What's New in Reseller View

Advanced Partner Marketing Enablement

TreeHouse Interactive has added new partner marketing functionality to Reseller View. The new functionality includes automatically co-branded marketing content, full service outbound marketing campaigns and co-branded partner micro-sites. This functionality enables your company to provide new levels of partner marketing support–accelerating partner sales and loyalty. With a high level of automation, Reseller View also significantly reduces the time and cost associated with producing and delivering the marketing materials required to ensure partner success.

Co-branded Marketing Materials

To provide a co-branded datasheet, brochure or competitive guide, many companies ask partners to apply for materials, approve/deny the requests manually, order printing on approved materials, then have them shipped to the partner. This process is costly, time consuming and not eco-friendly. With new Reseller View automated partner marketing enablement technology, partners simply visit your partner portal to place an order, upload the requested information, and the system automatically produces co-branded, print-ready artwork for use by the partner as needed. The process is immediate and approvals are automatic. Any HTML or print document can be produced, and the design options are virtually unlimited.

Full Service Outbound Email Marketing and Demand Generation

Reseller View now includes a full service email campaign component that enables you to support your partners with outbound campaigns. The solution assists your partners by creating individual co-branded campaign materials such as emails and landing pages, and executing campaign launches. Real-time reports automatically sent to the partner reflect campaign results, such as email opens, number of click–throughs, etc. For those campaigns with landing pages, partners can receive real-time emails notifying them of qualified leads

Partner Mini-Sites

Reseller View enables you to offer your partners co-branded "mini-sites" that can be embedded on partner websites–allowing them to deliver consistent content to many partners and prospects at once. Sites have built in call-to-actions which automatically send captured leads to partners via email and can enter them into TreeHouse PRM for deal registrations. It promotes better lead capture, provides partners with a way to demonstrate a tighter link with your company, and helps partners leverage proven company content to generate leads. Embedded mini-sites use the partner's existing website. Partners simply place code on their own website and it adds co-branded sub-navigation with automated content syndication and a landing page with automated lead distribution. Lead notifications are automatically sent to the partner in real-time.

Only PRM on the AppExchange

TreeHouse Interactive Launches First Complete and Independent Partner Relationship Management (PRM) Application On Salesforce AppExchange

TreeHouse Interactive™, announced 12/6/2010 at the Salesforce.com (NYSE: CRM) Dreamforce conference in San Francisco that its Reseller View PRM product is the first full-featured PRM software available on the AppExchange. Companies can now integrate their partner networks into their Salesforce CRM systems with a fully customized, enterprise-class Web portal to support their channel efforts and improve both sales and customer service.

As an AppExchange application, Salesforce.com users now have the ability to seamlessly integrate their worldwide partner networks into their Salesforce CRM installations while having the confidence of knowing the application has been through the rigorous testing and review required by Salesforce.com.

Reseller View PRM integrates partner data for pipeline funnel, lead management, and partner performance management directly into Salesforce CRM. It provides a real enterprise-class Web portal while integrating opportunity registration, partner leads, forecasting, quotas, POS, contacts, compensation management and more into the Salesforce environment. As of today, it is the only independent PRM on the AppExchange.

Reseller View PRM can provide the features your organization requires to properly support your partner network while delivering the scalability and automation required to decrease the costs of maintaining it. It enables customers to reduce the costs of managing a partner network by automating the key workflows associated with tasks like partner on-boarding and contract management. The application also helps companies increase revenue and reduce channel conflict by providing their partners with all the training, tools and information they need to successfully sell, service and support their customers.

What's Different?
While Salesforce.com has a PRM option, as with other AppExchange applications, Reseller View takes partner support and enablement to the next level:

• Enterprise-class Web Portal – Rather than repainting the CRM interface, Reseller View provides a real, fully customized enterprise-class website, including any navigation a customer needs to support its partners. Customers can add pages and content independently without having to create tabs in Salesforce.com. The Web portal approach makes it easy for partners to interface with vendor companies. There is no need to learn a CRM system, which partners are unlikely to do for every vendor they support. They simply login to the partner Web portal to get what they need to do business, and at the same time, important updated data from leads, opportunities, accounts and more from the CRM seamlessly and in real-time.
• Flexible, Multi-tiered Access to Content – Reseller View can deliver selected Web content, features and benefits, or even a completely different Web experience, to partners based on their partner level. This is particularly useful if in addition to traditional reseller partners, a company needs to support a separate Web presence for a large OEM or for non-traditional selling partners such as ISVs or IHVs.
• International Scalability – Web portals can be created and managed by each geographic theater to present partner information in any local language. All data can be synchronized to single or multiple Salesforce CRM instances.
• Fixed Costs – Alternate PRM providers charge based on a per partner member license model, which is difficult if not impossible for those who support large numbers of partners. TreeHouse offers Reseller View at a fixed cost based on the number of optional modules chosen. This allows channel managers to budget effectively throughout the year.
• Complete Offering – For more than 10 years, TreeHouse has provided portals that support thousands of partners across the globe, allowing it to develop a comprehensive library of modules that is unmatched in the industry. With Reseller View fully integrated into Salesforce.com, customers have a one-stop resource to address all of their partner needs without having to rely on multiple vendors and/or incur a significant amount of professional services costs.

Other Reseller View functionality Includes:

• Deal Registration
• Lead Management
• Automated Contract Management
• Training and Certification
• Document Management
• Point of Sale (POS) Integration
• MDF/Co-op Management
• Partner Locator
• Partner Demographic Profiling

All new Reseller View features are available immediately. Download the Reseller View datasheet for details on the solutions or schedule an online demo to see the new features in action.

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