at Aventi Group. "Automatic integration into every form we create will save us a considerable amount of time and cost in measuring our campaigns and choosing the best vehicles"

Web Services
TreeHouse also breaks new ground with Web Services in the new release of Marketing View. Because Marketing View plays a key role in business infrastructure, customers are integrating it with systems such as CRM, product registration, and support. Unlike existing integration solutions, which allow for a small subset of data to be transported between systems, Marketing View Web Services allows for the submission and/or retrieval of any standard or custom contact information, in addition to form, landing page or survey data. This means external systems can be set up to launch nurturing campaigns through the change and subsequent submission of data to Marketing View. The new Web Services are well documented and easy for almost any level of programmer to use.

"Our staff was able to use the new Web Services from TreeHouse to integrate our proprietary system with Marketing View very quickly," said Jared Smith, IT Director, BidSync. "We look forward to automating many marketing and IT processes that have prohibited us from communicating and nurturing our database like we want to."

Salesforce.com Selective Overwrite
Last year, TreeHouse Interactive announced its Basic and Advanced Salesforce Integration for Marketing View, which is currently available on the AppExchange. The Advanced integration allows for the bi-directional flow of information between TreeHouse Interactive's Marketing View and Salesforce.com. It enables sales initiated nurturing, marketing initiated nurturing and marketing process automation based on the changes in data housed in either Salesforce.com and/or Marketing View.

The new selective overwrite capability gives customers a finer level of control over which data is pushed from a landing page or form into Salesforce. It does this by allowing marketers to choose whether or not they want to overwrite individual lead or contact object fields. For example, once contacts or leads are entered into the CRM, a company may not want certain details such as a phone number to be changed, even if the contact subsequently responds to a marketing campaign. By using the selective overwrite capability, marketers can ensure that if data exists in the field, it is not overwritten while passing data if none is present.

GoToWebinar Integration
For marketers who host online events through GoToWebinar, Marketing View now integrates with the service. This integration allows each system to do what it does best. When registrants provide information via a Marketing View form, it is submitted directly to their marketing database with appropriate information sent to GoToWebinar for registration. In this way, Marketing View can be used for reporting, marketing automation, lead qualification, lead distribution, campaign management and ROI, integration with CRM systems and future campaign targeting. GoToWebinar is simultaneously used to run the webinar and to send customized log in links and reminders to registrants.

"Marketing automation is a very hotly contested space right now," said Erich Flynn, CEO, TreeHouse Interactive. "These new features in Marketing View are high-impact, industry-leading and are a very small indication of what's to come. We will continue to push the boundaries of what is possible with marketing automation and advance our products based on what marketers want in order to deliver high-value results for their money."

For a full demonstration of new capabilities, visit the TreeHouse Interactive website.

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to marketers, partner managers and sales teams. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. TreeHouse Interactive supports all kinds of companies, from start-ups to Global 1000 companies that sell either direct to consumers, to companies or through partners. All software solutions and services that TreeHouse offers are geared towards fast implementation and superior return on investment. For more information, visit www.treehousei.com or call 801.576.8428.

Salt Lake City, Utah - August 3, 2010 - TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, today announced the successful launch of an enhanced partner portal for PEER 1 Hosting—one of the world's top five hosting providers. The company has deployed TreeHouse Interactive's Reseller View PRM software to support the expansion of its channel program and deliver greater value to partners through Reseller View's unparalleled PRM capabilities.

PEER 1 Hosting has provided managed hosting, dedicated servers (through its ServerBeach division), collocation and network services since 1999. In 2008, PEER 1 saw significant growth as it launched its channel program. Now, 20 percent of the hosting provider's business is directed through referral partners and resellers.

"Partners have become an integral part of our business, and we expect to grow that portion of our business significantly," said Lee Hadsock, worldwide channel program manager, PEER 1 Hosting. "We reached a point in our channel business where better technology was needed to scale and provide more value to partners. TreeHouse Reseller View helped us do this in a way no other solution could, with its ability to stratify content, features and benefits by partner level, as well as the fact that it integrates with Salesforce.com out of the box."

The new PEER 1 Channel Partner Program portal goes well beyond a simple library of sales and marketing collateral. Powered by TreeHouse Reseller View, the new PEER 1 program offers partners an enterprise class Web portal that is consistent with the look and feel of its corporate website. The portal includes all the tools partners need to successfully sell and support PEER 1 offerings. Channel managers now have automated workflows for partner application approvals, deal registrations and lead distribution. They also have a built-in electronic communication and demand generation engine, and a dealer locator to drive leads to partners. For strategic decision making, Reseller View offers automated workflows for contract management, detailed reports for partner demographics, web page analytics and even a partner heat map that graphically depicts concentrations of partners by partner tier and location.

PEER 1 Hosting's Channel Partner Program is seamlessly integrated into its Salesforce.com CRM system, without the need to purchase additional Salesforce.com licenses. Partner members and accounts are kept synchronized with Salesforce.com for real-time visibility of the partner network. Referrals, distributed leads and registered opportunities are powered by work flows and synchronized in real-time to enable best-in-class partner lead management and opportunity forecasting.

And, with the integration of TreeHouse's Marketing View for demand generation, Reseller View for PRM, and Salesforce.com for CRM, PEER 1 can view ROI from leads generated, whether they are worked directly or distributed to partners. Only TreeHouse Interactive offers this feature.

"We're excited to help PEER 1 ramp up its partner program," said Erich Flynn, CEO, TreeHouse Interactive. "It has been a whirlwind of a year, as prominent companies such as PEER1 Hosting, SGI, BlueArc, Dot Hill and others have chosen us to support their award-winning channel programs. Reseller View's value is evidenced by the trust these companies have in TreeHouse Interactive to help create industry-leading programs."

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to marketers, partner managers and sales teams. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. TreeHouse Interactive supports all kinds of companies, from start-ups to Global 1000 companies that sell either direct to consumers, to companies or through partners. All software solutions and services that TreeHouse offers are geared towards fast implementation and superior return on investment. For more information, visit www.treehousei.com or call 801.576.8428.

Salt Lake City, Utah - July 21, 2010 - TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, today announced the dates for its next series of webinars and participating industry experts. The series focuses on sharing practical information and advice to professionals across marketing, sales and channel departments to enhance their programs and support revenue goals.

The three upcoming webinars include:

• 7/29: "Marketing Through Partners"
• 8/26: "Lead Nurturing 101"
• 9/30: "Sales, Marketing and CRM"

All are open for registration, with the July 29 webinar on "Marketing Through Partners" quickly filling up.

Patricia Rush, president of Rush To Channel, is a returning speaker and will be the featured presenter for the "Marketing Through Partners" webinar on July 29. Rush has been a trusted industry analyst and consultant for many years and is a former channel manager for companies such as Western Digital, Maxtor and Seagate. The webinar will leverage her experience working with partners to show companies how to effectively market products through the channel.

Jep Castelein, founder of LeadSloth, is widely regarded as a marketing automation and demand generation expert. His 7-step methodology for uncovering sales opportunities and finding untapped revenue, as well as his commentary on the industry has proven invaluable to many companies and marketers. Castelein's presentation for "Lead Nurturing 101" on August 26 will show companies how to get off on the right foot to enhance their demand generation efforts.

Chris Bucholtz, Editor in Chief at Forecasting Clouds, will be the featured presenter at the "Sales, Marketing and CRM" webinar on September 30. He will draw on his extensive experience at Forecasting Clouds and as a senior editor at publications such as Inside CRM and VARBusiness Magazine to discuss how sales and marketing can work better together to close business.

Webinar Registration Information

• Marketing Through Partners, 7/29
• Lead Nurturing 101, 8/26
• Sales, Marketing and CRM, 9/30

"We're seeing hundreds more people register for these webinars as the series matures, despite very little advertising," said Erich Flynn, CEO, TreeHouse Interactive. "I believe it's because we've tried to focus on giving attendees real, practical value that they can take away and apply to their work today. It's also due to partnering with industry experts in sales, marketing and channel management who have seen and dealt with the same problems attendees have. We look forward to hearing valuable insights from Patricia Rush and new speakers to the series, Jep Castelein and Chris Bucholtz."

Recent webinars from the series are also available for download from TreeHouse Interactive Resource Library.

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to marketers, partner managers and sales teams. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. TreeHouse Interactive supports all kinds of companies, from start-ups to Global 1000 companies that sell either direct to consumers, to companies or through partners. All software solutions and services that TreeHouse offers are geared towards fast implementation and superior return on investment. For more information, visit www.treehousei.com or call 801.576.8428.

Salt Lake City, Utah - April 22, 2010 - TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, today announced new dates and topics for their highly successful webinar series. The series focuses on giving practical information and advice to professionals across marketing, sales and channel departments and includes expert guest speakers.

TreeHouse customers Dot Hill, a provider of world-class storage solutions and software for OEM, and SGI, a global leader in HPC and data center solutions, were recently honored by leading channel authority Everything Channel as two of North America's top information technology (IT) vendors for providing high-quality channel partner programs. Everything Channel's 16th annual Partner Program Guide acknowledged the strength of the companies' partner-specific programs and commitment to their partner-centric sales model. Additionally, Dot Hill and SGI partner offerings were each recognized with a Five-Star rating, representative of an exceptional program.

There are three upcoming webinars, "Setting Up Partner Lead Programs" on April 28th, "Creating Effective Incentive Programs" on May 20th and "Bridging the Gap Between Sales and Marketing" on June 24th . All are open for registration and expected to fill up quickly.

Heather K. Margolis from Channel Maven Consulting, a favorite of previous attendees, will return to the series in the May 20th webinar. Her incentive programs event draws from channel experience at companies like Dell, EqualLogic and EMC, as well as a myriad of top tier consulting clients. It is designed to show companies how to put the right types of incentives in place to drive desired behaviors.

David Lovelace and Penny Carroll from Harland-Clarke, a leading provider of integrated payment solutions, marketing services, technology solutions and security services will speak on the importance of aligning sales and marketing objectives and offer some suggestions as to how to make that alignment happen.

Erich Flynn will speak on how to successfully implement lead distribution programs for partner networks. Erich is the CEO of TreeHouse Interactive. Formerly, he held sales and marketing positions at top companies like Iomega, Fujitsu, and Quantum. At TreeHouse, he has helped launch over 100 partner programs worldwide. Flynn has a perspective that is unmatched in the industry and is also a returning speaker.

More Webinar Information and Registration

• Setting Up Partner Lead Programs, 4/18
• Creating Effective Incentive Programs, 5/20
• Bridging the Gap Between Sales and Marketing, 6/24

"We saw a real gap in the information available to business professionals to help make informed decisions around business processes and the technology that powers them," said Erich Flynn, CEO, TreeHouse Interactive. "There is a lot of ethereal slideware out there. What we've tried to do with this series is provide strategic direction with practical "How To" information, all from key experts who have successfully faced the same issues that today's channel, sales and marketing executives are facing."

Recent webinars from the series are also available for download. They include, "Keys to Successful Deal Registration Programs" and "Infusing Telesales into Demand Generation." All webinars from the series prior to January are archived and also available.

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to marketers, partner managers and sales teams. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. TreeHouse Interactive supports all kinds of companies, from start-ups to Global 1000 companies that sell either direct to consumers, to companies or through partners. All software solutions and services that TreeHouse offers are geared towards fast implementation and superior return on investment. For more information, visit www.treehousei.com or call 801.576.8428.

Salt Lake City, Utah - April 14, 2010 - TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, today announced that several customers using its industry-leading Reseller View PRM solution have been honored with awards from Everything Channel and Business Solutions magazine for their outstanding channel efforts.

TreeHouse customers Dot Hill, a provider of world-class storage solutions and software for OEM, and SGI, a global leader in HPC and data center solutions, were recently honored by leading channel authority Everything Channel as two of North America's top information technology (IT) vendors for providing high-quality channel partner programs. Everything Channel's 16th annual Partner Program Guide acknowledged the strength of the companies' partner-specific programs and commitment to their partner-centric sales model. Additionally, Dot Hill and SGI partner offerings were each recognized with a Five-Star rating, representative of an exceptional program.

Everything Channel's research department analyzed 130 vendor programs rating vendors' responses to in-depth questions about their partner programs in the five elements of sales support, partner profitability, partner ecosystem development/management, partner communication/marketing, and demand generation. The Five-Star Partner Program rating recognizes the elite subset of Partner Program Guide vendors who give solution providers the best partnering elements in their channel programs.

"It was important to us to build a world-class program for our partners," said Dave Zimmer, vice president, Worldwide Channels at Dot Hill. "Part of that is having the technology to back up important program elements like deal registration, partner training and certification. TreeHouse Interactive has been able to help us do this in a way that other vendors couldn't, including the ability to make it scalable. Dot Hill is committed to its partners, and our Everything Channel Five-Star rating is a reflection of that effort."

Previous recipients of Everything Channel's Partner Program Guide and Five-Star recognition include TreeHouse customers BlueArc and multiple winner Quantum, both selected by Business Solutions Magazine in January as "Best Channel Vendors" for 2010. BlueArc® Corporation, a leader in scalable, high-performance network storage, and Quantum Corporation, the leading global specialist in backup, recovery and archive, received high marks from value added resellers (VARs) participating in Business Solutions' annual survey for their service/support and channel program, in addition to product satisfaction and reliability.

Rankings were based on survey results gathered in September and October 2009 from more than 1,300 verified Business Solutions Magazine reseller subscribers asked to rate partners on their overall channel program, margins, service/support and friendliness, as well as vendor product features, reliability and innovation. Scores were calculated to determine the top 15 percent of vendors in each category for the 2010 Best Channel Vendors award. BlueArc placed in the top 15 percent for product features and channel program. Quantum ranked highest in being channel friendly and in product reliability.

All companies are using TreeHouse Reseller View PRM, which provides organizations the scalability required to treat their partner networks like their internal sales teams. It is the only multi-tiered PRM solution available that allows separate navigation, features and content to be delivered to different levels of partners. Reseller View is the most complete and customizable PRM solution, enabling companies to develop multi-tiered Web portals that are consistent with their branding and website design. It has a leading feature set that includes deal registration, lead distribution, advanced document management, automated training and certification, paperless MDF/Co-op management, contract management and more. Reseller View also leads the market in terms of integrating with CRM systems like Salesforce.com (CRM) and Oracle (ORCL) CRM On Demand.

"We strive to provide our partners with advantages our competitors can't match—from superior, differentiated products and technical support to truly integrated teamwork that starts with sales and carries through to implementation," said Cameron VanOrman, senior director, Worldwide Channel and Partner Marketing at BlueArc. "TreeHouse Reseller View PRM plays an important role in managing our channel relationships for a seamless partner and customer experience, while delivering the tools and support that our partners need to maximize revenue opportunities."

"Any successful organization is a combination of people, processes and systems," said Erich Flynn, CEO, TreeHouse Interactive. "While Reseller View PRM provides an industry-leading foundation for success, it is the talent, expertise and commitment to partners that has earned these companies industry recognition for their channel programs over competitors. We congratulate all of them."

For more information visit TreeHouse Reseller View PRM.

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to marketers, partner managers and sales teams. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. TreeHouse Interactive supports all kinds of companies, from start-ups to Global 1000 companies that sell either direct to consumers, to companies or through partners. All software solutions and services that TreeHouse offers are geared towards fast implementation and superior return on investment. For more information, visit www.treehousei.com or call 801.576.8428.

Salt Lake City, Utah - March 9, 2010 - TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, today announced that Marketing View, the company's demand generation solution, now integrates with Oracle® CRM On Demand. This integration allows customers to pass qualified leads into Oracle CRM On Demand and generate ROI reporting by campaign as sales leads evolve into viable opportunities and closed deals.

This integration gives Oracle CRM On Demand customers access to leading demand generation and marketing automation capabilities that leverage the strength of their Oracle system. Joint customers will be able to better manage leads and campaigns, as well as gain insight into program ROI. This new integration enables ANY size marketing team—without the aid of an IT staff—to launch sophisticated marketing on their own, tightly integrate it with Oracle CRM On Demand and get ROI reporting regardless of the sales model they use (B2B, B2C, or channel).

With the Oracle CRM On Demand integration, qualified leads are delivered through Marketing View landing pages, registration forms, Web contact forms and microsites as a result of related Marketing View email campaigns or social media efforts. Based on an agreed upon lead definition between sales and marketing, qualified prospects are then passed to Oracle CRM On Demand. Advanced logic can be applied to determine which answers or set of answers constitute a qualified lead. The lead information is then mapped to standard Oracle CRM On Demand fields. The integration is easy to set up and users can specify to what fields in Oracle CRM On Demand lead information is sent.

Marketing View will provide salespeople working in Oracle CRM On Demand a more detailed marketing history for every lead than was available before. Sales teams will be able to see any campaign, email or automated nurturing activity a lead has received and be able to see behaviors like email opens, form submissions, webinar registrations, trade shows attended, documents downloaded or links clicked before they pick up the phone. Sales personnel can even view actual emails sent to leads or contacts directly from within Oracle CRM On Demand.

"Having TreeHouse's Marketing View demand generation system integrated with our Oracle CRM On Demand system has been extremely beneficial," said George Skaff, chief marketing officer at SGI. "We can generate leads, immediately qualify or nurture them, then pass them to our salespeople or partners in real time. The integration also gives our marketing team adequate ROI reporting on each campaign regardless of the lead source."

Key Integration Points

• Lead qualification based on advanced logic and real interaction with campaigns
• Lead scoring
• Lead nurturing
• Easy mapping of captured lead information to Oracle CRM On Demand fields
• Real-time distribution of leads from Marketing View to Oracle CRM On Demand
• Automatic campaign tagging for leads that are passed to Oracle CRM On Demand
• The most sophisticated landing page, microsite, and form builder available
• Extended Marketing View contact history available on every lead, including behavioral tracking
• Leading social media integration
• ROI reporting for each campaign regardless of sales model

The Marketing View demand generation system with Oracle® CRM On Demand integration is generally available today. For more information on Marketing View, visit http://www.treehousei.com.

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to marketers, partner managers and sales teams. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. TreeHouse Interactive supports all kinds of companies, from start-ups to Global 1000 companies that sell either direct to consumers, to companies or through partners. All software solutions and services that TreeHouse offers are geared towards fast implementation and superior return on investment. For more information, visit www.treehousei.com or call 801.576.8428.

About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more visit http://www.oracle.com/partners.

Trademarks
Oracle and Java are registered trademarks of Oracle and/or its affiliates.

Salt Lake City, Utah - November 17, 2009 - TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, announced today new functionality in its Marketing View product that will give marketing and sales teams better tools to target campaigns; qualify, capture and score leads; and create dynamic nurturing triggers. These tools include extensive bi-directional salesforce.com integration, download resource management, and the ability to publish remote forms.

Salesforce.com Advanced Integration Enhances Communication with Prospects and Partners
Earlier this year, TreeHouse announced Marketing View integration with salesforce.com and availability on the AppExchange. This Salesforce.com Basic integration from TreeHouse allows marketers to pass sales-ready leads to salesforce.com based on multi-layered triggers from landing pages or micro sites. It enables dynamic mapping of landing page data to contact or lead objects in salesforce.com and allows for de-duplication. The new Salesforce.com Advanced integration from TreeHouse goes far beyond this, enabling real-time, bi-directional synchronization of lead and contact data between Marketing View and salesforce.com. It enables sales and marketing teams to launch nurturing campaigns directly from salesforce.com based on any change in any lead or contact field in salesforce.com. The Salesforce.com Advanced integration from TreeHouse also incorporates revolutionary new search term and search engine functionality to allow customers to better track, target and nurture prospects based on any search terms used to find a website and to better understand the effectiveness of paid and organic search term, as well as landing page efforts.

"We expected sales and marketing teams to use the new functionality to keep contact databases synchronized, determine how and when to nurture leads and to send unqualified leads back to the demand generation system for further development," said Erich Flynn, CEO, TreeHouse Interactive. "We are pleasantly surprised with the innovative ways companies are using the integration. One company is using it to send welcome emails to new customers, another to alert sales executives as to a change in lead status and yet another customer who uses it to see when partners have accepted or rejected distributed leads. I think we will continue to see companies utilize this new functionality in a variety of ways to increase opportunities and improve the communication between direct and partner sales teams."

Download Manager Improves Management of Downloadable Website Resources
Marketers have traditionally had difficulty in understanding which downloadable resources on their website are the most productive in terms of generating leads. They also struggle with how to gate access to content. Too big of a gate leads to too few leads; too small of a gate leads to a lack of information and unqualified leads. The new Download Manager within Marketing View has struck the perfect balance. It enables marketers to manage the hosting of downloadable website resources. Any number of resources can then be associated to a single landing page. A visitor need only fill out the form once to have access to all associated resources. Marketing View, however, enables tracking of each resource downloaded, as well as scoring based each of the downloads. It is now much easier to offer a library of content and increase consumption by prospects while retaining tracking, nurturing and lead scoring capabilities. Extensive download reporting enables campaign targeting based on where a visitor's interest lies and gives marketers valuable feedback on the content they are producing.

Remote Forms Offer Greater Flexibility and Control for Landing Pages
The final tool that has been added to TreeHouse Interactive's Marketing View demand generation system is the ability to create forms that can be posted on any website. A downfall of many demand generation and marketing automation systems is the necessity of the demand generation system to host all forms and landing pages. Traditionally, marketers want to use a vanity URL or their own company URL for landing pages instead of being forced to use a long URL supplied by their demand generation vendor. There are also times when companies want to build a landing page or micro-site for use by their partners or for a co-marketing program. Marketing View is the first to offer the ability to dynamically create landing pages and allow them to be hosted on any website. This Remote Forms functionality feeds data directly into Marketing View, giving marketers complete freedom for where they collect information from and the ability to easily blend it with the look and feel of any website.

More information on TreeHouse Interactive products can be found at http://www.treehousei.com.

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to marketers, partner managers and sales teams. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. TreeHouse Interactive supports all kinds of companies, from start-ups to Global 1000 companies that sell either direct to consumers, to companies or through partners. All software solutions and services that TreeHouse offers are geared towards fast implementation and superior return on investment. For more information, visit www.treehousei.com or call 801.576.8428.

Salt Lake City, Utah - November 11, 2009 - TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, announced today it will showcase an enhanced version of its Marketing View demand generation product at Dreamforce 2009, November 18-20 at Moscone Center in San Francisco. New functionality in the Marketing View product gives marketing and sales teams better tools to target campaigns, capture leads and create dynamic nurturing triggers. TreeHouse will demonstrate Marketing View at booth #112.

The first demand generation system to distribute and track leads from campaign to cash, regardless of sales model or CRM system, Marketing View is available on the Force.com AppExchange site for on-demand business applications.

Marketing organizations are increasingly required to generate, qualify and distribute more leads, in less time and with fewer resources than ever before. In addition, disparate contact databases are difficult to centralize and leverage for multi-channel marketing campaigns. TreeHouse Marketing View allows enterprises to build and manage detailed databases of end users, partners and prospects and create marketing campaigns across multiple channels such as trade shows, print advertising, telesales, email and social media. Marketing View automates lead generation, qualification and distribution to sales—resulting in faster time to revenue and decreased cost per qualified lead.

"We look forward to demonstrating Marketing View and the new product functionality at Dreamforce," said Erich Flynn, CEO, TreeHouse Interactive. "The integration of Marketing View with salesforce.com lends a whole new flexibility and level of automation to lead capture and nurture that can help salesforce.com users more effectively capitalize on viable opportunities."

To learn more about TreeHouse Marketing View and/or schedule a demo at Dreamforce 2009, contact Denise Nelson, Ventana Public Relations: (925) 837-6277 or denise.nelson@ventanapr.com.

More information about Dreamforce 2009 may be found at http://www.salesforce.com/dreamforce/DF09/site/.

About TreeHouse Interactive
TreeHouse Reseller View PRM provides organizations the scalability required to treat their partner networks like their internal sales teams. It is the only multi-tiered PRM solution available that allows separate navigation, features and content to be delivered to different levels of partners. Reseller View is also the most complete and customizable solution, enabling companies to develop multi-tiered Web portals that are consistent with their branding and design.

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to companies interested in increasing revenue. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. TreeHouse products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, and industry-leading ROI. For more information, visit www.treehousei.com.

Salt Lake City, Utah - October 20, 2009 - TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, today announced new functionality in the company's Reseller View partner relationship management (PRM) product, which will facilitate better communication with partners and enhance strategic expansion of partner networks. The new functionality includes Advanced Document Management, improved Google Analytics and a new interactive Partner View Heat Map.

Reseller View is the only multi-tiered PRM solution available that allows separate navigation, features and content to be delivered to different levels of partners. With the addition of Advanced Document Management, companies can now make documents available to partners based on specific elements of partner profiles and accept, as well as route partner document notifications to the appropriate people internally. For example, support, marketing and financial documents often need to be made available to just a subset of employees at both the company and the partner based on their area of responsibility. New Reseller View functionality enables this to happen easily.

TreeHouse customer VacationRoost (www.vacationroost.com), a leading high-end vacation rental portal, has put this functionality to use in a unique way with its 800+ supplier partners. Instead of manually collecting rate cards, pictures and other important documents from each supplier via email, they have automated the process by using Reseller View's Advanced Document Management. Suppliers see what profile areas require updating when they log into the supplier portal site, upload the information, and appropriate VacationRoost personnel are notified that the documents have been uploaded. The amount of time required to gather information for updating supplier partner profiles has been reduced from several hundred hours to a fraction of that time.

Improved Google (GOOG) Analytics is also part of the new Reseller View functionality. While Reseller View has always been integrated with leading Web analytics providers like Google and Omniture, it has taken the Google relationship further in the latest release. In addition to providing Web analytics data for partner portals, the improved integration gives detailed document usage statistics. Reseller View PRM users can now see and rank documents by how often they are downloaded by partners. They can also see which partners downloaded which documents. This makes future content and content marketing decisions easier.

The Partner View Heat Map is the third addition to Reseller View, and allows channel managers to have greater visibility into how their partners are dispersed geographically. Channel managers can visually drill down to states and metro areas to view data on specific partners and their locations. The Partner View Heat Map also enables channel managers to visualize their partner network using filters for partner type or level, which supports strategic decision-making related to network expansion. Partner search data can be easily exported. Currently, the map covers the United States, but will be expanded in future releases.

New Reseller View™ features are generally available today for TreeHouse Interactive customers. For more information, visit www.treehousei.com.

About TreeHouse Interactive
TreeHouse Reseller View PRM provides organizations the scalability required to treat their partner networks like their internal sales teams. It is the only multi-tiered PRM solution available that allows separate navigation, features and content to be delivered to different levels of partners. Reseller View is also the most complete and customizable solution, enabling companies to develop multi-tiered Web portals that are consistent with their branding and design.

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to companies interested in increasing revenue. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. TreeHouse products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, and industry-leading ROI. For more information, visit www.treehousei.com.

Salt Lake City, Utah - August 18, 2009 - TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, announced today new customer growth year-to-date in excess of 20 percent. The company credits its productized Salesforce.com (CRM) integrations for its Reseller View™ PRM and Marketing View™ demand generation SaaS products, as well as its new Talk It Up™ social media integration for the success.

"Given the economic situation globally, coupled with our being privately funded, we've seen some amazing customer growth so far this year and stayed profitable doing so," said Erich Flynn, CEO of TreeHouse Interactive. "Our social media and Salesforce.com integrations have proven to be two key product development decisions that are driving adoption. Both are providing impressive value, including the integration of partner accounts, partner forecasts, deal registrations and lead management into existing company CRM workflows, as well as increasing campaign reach and revenue."

TreeHouse Interactive's new Talk it Up™ functionality integrates marketing campaigns with sites like Facebook™, Twitter™, MySpace™, LinkedIn™ and others. Announced in May, Marketing View was the first to integrate link shortening and is the only demand generation provider to offer social media marketing for both emails and landing pages. Social media sharing functionality can be added to any campaign with one click. All new contacts are added to TreeHouse Interactive's demand generation system, where lead qualification and lead nurturing functionality helps marketing teams to fill their lead pipeline and pass sales-ready leads along.

Edge Products and Major League Soccer Team, Real Salt Lake, Improve Marketing Results Using Social Media
New TreeHouse customers Edge Products, a leading automotive chip manufacturer, and major league soccer team, Real Salt Lake, were both early adopters of the Talk it Up™ social media tools. "Using Marketing View's Talk It Up™ feature, we've seen share rates in the 5-10 percent range and increased participation in programs that put people in seats," said Joseph Allen from Real Salt Lake.

Dave Martinez from Edge Products added that, "Talk it Up™ has contributed to an increase of more than 40 percent for new entrants coming into our database." Martinez also indicated that, "Online sales have increased roughly 20% since we started using Marketing View."

aboutGolf, Asigra and BlueArc Integrate Demand Generation with Salesforce.com
New TreeHouse customers and Salesforce.com users Asigra, Blue Arc, and golf simulator manufacturer aboutGolf all made the decision to go with TreeHouse at least in part because of their Salesforce.com integration. "In choosing a demand generation vendor, it was critical we find a company that could help us qualify leads correctly and automatically pass on the sales-ready ones via Salesforce.com to team members that can close business," said Lindsay Cathers from aboutGolf.

Cameron van Orman, Sr. Director or Worldwide Channels at BlueArc added, "We like that TreeHouse is integrated with Salesforce.com from a PRM perspective. Being able to distribute leads to partners or being able to record deal registrations from partners seamlessly through Reseller View and Salesforce.com was a key requirement for us. Integrating partners into our existing workflows is a huge benefit. We can now automate the passing of a lead from landing page to Salesforce.com, assign it to a partner in their portal, watch it as it moves through the sales cycle and ultimately measure the hard-dollar campaign ROI all the way back in our demand generation system. It's an amazing capability."

More information on TreeHouse Interactive products can be found at http://www.treehousei.com.

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to companies interested in increasing revenue. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. TreeHouse products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, and industry-leading ROI. For more information, visit www.treehousei.com.

Salt Lake City, Utah - June 23, 2009 - TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, announced VacationRoost, the leading online marketplace for professionally managed vacation rentals, has selected its Reseller View PRM solution to power the newly launched Supplier Portal available to VacationRoost partners. The portal will enable fast access to the important information needed to maximize program participation. It will benefit VacationRoost by automating key business processes, improving data quality across all partners and enabling better communication with suppliers.

"Creating a supplier portal is exactly what we needed to scale our business," said Julian Castelli, CEO of VacationRoost. "We have automated the mundane so we can focus on the value-added portions of our supplier relationships. We can now communicate much more effectively with our suppliers and get what we need from them to increase bookings. TreeHouse has also been great about helping us tweak and improve the portal as we come up with new ideas."

"VacationRoost is a leader in its space," said Erich Flynn, CEO of TreeHouse Interactive. "With over 800 partners they could not afford to manage those relationships manually. They gave us some very unique requirements for their portal solution that I'm happy we were able to meet or exceed with our Reseller View PRM solution. In this economy we're finding more and more industry leaders are turning to us to improve their partner relationships, increase sales via their partner networks and ultimately automate their partner programs. This enables cost savings and helps to better scale programs for growth."

VacationRoost's Reseller View solution includes supplier portals with advanced document management, training, email communication, and other functionality. More information on Reseller View can be found at:
http://www.treehousei.com/reseller_view/overview.aspx.

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to companies interested in increasing revenue. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. TreeHouse products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, and industry-leading ROI. For more information, visit www.treehousei.com.

About VacationRoost
With more than 100,000 vacation rental units in 84 destinations across North America, VacationRoost.com offers the largest selection of professionally managed vacation rentals available on the Web. Travelers can search, compare and book their vacation rental online, or work with an experienced travel specialist to find the perfect spot for their vacation. Based in Salt Lake City, UT, VacationRoost's staff of experienced travel executives is committed to making booking a vacation rental just as easy and competitively priced as booking a hotel room online.

Salt Lake City, Utah - May 26, 2009 - TreeHouse Interactive, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, announced today that it is making available new social media integration for its demand generation solution, Marketing View. The new functionality, called Talk It Up™, enables customers to capture fresh interest beyond their existing databases and create opportunities for both future targeting and nurturing campaigns.

Talk It Up™ features include the ability to share any email promotion or landing page via Facebook™, Twitter™, MySpace™, LinkedIn™ and other social media. To share the link to the landing page or online version of email, users simply add a token to the form or email via a mouse click.

"Combining social media with promotional email and campaign landing pages can provide a significant boost to marketing efforts," said TreeHouse Interactive CEO, Erich Flynn. "But it's more than just spreading your message to a wider audience. It's about scaling and leveraging the inbound marketing strengths of social media and using it to directly power a demand generation engine."

In addition to Talk It Up™, TreeHouse has added Instant Polling™. While the company has been a leader in traditional survey/landing page technology, polling has been a hotly requested feature by Marketing View customers. From within Marketing View, users can now quickly create their own polls and add them to any Web page. Common poll question formats such as radio buttons, checkboxes and drop-down boxes are all supported. Results are displayed instantly.

These enhancements to Marketing View are part of a host of new features that come on the heels of industry-leading campaign ROI functionality announced in March. "We're aggressively ramping up the feature set in Marketing View," said Flynn. "After analyzing competitive feature sets late last year we realized we had significant opportunities in several areas that would allow us to leap ahead. This new release is a result of our strategy. Our customers—from startups to Global 1000 companies—have come to expect innovative and integrated solutions that deliver high business value. We plan on continuing in that tradition at a rapid pace."

Other upgrades to Marketing View include one-click creation of online versions of email, improved forward-to-a-friend technology for email and forms, as well as email and direct mail promotion authentication. The new release is generally available today.

For more information on TreeHouse Interactive's Talk It Up™, Instant Polling™ or other new features, visit:
http://www.treehousei.com/marketing_view/whats_new.aspx.

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to companies interested in increasing revenue. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. TreeHouse products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, and industry-leading ROI. For more information, visit www.treehousei.com.

Salt Lake City, Utah - March 10, 2009 - TreeHouse Interactive, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, announced today that Rackable Systems (NASDAQ: RACK) has implemented TreeHouse Reseller View™ PRM and Marketing View™ demand generation/marketing automation solutions. Reseller View PRM is being used to automate its reseller program while Marketing View is being used to generate, qualify and distribute leads for internal and external sales teams. Rackable Systems' reseller program now includes a full featured and customized portal, automated reseller communication, lead management and distribution, training and certification, opportunity registration and seamless integration with Oracle CRM On Demand.

As a leading provider of server and storage products for medium and large-scale data center deployments, Rackable Systems provides companies with design advantages that have proven to lower the total cost of ownership in data centers. Rackable Systems selected TreeHouse's interactive technology to ensure that its resellers have all the tools they need to successfully sell service and support Rackable products.

"TreeHouse Interactive's Reseller View solution is the backbone of our newly launched Eco-Partner Reseller Program," said George Skaff, vice president of marketing at Rackable Systems. "This solution allows us to streamline the sign-up process, tighten integration with our Oracle On Demand system, and provide access to self-help content and deal registration. We now offer Rackable Eco-Partners a competitive business edge to sell and market Rackable solutions."

"We're excited Rackable Systems chose TreeHouse Interactive's Reseller View PRM to take the Eco-Partner program to the next level," said Erich Flynn, CEO of TreeHouse Interactive. "In today's economy, technology companies are increasingly turning to the indirect channel to boost revenue. They are also looking to demand generation/marketing automation products like Marketing View to increase qualified leads for both direct and indirect sales teams."

For more information about the Reseller View PRM solution, see www.treehousei.com/reseller_view/overview.aspx

About Rackable Systems
Rackable Systems Inc. (NASDAQ: RACK) is a leading provider of Eco-Logical™ servers and storage for medium and large-scale data center deployments. The company's products, available for purchase or lease, are designed to provide benefits in the areas of density, thermal efficiency, serviceability, power distribution, data center mobility, and remote management. Founded in 1999 and based in Fremont, California, Rackable Systems is a founding member of The Green Grid and serves Internet, enterprise software, federal government, entertainment, financial services, oil and gas exploration, and HPC customers worldwide. To learn more about Rackable Systems, visit www.rackable.com.

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to companies interested in increasing revenue. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. TreeHouse products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, and industry-leading ROI. For more information, visit www.treehousei.com.

Salt Lake City, Utah - March 3, 2009 - TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, announced new capabilities today for its Marketing View product. These new demand generation capabilities include ROI tracking for each and every campaign launched from the system, regardless of sales model or CRM system. This includes dollars generated by the campaign, irrespective of whether a company sells B2B, through partners or online. Revenue can be attributed to campaigns to gauge their effectiveness and secure future marketing dollars or, in the case of online sales, attributed to individuals for more highly targeted marketing in the future.

To deliver this industry-leading ROI functionality, TreeHouse has developed a revolutionary system of lead distribution that attributes sales dollars to campaigns regardless of whether leads were given to direct sales teams, indirect sales teams or driven to an ecommerce site for online purchasing. In addition, Marketing View now tracks ROI regardless of the CRM system that is being used for lead distribution or sales management.

Following up an integration announcement in September between TreeHouse's Reseller View PRM product and Oracle CRM On Demand, the company is also announcing today the availability of its Marketing View demand generation/marketing automation product on the salesforce.com AppExchange (refer to separate press release). Although the new lead distribution capabilities work out of the box with TreeHouse Interactive's own channel sales force automation (CSFA™) product, Sales View™, the company's objective is to be agnostic with respect to CRM systems.

"Salesforce.com and Oracle are market leaders," said Sanam Douangdara, vice president of business development, TreeHouse Interactive. "To be successful, we will need to continue to partner with these leaders and others. Our goal is to enable Marketing View customers to have a seamless experience regardless of the systems they have in place."

"Our customers have been screaming for real revenue-based ROI," said Erich Flynn, CEO at TreeHouse Interactive. "I am extremely pleased that TreeHouse is not only the first to bring this to market, but to be the first to do it regardless of sales model or CRM system. This really takes Marketing View to a new level relative to our competition. While our competitors talk about esoteric concepts like percentage of marketing qualified leads, we take the discussion all the way back to dollars generated against money spent on each campaign. In this market, only those marketers that can show real dollar-based ROI will be awarded the limited funding available to execute additional marketing projects."

TreeHouse Customers Speak Out
"It's challenging and time consuming to connect marketing campaigns with sales success," said Mike Stinson, vice president marketing, Motion Computing. "The new ROI functionality from TreeHouse will give us an automated way to quantify our success without having to crunch the numbers on our own. This is exactly the solution we needed for proving revenue contribution and more effectively determining which campaigns to produce based on the value they deliver."

"We have seen a very positive reception from our key partners who have been collaborating with us on leads utilizing the Lead View functionality that Treehouse brings to us," said Greg Fredericks, director of channel marketing, Quantum Corporation. "This new ROI functionality should further enhance the productivity we've seen from our ability to seamlessly submit leads for deal registration and interface with our salesforce.com system."

"In selling direct to consumers, we're interested in how much or how little people have interacted with us," said Steven Colopy, vice president information technology, Winder Farms. "Being able to target people based on customer lifetime value, dollars spent over time, and purchase events is truly a powerful capability. Instead of relying on a financial system to provide this information and importing it into our demand generation system, we can do it all in one place. This gives us immediate, actionable information we can use to generate revenue now."

TreeHouse will host a webinar on Wednesday, March 4, 2009 at 12 p.m. EST to demonstrate the new functionality of Marketing View. Space is limited. Sign up now.

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to companies interested in increasing revenue. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. TreeHouse products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, and industry-leading ROI. For more information, visit www.treehousei.com.

Salt Lake City, Utah - March 3, 2009 - TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, today announced that Marketing View, its demand generation solution, now integrates with Salesforce. TreeHouse also announced today that Marketing View is now available on the Force.com AppExchange site for on-demand business applications.

Key Benefits of the Integration
In addition to the benefits of adding an enterprise-class marketing automation/demand generation system for Salesforce users, the integration of these two products revolutionizes lead distribution and enables industry-leading campaign ROI reporting for marketers.

• Revolutionizing lead distribution - Marketing View is the first demand generation product to deliver ROI reporting regardless of sales channel. For the first time, leads can be routed to internal OR external sales teams.
• Industry-leading ROI across channels - Leads that have been qualified directly or nurtured to qualification, are automatically sent to Salesforce with all of the relevant lead qualification information. In fact, sales teams can review the entire marketing contact history prior to contacting each lead so that they have all relevant information to ensure a successful follow up call. As leads are processed from campaign to close, revenue is accurately attributed to the correct campaign regardless of whether an internal sales team member or a partner closed the business.
• Integrating eCommerce - Marketing View also now includes the ability to integrate eCommerce purchase data for use in targeting and understanding total lifetime customer value. This will allow Salesforce users who sell online in addition to direct and indirect sales channels to understand campaign ROI, regardless of the channel through which a sale was ultimately executed.

"Together, Marketing View and Salesforce give us the enhanced sales and marketing capabilities we needed to drive better campaign ROI and close more business," said Eran Farajun, executive vice president, Asigra, the leader of agentless backup and recovery. "Now we can build campaigns with unprecedented targeting capabilities and deliver those leads in real-time to our internal sales teams or partner network. With the new ROI functionality we can then determine which campaigns and which channels are the most profitable for us."

Marketing View demand generation system is available on Force.com AppExchange starting at $749/month. For more information, please visit the Salesforce.com AppExchange.

TreeHouse will host a webinar on Wednesday, March 4, 2009 at 12 p.m. EST to demonstrate the new functionality of Marketing View. Space is limited. Sign up now.

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to companies interested in increasing revenue. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. TreeHouse products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, and industry-leading ROI. For more information, visit www.treehousei.com.

Salt Lake City, Utah - January 13, 2009 - TreeHouse Interactive™, the technology leader in on demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation/marketing automation solutions, today announced it closed 2008 with a 35 percent increase in annual revenue and a 30 percent expanded customer base. Adoption of the company's comprehensive software as a service (SaaS)-based CRM solution set continues to accelerate, a testament to the need companies have for innovative ways to more effectively manage their channel relationships, generate and rapidly qualify sales leads, and deliver sustainable business value, as well as cost efficiencies in today's tough economic times.

A Down Economy is Driving the Need for SaaS Solutions
Companies are looking at the SaaS model more seriously than ever as a way to maximize capital expenditures and streamline IT resources. According to a CMS Watch 2009 IT predictions report, companies will "look more to their SaaS solution providers to offer a full suite of tools and capabilities." Offering a fully-hosted, on-demand CRM product suite, TreeHouse is poised to capitalize on this SaaS opportunity and deliver high value solutions that support customer requirements in an efficient, as-needed manner without taxing IT resources or capital expenditures.

"While economic conditions are extremely challenging in today's market, our customers are more concerned than ever about market penetration and how to rapidly expand sales through their partner network," said Erich Flynn, CEO of TreeHouse Interactive. "Another important consideration is the need to generate more leads and quickly qualify them so they can be converted into sales, as well as the ability to understand every touch point with customers to maximize marketing dollar ROI."

TreeHouse meets these requirements and others with an enterprise-class suite of SaaS CRM solutions that include partner relationship management, channel sales force automation, and multi-channel marketing automation.

TreeHouse's Reseller View PRM Helps Drive Incremental Revenue
In a down economy companies look for tools that can increase revenue and market penetration, without increasing costs. Many companies turn to their existing partner sales channel to achieve this goal without incurring the direct costs associated with adding dedicated sales people. TreeHouse's Reseller View solution enables them to impact the bottom line by automating partner applications, deal registration, and other scalable partnership management duties while providing partners the tools they need to successfully sell, service and support company offerings.

"We needed to automate, customize and scale the XPath Partner Program to better serve our global channel partners," said Steve Zivanic, vice president, Corporate Communications, DDN. "We selected TreeHouse's Reseller View to expand our partner network and to help improve the quality of our partner relationships."

Marketing View Helps Generate, Qualify and Distribute More Leads
Qualified leads are valuable anytime, but in a down economy they are more important than ever. According to Simplyhired.com, the largest job search engine and recruitment advertising network, the number of marketing automation and demand generation jobs have increased 262 percent in the last 18 months - evidence that companies are investing in areas that will advance the sales and marketing process for stronger pipelines.

New TreeHouse Marketing View features like ContactXtend™, Xtreme Targeting™ and Campaign Maximizer™ are enabling customers to build, then merge disparate prospect, partner and end user databases and convert them into revenue quickly.

Sales View Gives Companies Better Visibility Into Channel Sales Relationships
Sales View is the only Channel Sales Force Automation tool on the market with unique CRM functionality built in for the indirect sales channel. New abilities to manage channel inventory, as well as channel sell through, makes it an important tool for recognizing revenue and managing channel partner productivity. Its ability to track channel spending against partner revenue has made it a critical business tool for many companies such as Motion Computing.

"Sales View has given us the ability to understand which partners are delivering us the most bang for our buck. That's vital in this economy as we try to manage partner ROI.," said Mike Stinson, vice president of marketing, Motion Computing.

About TreeHouse Interactive
TreeHouse Interactive is the first company to deliver an enterprise-class suite of software-as-a-service (SaaS) CRM solutions designed for companies who sell through the channel. TreeHouse products include partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. TreeHouse products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, even when executing the most complex actions. As a result, customers enjoy much faster implementation rates, time to revenue and ROI. For more information visit www.treehousei.com.

Oracle OpenWorld - San Francisco, Calif. - September 22, 2008 - TreeHouse Interactive™, the technology leader in on demand partner relationship management (PRM), channel sales force automation (CSFA™) and marketing automation solutions, today announced the integration of its Reseller View™ PRM product with Oracle CRM On Demand. This new integration will allow Oracle CRM On Demand customers to deliver industry leading, enterprise class, feature rich partner portals to their partner networks enabling them to better sell, service and support a company's products. The combination of the two products will allow for a seamless experience between partners visiting a company's portal and the sales teams who manage those partner relationships in CRM On Demand.

Rackable Systems, a leading provider of Eco-Logical™ servers and storage for large-scale data center deployments, is one of the first customers to benefit from the partnership. "With the integration of TreeHouse Reseller View PRM and Oracle CRM On Demand, we want to seamlessly integrate our world class partner network with our sales teams to drive business," said Dominic Martinelli CIO of Rackable Systems. "In the Reseller View portal, the partners will have access to deals, leads and all the other information they need to grow their business with us. Through the integration with CRM On Demand, our sales teams will have the ability to manage their relationships with the partner base. It's a true win/win."

TreeHouse Reseller View PRM is delivered via a Software As A Service (SaaS) model. The web based portals are highly customized and feature TreeHouse Interactive's exclusive multi-tiered architecture which allows for different navigation, features and content to be delivered to different levels of partners such as silver, gold or platinum. The most complete PRM solution available, Reseller View also provides automated application management, deal registration, lead distribution, contract management, MDF/coop management, special pricing approvals comprehensive reporting functionality, portal analytics, international character support, training and certification modules, FAQ module, where to buy/dealer locator, and marketing automation/communication all in one tool.

"We are very excited to announce the integration of Reseller View PRM with Oracle's CRM On Demand," said Erich Flynn, CEO, TreeHouse Interactive. "This will allow On Demand customers to deliver world class partner portals to their partner networks, benefit from the automation and information that PRM provides, while leveraging their CRM infrastructure investment in Oracle CRM On Demand. Rackable's implementation of the combined products is proof that, in order to increase channel revenue, companies must improve the integration between their internal processes and their partner networks globally."

TreeHouse will demonstrate the integration of Reseller View PRM and Oracle CRM On Demand in the Solutions Pavilion SP-21, booth #1902 at Oracle OpenWorld 2008, September 21-25 at Moscone Center in San Francisco.

About TreeHouse Reseller View PRM
TreeHouse Reseller View PRM provides organizations the scalability required to treat their partner networks like their internal sales teams. It is the only multi-tiered PRM solution available that allows different navigation, features and content to be delivered to different levels of partners. Reseller View is also the most complete and customizable solution, allowing companies to develop multi-tier web portals that are consistent with their branding and design.

About TreeHouse Interactive
TreeHouse Interactive is the first company to deliver an enterprise-class suite of software-asa-service (SaaS) CRM solutions designed for companies who sell through the channel. TreeHouse products include partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel marketing automation solutions. Featuring an interactive multitiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. The company's products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, even when executing the most complex actions. As a result, customers enjoy much faster implementation rates, time to revenue and ROI. For more information visit www.treehousei.com.

SALT LAKE CITY, Utah - September 16, 2008 - TreeHouse Interactive™, the technology leader in on demand partner relationship management (PRM), channel sales force automation (CSFA™) and marketing automation solutions, today announced significant advances in its product suite which includes TreeHouse ResellerView™, Sales View™ and MarketingView™. As a result, organizations are able to improve efficiencies and process integration between partners and manufacturers, benefit from the combination of best-of-breed sales force automation with critical channel management, and maximize revenue opportunities with unparalleled lead generation systems and multichannel marketing campaigns.

The channel is one of the core components for driving revenue and achieving greater market penetration in less time. While partners have become key to scaling sales operations, increasing sales volume and revenue, controlling cost and extending market reach, management of the channel has historically suffered from inefficiencies. Information systems have been focused on discrete aspects, not the entire process of tracking customers, conducting effective marketing/lead generation campaigns, competing for customers and efficiently managing the channel sales lifecycle. In order to optimize channel sales management, organizations need to improve visibility and process integration. In addition, partner relationship, marketing and sales force automation tools can no longer be treated separately- they must work together for companies to fully leverage the revenue opportunities available across both direct and indirect channels.

"To compete in today's marketplace, brand owners and their partners must have tools and processes that assist in driving revenues efficiently as well as facilitate coordination and communication," according to Pete Marston, research analyst, customer relationship management, Forrester Research.

TreeHouse Interactive meets these requirements with an enterprise-class suite of software-as-a-service (SaaS) CRM solutions that include partner relationship management, channel sales force automation, and multi-channel marketing automation. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse solutions enable organizations to maximize revenue opportunities throughout the complete customer lifecycle from acquisition through customer retention. The company's products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, even when executing the most complex actions. As a result, customers enjoy much faster implementation rates, time to revenue and ROI.

TreeHouse Product Suite

Reseller View PRM
In order to increase channel revenue, companies must improve the integration between their internal processes and their partner networks for greater visibility and in such a way that provides their partners with the tools and information they need to sell products and services globally. TreeHouse Reseller View PRM provides organizations the scalability required to treat their partner networks like their internal sales teams. It is the only multi-tiered PRM solution available that allows different navigation, features and content to be delivered to different levels of partners. Reseller View is also the most complete and customizable solution, allowing companies to develop multi-tier web portals that are consistent with their branding and design.

New features in Reseller View PRM include:

• Full international character support
• New lead distribution model
• Special pricing approval module
• Paperless and Automated MDF/Coop management
• Training and certification module

Sales View
While legacy sales force automation systems have been designed for the direct sales model, TreeHouse Sales View is the first and only Channel Sales Force Automation™ product to marry traditional sales force automation features with the functionality needed by companies who rely on channel sales.

In addition to allowing for management of accounts, contacts, leads and opportunities, Sales View also enables the collection, normalization, and management of distributor reported (POS) sales and inventory data for unsurpassed worldwide revenue recognition. Sales View provides companies a better understanding of internal and partner sales forecasts and quotas, MDF/Coop spending and ROI, actual POS sales by partner, distributor and product, and an unparalleled ability to recognize revenue worldwide. It also provides powerful reporting and analytics for real-time decision making and one touch compensation management.

New features in Sales View include:

• New ability to upload and integrate worldwide distributor inventory in addition to POS
• Unmatched revenue recognition capabilities for a complete, accurate and auditable view of channel revenue
• Improved product level analytics to measure sales velocity and weeks of inventory by product
• Improved UPC administration
• Automated paperless MDF/Coop management.

Marketing View
Marketing organizations are increasingly required to generate, qualify and distribute more leads, in less time and with less resources than ever before. In addition, disparate contact databases are difficult to centralize and leverage for multi-channel marketing campaigns. TreeHouse Marketing View allows enterprises to build and manage detailed databases of end users, partners and prospects and create marketing campaigns across multiple channels such as trade shows, print advertising and telesales. Marketing View automates lead generation, qualification and distribution to sales resulting in faster time to revenue and decreased cost per qualified lead.

New features in Marketing View include:

• Full international character support with unicode to support global customers
• Upgraded form builder for the most sophisticated survey/web form/microsite builder available
• New ContactXtend™ ability to upload any custom contact data
• Improved contact manager
• Improved action builder with TreeHouse AutoResponse™ for improved date triggers and duplicated actions
• TreeHouse CampaignMaximizer™ that enables randomized tests of multiple creative executions to ensure that only the best performing campaigns are chosen

"Organizations today realize they must optimize their customer and partner relationship management systems, achieve greater visibility across their partner networks, and build a cohesive process that seamlessly ties sales, customer, and partner information together in a way that generates revenue and drives their business forward," said Erich Flynn, CEO, TreeHouse Interactive. "We are excited that companies such as NetApp (NTAP), Motion Computing, Quantum Corporation (QTM), Step Up Women's Network and Mrs. Fields have chosen TreeHouse SaaS solutions to more effectively manage their channel relationships and maximize revenue opportunities. We look forward to expanding our market reach and continuing to address the need for comprehensive, high-performing partner relationship management and marketing automation solutions that provide a seamless partner and customer experience while driving incremental revenue."

About TreeHouse Interactive
TreeHouse Interactive is the first company to deliver an enterprise-class suite of software-as-a-service (SaaS) CRM solutions designed for companies who sell through the channel. TreeHouse products include partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel marketing automation solutions. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. The company's products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, even when executing the most complex actions. As a result, customers enjoy much faster implementation rates, time to revenue and ROI. For more information visit www.treehousei.com.