Campaign Management

Campaign management is now part of Sales View. Campaigns can be added manually and leads can be attributed to them manually. What is more important, however, is that Campaigns can now be created in Sales View and tied seamlessly to campaigns in Marketing View. As campaign leads are closed and revenue is won, campaign ROI metrics in both systems update accordingly.

The ROI metrics available in Sales View for marketing campaigns are unprecedented in their scope and can be customized to display the exactly what you need to make better campaign decisions. The ability to compare data across campaigns for response rates, costs per opportunity, value of opportunities in the funnel and value of opportunities won is unmatched.