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Marketing View is the First Demand Generation Solution with Hard-Dollar Campaign ROI Visibility Regardless of Sales Channel, Email and Landing Page Social Media Integration and Web Polling
Overview
Today's Marketing teams are being asked to deliver more leads, higher quality leads and to get them to sales teams faster than ever before. Increasingly, they are also asked to quantify their revenue contribution, sometimes on a per campaign basis. Marketing View is the only demand generation system that can help you do this, regardless of whether you sell B2B, through partners or online.
Marketing View enables your marketing team to generate leads through email, forms and automated actions behind those forms to automatically qualify and distribute leads—so revenue can be recognized as soon as possible. Marketing View enables you to spread campaigns virally through social media integration, create targeted nurturing campaigns based on how contacts have interacted with you and get visibility into the return on investment (ROI) for each and every campaign.
With Marketing View you can:
- Create multi-channel campaigns involving email, print, trade shows, direct mail, telesales and more that feed directly into a centralized marketing database
- Get the most detailed revenue-based ROI reporting regardless of sales channel or CRM system
- Create multi-layered lead nurturing programs
- Expand campaign reach through sharing of emails and landing pages via social media
- Create custom landing pages, event sign-ups, surveys, resource download pages and more with the best form building functionality found in any demand generation system
- Use Marketing View to create a revenue generating product registration system that delivers bounce back, accessory, new product, warranty and support offers to registered users
- Create, send and manage CAN SPAM compliant email with superior deliverability
- Automatically qualify, distribute and respond to leads
- Integrate with CRM tools like Salesforce, Oracle CRM On Demand, Sales View and others for maximum efficiency in lead distribution
- Reduce costs via marketing automation and more efficient marketing programs
- Create interactive polls for both customers and prospects that you can include on any Web page
- Use Xtreme Targeting™ to create laser-focused campaigns based on any contact data element
- Use ContactXtend™ to leverage all data collected over and above contact data
- Get detailed reporting and dashboards on email sends, click-throughs and opens, database health, leads, forms and ROI
Download the data sheet »
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